Altice USA
Senior Director of Marketing Acquisition & Retention
Altice USA, Long Island City, New York, United States, 11101
News12News 12 is our award-winning, hyper local news stationcovering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.Job Summary
The Senior Director of Marketing will be responsible for acquisition and retention efforts for all Altice News networks. The position will help drive, direct, and manage - in conjunction with the VP Marketing and their direct reports - the marketing and brand strategy for News 12 and News 12 New York; develop strategies that energize and differentiate the brand including defining/redefining positioning and developing new messaging strategies. Develop and implement strategic marketing plans to support acquisition & retention initiatives across multiple platforms (web, mobile, social, digital, video), resulting in audience growth, retention, and heightened brand awareness & consideration. Will oversee the creation, management, coordination, and execution of all marketing strategies and implementation of all tactical plans that support company growth strategy in the various segments it serves, including and not exclusive of key strategies directed to general market and multicultural segments.An independent thinker and decision maker who is comfortable simultaneously operating at a high strategic level while also leading his/her team in the development of specific marketing tactics and plans. Will be responsible for the development and continuous evolution of all marketing and brand assets through all media and sales channels. Works collaboratively with multi-functional teams to support collaboration around owed media assets.The roll will lead all PR efforts for News 12 and News 12 New York, working in partnership with Altice internal comms team and our external PR Agency in order to create brand awareness for News 12 and News 12 New York, notoriety for News 12 talent and executives and promote tune-in and engagement with our products.The Senior Director of Marketing will also lead internal and external teams that cross-collaborate to create impactful digital-first customer facing campaigns that support all web properties, pushing creative and technical boundaries to ensure the sites are always evolving and supporting sales growth of the channel.
Responsibilities
* Manages N12 and N12NY Marketing Teams.* Works closely with Senior Director, Advertising and Creative Services to ensure all campaigns and all creative elements are on brand and achieve intended goals.* In partnership with direct reports, develops a compelling positioning & messaging strategy for the brands and value propositions of the networks' news & original shows.* Oversees the execution of marketing strategies to support go to market plans, based on the positioning strategy, the messaging and creative strategy.* Drives the marketing team to develop growth opportunities based on linear, OTT, and digital analytics.* In partnership with Sr. Director, Advertising & Creative Services, develops strategies and campaigns that improve positively our brand indicators, support strategies to increase awareness & consideration from different segments, and the development and delivery of customer engagement tactics and community outreach through marketing programs.* Oversees direct reports in execution of marketing tactics to impact various segments in highly competitive areas, under penetrated segments or underperforming markets to improve market share, maximize revenue, increase customer lifetime value, and minimize churn.* Manages team in the development of creative & marketing tactics that support events, partnerships and sponsorships strategies to drive sales, customer engagement and brand exposure.* Partners with other Optimum entities across the enterprise to create synergies and support growth across all businesses.* Manages the development, execution and assignment of owned and paid media campaigns across all platforms - digital, on-air, social, OOH* Works closely with distribution team on partner launches* Collaborates with content and talent teams on new campaigns.* Develops partnerships with external brands.* Works with VP and Sr. Director Growth on all research efforts.* Collaborates with product teams on development of platforms.* Fosters and develops direct reports in their career development and growth; ensures team has a clear understanding of expectations and helps them to achieve their goals.#LI-GW1Qualifications
* 10+ years of experience in media/network brand marketing, growth, production, and management* Experience in OTT/FAST highly preferred* Marketing and team management experience with a media company, broadcast or cable news operation, streaming service, gaming, mobile, brand and/or marketing company or agency* Exceptional business understanding and decision-making, leadership skills, communication, and interpersonal skills in order to work with senior level executives within the leadership team and multi-functional partners across the organization thereby driving results by generating the right level of influence and buy in from key stakeholders.* Creative thinker; idea generator.* Results and action-oriented, with the ability to translate results into proactive measures* Exhibits confidence and a positive attitude, highly diplomatic yet assertive, demonstrating passion for the network, brand, and inspiring others.* Strong and effective project management skills and the ability to lead and direct internal and external resources with direct or indirect reporting structure in a fast-paced, ever changing environment.* Can build presentations appropriate for executive audiences and present a compelling story behind the data.* Ability to work under limited supervision, in a fast-paced environment with tight deadlines and competing priorities while maintaining high quality, accuracy and consistency of deliverables* Results oriented leader with ability to develop and communicate big-picture vision and strategy, and deliver results through practical, disciplined execution.* Demonstrated success in developing strategies and roadmaps that directly led to measurable business results.* Solid understanding of linear, OTT, web metrics, digital analytics, and ability to generate, analyze and interpret data to inform the creative process.* Understanding of the media and telecommunications industries, with awareness of consumer trends, OTT platforms, the competitive landscape* Track record of successful strategy design and execution.* Experience leading brand, design, and strategy processes* A collaborative results-oriented working style* Position located in Bethpage, LI or Long Island City* Must be able to travel between Newsrooms on a weekly basis.We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details.This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $161,186.00-$230,265.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
The Senior Director of Marketing will be responsible for acquisition and retention efforts for all Altice News networks. The position will help drive, direct, and manage - in conjunction with the VP Marketing and their direct reports - the marketing and brand strategy for News 12 and News 12 New York; develop strategies that energize and differentiate the brand including defining/redefining positioning and developing new messaging strategies. Develop and implement strategic marketing plans to support acquisition & retention initiatives across multiple platforms (web, mobile, social, digital, video), resulting in audience growth, retention, and heightened brand awareness & consideration. Will oversee the creation, management, coordination, and execution of all marketing strategies and implementation of all tactical plans that support company growth strategy in the various segments it serves, including and not exclusive of key strategies directed to general market and multicultural segments.An independent thinker and decision maker who is comfortable simultaneously operating at a high strategic level while also leading his/her team in the development of specific marketing tactics and plans. Will be responsible for the development and continuous evolution of all marketing and brand assets through all media and sales channels. Works collaboratively with multi-functional teams to support collaboration around owed media assets.The roll will lead all PR efforts for News 12 and News 12 New York, working in partnership with Altice internal comms team and our external PR Agency in order to create brand awareness for News 12 and News 12 New York, notoriety for News 12 talent and executives and promote tune-in and engagement with our products.The Senior Director of Marketing will also lead internal and external teams that cross-collaborate to create impactful digital-first customer facing campaigns that support all web properties, pushing creative and technical boundaries to ensure the sites are always evolving and supporting sales growth of the channel.
Responsibilities
* Manages N12 and N12NY Marketing Teams.* Works closely with Senior Director, Advertising and Creative Services to ensure all campaigns and all creative elements are on brand and achieve intended goals.* In partnership with direct reports, develops a compelling positioning & messaging strategy for the brands and value propositions of the networks' news & original shows.* Oversees the execution of marketing strategies to support go to market plans, based on the positioning strategy, the messaging and creative strategy.* Drives the marketing team to develop growth opportunities based on linear, OTT, and digital analytics.* In partnership with Sr. Director, Advertising & Creative Services, develops strategies and campaigns that improve positively our brand indicators, support strategies to increase awareness & consideration from different segments, and the development and delivery of customer engagement tactics and community outreach through marketing programs.* Oversees direct reports in execution of marketing tactics to impact various segments in highly competitive areas, under penetrated segments or underperforming markets to improve market share, maximize revenue, increase customer lifetime value, and minimize churn.* Manages team in the development of creative & marketing tactics that support events, partnerships and sponsorships strategies to drive sales, customer engagement and brand exposure.* Partners with other Optimum entities across the enterprise to create synergies and support growth across all businesses.* Manages the development, execution and assignment of owned and paid media campaigns across all platforms - digital, on-air, social, OOH* Works closely with distribution team on partner launches* Collaborates with content and talent teams on new campaigns.* Develops partnerships with external brands.* Works with VP and Sr. Director Growth on all research efforts.* Collaborates with product teams on development of platforms.* Fosters and develops direct reports in their career development and growth; ensures team has a clear understanding of expectations and helps them to achieve their goals.#LI-GW1Qualifications
* 10+ years of experience in media/network brand marketing, growth, production, and management* Experience in OTT/FAST highly preferred* Marketing and team management experience with a media company, broadcast or cable news operation, streaming service, gaming, mobile, brand and/or marketing company or agency* Exceptional business understanding and decision-making, leadership skills, communication, and interpersonal skills in order to work with senior level executives within the leadership team and multi-functional partners across the organization thereby driving results by generating the right level of influence and buy in from key stakeholders.* Creative thinker; idea generator.* Results and action-oriented, with the ability to translate results into proactive measures* Exhibits confidence and a positive attitude, highly diplomatic yet assertive, demonstrating passion for the network, brand, and inspiring others.* Strong and effective project management skills and the ability to lead and direct internal and external resources with direct or indirect reporting structure in a fast-paced, ever changing environment.* Can build presentations appropriate for executive audiences and present a compelling story behind the data.* Ability to work under limited supervision, in a fast-paced environment with tight deadlines and competing priorities while maintaining high quality, accuracy and consistency of deliverables* Results oriented leader with ability to develop and communicate big-picture vision and strategy, and deliver results through practical, disciplined execution.* Demonstrated success in developing strategies and roadmaps that directly led to measurable business results.* Solid understanding of linear, OTT, web metrics, digital analytics, and ability to generate, analyze and interpret data to inform the creative process.* Understanding of the media and telecommunications industries, with awareness of consumer trends, OTT platforms, the competitive landscape* Track record of successful strategy design and execution.* Experience leading brand, design, and strategy processes* A collaborative results-oriented working style* Position located in Bethpage, LI or Long Island City* Must be able to travel between Newsrooms on a weekly basis.We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQfor further details.This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $161,186.00-$230,265.00/year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.