Social Media Manager

Florida International University is a top public university that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.

Social Media Manager – 533137

Job Summary:

The Social Media Manager will work collaboratively with all units within Student Health and Wellness (CAPS, VEP, HLP, Clinics, DoS, SCAI) to properly promote services, events, and resources to the student body and key partners through email, social media, and other digital platforms. Position will assist with brand management, strategic planning, and data reporting.

• Plans, executes, promotes and distributes all email, social media and digital advertising campaigns that engage, educate, and motivate students to lead healthier lifestyles using the Dimensions of Wellness model as a guide. Collaborates with SHW units, Assistant Director of Marketing & Communications and Student Affairs account manager, as appropriate, on all collateral materials to ensure unified messaging and FIU brand integrity.
• Grows and maintains social media presence for Student Health & Wellness departments (including, but not limited to, CAPS, VEP, HLP, Clinics, DOS, & SCAI). Works collaboratively with other departments on promoting institutional campaigns, as appropriate.
• Creates methodology to measure and collect analytics from all digital content developed and implemented for the program. Develops reports on impact of all marketing content/campaigns by month, semester, and academic year.
• Stays current in latest industry trends, insights, best practices, and optimizes marketing performance based on the findings. Interprets and implements educational media/communication administrative rules and policies (e.g., WCAG compliance, copyrights). Recommends new and improved programs and/or technologies to effectively manage social media needs.
• Supervises and trains SHW influencers, digital marketing OPS, interns and/or volunteers, ensuring alignment with SHW¿s goals and standards. Works with SHW Finance & Operations for recruitment and contracts.
• Oversees development of content strategy including, but not limited to, social media posts, SHW resource guide, podcast content. Collaborates with content strategy team in development of graphics, videos, and other digital content for social media platforms. Submits completed content to FIU events calendar, PantherConnect, electronic boards, and other relevant entities.
• Represents Student Health & Wellness at events, meetings, and conferences, as appropriate.
• Works closely with the marketing team and AVP of Student Health & Wellness to set the annual marketing calendar (e.g., national campaigns and awareness activities). Adapts the schedule based on institutional priorities (e.g., hurricanes, pandemics).
• Collaborates with the Division of External Relations to ensure brand integrity and standards.

Minimum Qualifications:

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.

Desired Qualifications:

• Experience with Social Media Strategy and Analytics, digital marketing, and Microsoft Office and Adobe Suite.
• Ability to submit 2-3 URLs of managing campaigns from social media platforms.
• Ability to promote sensitive topics such as sexual health, LGBTQ+, etc.

Job Category: Administrative

Advertised Salary: $50,000 - $60,000

Work Schedule:

Begin time: 9:00 AM
End time: 5:30 PM

Working Conditions:

• Required to spend 50% or more of time operating a computer

Pre-Employment Requirements:

• Criminal Background Check

Other Information:

• Ability to work flexible hours as needed.
• Ability to work occasional evenings, weekends and at locations outside of the University

For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID # 533137

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.