Admiral Beverage
Director of Marketing
Admiral Beverage, Salt Lake City, Utah, United States, 84193
Admiral Beverage believes in investing in its people, business partners, and communities, to continually grow and offer the best products and services in the region. With the strength of a large company combined with a small-town, friendly, family-driven mindset; we are here to grow with you. Admiral offers: competitive wages, a full-scale benefit program including health, dental, and vision coverage, 401(k) and retirement programs, paid leave and holidays, and much, much more!
Current Admiral Beverage Employees (excluding Contractors): Please apply via your internal Workday Account.
Job Description
Primary Location: Salt Lake City, Utah
Summary: Plans, directs, implements, and oversees corporate marketing function related to implementing market strategy and achieving marketing targets by performing the following duties personally or through subordinates.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develops. implements and communicates marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
Plans and oversees advertising and promotional activities including print, online, electronic media, and direct mail.
Evaluates and recommends distribution channel development programs.
Oversees Carbonated Soft Drink and Non-Carbonated Drinks to include Budgets, Point of Sale, Program Development and Execution, Brand evaluation, Incentives and Reimbursement Tracking.
Works directly with Suppliers to drive sales, execute Supplier programs and incentives. Assists with managing Supplier Budget.
Oversees Non-Carb Marketing reimbursement and Co-Manages with SVP Sales and Marketing and VP Key Account CSD Budgets and reimbursement.
Works directly with VP Production Forecasting on Promotional Packaging and Allocations to Sales Centers and Members.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
Serves as liaison with outside agencies on ongoing promotional campaigns.
Oversees development and production of promotional and collateral materials.
Prepares presentations to explain the Company's current and future strategies and presents to corporate management.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Monitors competitive products and marketing activities.
Provides marketing skills and expertise to the Company by building, developing and managing a support team capable of carrying out the necessary marketing strategies and tactics. Collaborate with Key Account teams and Accounting teams on marketing and accounting tasks.
Resolves conflicts and facilitates... For full info follow application link.
Admiral Beverage is an equal opportunity employer, promoting diversity of thought, perspective and background. We are committed to building and maximizing individual contributions through the diversity of our work force. We are committed to equal opportunity for all employees and applicants. We administer all personnel actions without regard to sex, race, color, national origin, ancestry, religion, creed, age, marital status, gender, gender identity or expression, disability, medical condition, covered veteran or military status, sexual orientation, genetic information, or any other status protected under federal, state or local law. If you'd like more information about your rights as an applicant under the law, please click here. EOE Minorities/ Females/ Protected Veterans/ Disabled
Current Admiral Beverage Employees (excluding Contractors): Please apply via your internal Workday Account.
Job Description
Primary Location: Salt Lake City, Utah
Summary: Plans, directs, implements, and oversees corporate marketing function related to implementing market strategy and achieving marketing targets by performing the following duties personally or through subordinates.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develops. implements and communicates marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
Plans and oversees advertising and promotional activities including print, online, electronic media, and direct mail.
Evaluates and recommends distribution channel development programs.
Oversees Carbonated Soft Drink and Non-Carbonated Drinks to include Budgets, Point of Sale, Program Development and Execution, Brand evaluation, Incentives and Reimbursement Tracking.
Works directly with Suppliers to drive sales, execute Supplier programs and incentives. Assists with managing Supplier Budget.
Oversees Non-Carb Marketing reimbursement and Co-Manages with SVP Sales and Marketing and VP Key Account CSD Budgets and reimbursement.
Works directly with VP Production Forecasting on Promotional Packaging and Allocations to Sales Centers and Members.
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
Conducts marketing surveys on current and new product concepts and provides feedback for future product development.
Serves as liaison with outside agencies on ongoing promotional campaigns.
Oversees development and production of promotional and collateral materials.
Prepares presentations to explain the Company's current and future strategies and presents to corporate management.
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Monitors competitive products and marketing activities.
Provides marketing skills and expertise to the Company by building, developing and managing a support team capable of carrying out the necessary marketing strategies and tactics. Collaborate with Key Account teams and Accounting teams on marketing and accounting tasks.
Resolves conflicts and facilitates... For full info follow application link.
Admiral Beverage is an equal opportunity employer, promoting diversity of thought, perspective and background. We are committed to building and maximizing individual contributions through the diversity of our work force. We are committed to equal opportunity for all employees and applicants. We administer all personnel actions without regard to sex, race, color, national origin, ancestry, religion, creed, age, marital status, gender, gender identity or expression, disability, medical condition, covered veteran or military status, sexual orientation, genetic information, or any other status protected under federal, state or local law. If you'd like more information about your rights as an applicant under the law, please click here. EOE Minorities/ Females/ Protected Veterans/ Disabled