Director of Marketing

Position OverviewAs Director of Marketing for UJV, you will shape and communicate our brand narrative, defining who we are, what sets us apart, and our future direction. You'll oversee all marketing strategies, operations, and executions, focusing on brand development, operational efficiency, and integrating diverse marketing initiatives into a unified and compelling brand story.The UJV DifferenceWe enhance the experience of booking travel for our travel advisor clients. As the leading luxury B2B travel distribution network of five-star curated experiences, we focus on creating deep and lasting relationships with our clients and partners, with a relentless focus and commitment to service level excellence. Our curated collection features the most sought-after hotels and resorts worldwide, and our best-in-class reservation and concierge team is committed to delivering an extraordinary booking experience that stands out in the B2B travel landscape.Marketing Strategy and Brand Development:Brand and Communication Strategy : Craft and evolve UJV's brand identity and communication strategy, ensuring they resonate with luxury B2B travel clients. Leverage a holistic approach to integrate various initiatives into a cohesive narrative that tells the story of UJV.Co-op Marketing and Social Media : Elevate and optimize UJV's co-op marketing program, creating strategic partnerships that amplify brand presence and drive mutual growth.Product Marketing and Website Management : Drive product marketing initiatives and oversee content and enhancements on the website to align with UJV's goals.Integrated Campaigns : Create unified marketing campaigns that reflect UJV's brand persona across all channels.Team and Project Management:Team and Partnership Oversight : Lead, mentor, and manage UJV's marketing team while overseeing relationships with external partners, including PR firms. Ensure that all team members and partners are aligned with UJV's goals and strategies.Project Execution and Operations : Oversee marketing operations, ensuring timely project completion, cross-departmental collaboration, and effective use of the marketing calendar.Performance and Budget Management : Monitor KPIs, report on marketing performance, and manage the budget to maximize ROI.Innovation and Continuous Improvement:Website and Trend Integration : Enhance the website and incorporate industry trends and new technologies to keep UJV at the forefront of the luxury travel market.Continuous Innovation : Continuously seek out opportunities for improvement in all aspects of the marketing strategy.