Digital Marketing Analytics Lead for

Digital Marketing Analytics Lead for at HP Inc. in Boise, Idaho, United States Job Description HP is seeking an experienced Marketing Analytics leader who is passionate about optimizing the business through the intersection of marketing data and experimentation. As an Analytics Lead, you will partner cross-functionally to optimize various marketing initiatives and drive key performance indicators (KPI's) forward for the online stores worldwide. You will collaborate with digital marketing teams and be seen as a subject matter expert for interpretation of results and assessment of strategic initiatives. You will also work on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Role will require you to Lead and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Furthermore, you will act as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees. Responsibilities: Experience working with Digital Marketing Channel Teams and Proven track record of supporting channels with Data and Insights Drive material improvements to acquisition, retention, and customer lifetime value activities through analysis & experimentation of campaigns spanning across all channels. Optimize media budgets and gross margins and serve as an extension to the demand generation team responsible for SEM, SEO, Paid Social, Programmatic, and other Marketing channels. Strong Expertise in data analytics tools like?SQL, R/Python with in-depth knowledge and understanding of business intelligence platforms such as Datorama, Tableau, Power BI, Alteryx, etc. Experience in modeling techniques such as Multimedia Mix, Multi Touch Attribution, Predictive Analytics, etc. Strong knowledge and working experience in Google Marketing Platform, especially in Analytics (GA 360, GA4), Google Tag Manager, Data Studio, Optimize Exposure to Data Management Platforms and Customer Data Platforms Expertise in the full spectrum of digital analytics including but not limited to tag management, web analytics, A/B testing, campaign optimization, audience management, paid media measurement. Familiarity with AI/ML techniq To view full details and how to apply, please login or create a Job Seeker account