Brookfield Properties
Sr Mgr, Marketing
Brookfield Properties, Irving, Texas, United States, 75084
Location
Music Factory (TX) - 316 West Las Colinas Blvd
Business
At Brookfield Properties, we believe retail should be anything but typical. It’s why we’re integrating shopping, dining, entertainment, and more to reimagine retail experiences everywhere. Because for us, retail isn’t just about managing properties or redeveloping malls. It’s about creating inspiring spaces that draw consumers in. It’s about helping our tenants build their brand in a big way. It’s about contributing to our communities. And, more than anything, it’s about bringing people together.
If you’re ready to be a part of our team, we encourage you to apply.
Job Description
Position Summary
Brookfield Properties has an immediate need for a Senior Manager, Property Marketing at the Toyota Music Factory in Irving, Texas.
Reporting to the Director of Property Marketing, this position is a dedicated marketing resource assigned to lead, plan and execute annual, property-wide, integrated and innovative strategic marketing programs. These strategic marketing programs drive foot traffic and improve top-of-mind awareness for the property.
Responsibilities
Strategy Development
Collaborate in formulating a long-term, research-driven strategic vision for the Property and its competitive landscape. This will encompass a comprehensive “Annual Marketing Plan”, with a focus on social media, activations, advertising, public relations, branding, sponsorship, tenant support, and incentive programs
Lead cross-functional teams and drive strategic direction to deliver an innovative, integrated annual marketing plan and budget leveraging a broad marketing mix to position the Toyota Music Factory strongly in the market and drive engagement, traffic, increased consumer spend and frequency of visits, and awareness of the Toyota Music Factory
Have a very detailed understanding of sales performance and traffic results and their implication to ongoing strategy
Represent marketing team as marketing subject matter expert, consult with internal and external partners to ideate and deliver marketing strategies and plans
Educate local teams on marketing best practices and ensure that all tactics are on-brand
Planning
Project manage the creation, delivery and optimization of marketing campaigns – from large/complex to short/specific – that deliver on the value proposition of the annual marketing plan
Partner with accounting to diligently manage budgets, partner with legal to oversee contract development
Collaborate with the Corporate Marketing Channel Team to plan, execute and measure creative and impactful digital and traditional media strategies
Seek and encourage tenant participation in marketing programs as an effort to promote their business and add value to overall marketing efforts
Leverage Project Management platform(s) to organize and inform work-teams, document decisions, share creative assets and assign tasks
Provide regular status reports and briefings to stakeholders, including Asset Management, and functional leadership teams
Source and manage local agency partners (i.e. PR agency, event agency, social medial management agency, creative contractor, sponsorship agencies, website management)
Work with Sponsorship agency to plan and fulfill all current and future sponsorship agreements. This will include, but not limited to, weekly meetings, planning events, sharing recaps and consumer engagement with sponsor partners/brands, and creating additional value, all while upholding brand standards for both the sponsor and the property
Oversee specialty agreements to ensure all outlined requirements are coordinated and fulfilled. This may involve, but not limited to, a focus on events and advertising partners. Each lease that will need oversight includes specific responsibilities that must be managed to ensure agreement compliance
Day-to-Day Execution
Act as the property’s media contact, collaborate with Corporate Public Relations to respond to property specific media inquiries
Deliver creative and flawlessly executed events and activations as outlined in the marketing plan, ensuring they are completed on time and within budget. Focus all efforts on enhancing the property, driving traffic, and increasing brand awareness. Meticulously plan and execute each event, paying close attention to detail and logistics to ensure seamless implementation. Events should include, but are not limited to, themes such as sports, music, culture, community, food, and entertainment
Develop and nurture strong community relationships to attract new events and potential partnerships to the property. Actively engage with organizations such as the Irving Convention and Visitors Bureau, the Chamber of Commerce, the city, LCA, Hotels, Housing communities and other community-focused initiatives within the greater Irving area
Develop strong tenant relationships and create plans for tenant support as needed
Oversee traditional and digital marketing strategies and activities for the property, including social and web publishing, SEO measurement, optimization, and maintenance while ensuring alignment with editorial guidelines and brand standards
Create, edit, and publish engaging content to property’s social media platforms, while following brand and quality standards. This will also include and is not limited to the monthly email newsletter
Support the leasing function through participation in the leasing process and collaborate on the development of leasing materials this include updating the leasing deck, new tenant openings, and tenant transitions.
Manage tenant graphic creative and installations, directory signage, and other property signage needs
Continuously monitor, measure, and report on activation performance and campaign results. Deliver actionable insights that drive ongoing improvement and optimization through regular weekly, monthly, and quarterly meetings, or reports.
Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met
Ability to occasionally work nights and weekends based on the marketing programming calendar. The activation calendar will feature over 250 events, requiring onsite leadership and coordination to ensure their success
Other duties as assigned
Qualifications
Education
Bachelor’s degree in marketing, Master’s degree preferred
Experience
2+ years of supervisory/mentoring experience
5+ years marketing experience with 3+ in digital marketing
Knowledge of multi-channel marketing and tactics
Strategic planning and project management
Ability to leverage insights to drive strategy
Knowledge of entertainment industry best practices is plus
Skills
Lead cross functional work teams
Ability to thrive in fast paced environment and effectively solve problems
Exceptional verbal and written communication skills, including proficiency in copywriting and proofreading
Familiarity with a variety of communication tools, technologies, and process with a proven track record of managing large projects and associated budgets
Expertise with Microsoft Suite (Outlook, PowerPoint, Word, Excel, Teams), Wrike and other technologies designed to support communication strategies
Efficiently manage third-party vendors to ensure project, timelines and budget are met
Benefit Information
Competitive compensation
Medical, Dental and Vision beginning day 1
401(k) Company matching
401(k) Vests on Day 1
Career development programs
Charitable donation matching
Generous Paid Time Off (vacation, personal holidays, paid sick time)
Paid Volunteer Hours
Paid Parental Leave
Family planning assistance including IVF, surrogacy and adoption options
Wellness and mental health resources
Pet insurance offering
Childcare Assistance
Commuter benefits
A culture on our values of Act with Integrity, Build Mutual Trust, Take Initiative and Win Together.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.
#BPR
At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 1000 properties and 380 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.
Music Factory (TX) - 316 West Las Colinas Blvd
Business
At Brookfield Properties, we believe retail should be anything but typical. It’s why we’re integrating shopping, dining, entertainment, and more to reimagine retail experiences everywhere. Because for us, retail isn’t just about managing properties or redeveloping malls. It’s about creating inspiring spaces that draw consumers in. It’s about helping our tenants build their brand in a big way. It’s about contributing to our communities. And, more than anything, it’s about bringing people together.
If you’re ready to be a part of our team, we encourage you to apply.
Job Description
Position Summary
Brookfield Properties has an immediate need for a Senior Manager, Property Marketing at the Toyota Music Factory in Irving, Texas.
Reporting to the Director of Property Marketing, this position is a dedicated marketing resource assigned to lead, plan and execute annual, property-wide, integrated and innovative strategic marketing programs. These strategic marketing programs drive foot traffic and improve top-of-mind awareness for the property.
Responsibilities
Strategy Development
Collaborate in formulating a long-term, research-driven strategic vision for the Property and its competitive landscape. This will encompass a comprehensive “Annual Marketing Plan”, with a focus on social media, activations, advertising, public relations, branding, sponsorship, tenant support, and incentive programs
Lead cross-functional teams and drive strategic direction to deliver an innovative, integrated annual marketing plan and budget leveraging a broad marketing mix to position the Toyota Music Factory strongly in the market and drive engagement, traffic, increased consumer spend and frequency of visits, and awareness of the Toyota Music Factory
Have a very detailed understanding of sales performance and traffic results and their implication to ongoing strategy
Represent marketing team as marketing subject matter expert, consult with internal and external partners to ideate and deliver marketing strategies and plans
Educate local teams on marketing best practices and ensure that all tactics are on-brand
Planning
Project manage the creation, delivery and optimization of marketing campaigns – from large/complex to short/specific – that deliver on the value proposition of the annual marketing plan
Partner with accounting to diligently manage budgets, partner with legal to oversee contract development
Collaborate with the Corporate Marketing Channel Team to plan, execute and measure creative and impactful digital and traditional media strategies
Seek and encourage tenant participation in marketing programs as an effort to promote their business and add value to overall marketing efforts
Leverage Project Management platform(s) to organize and inform work-teams, document decisions, share creative assets and assign tasks
Provide regular status reports and briefings to stakeholders, including Asset Management, and functional leadership teams
Source and manage local agency partners (i.e. PR agency, event agency, social medial management agency, creative contractor, sponsorship agencies, website management)
Work with Sponsorship agency to plan and fulfill all current and future sponsorship agreements. This will include, but not limited to, weekly meetings, planning events, sharing recaps and consumer engagement with sponsor partners/brands, and creating additional value, all while upholding brand standards for both the sponsor and the property
Oversee specialty agreements to ensure all outlined requirements are coordinated and fulfilled. This may involve, but not limited to, a focus on events and advertising partners. Each lease that will need oversight includes specific responsibilities that must be managed to ensure agreement compliance
Day-to-Day Execution
Act as the property’s media contact, collaborate with Corporate Public Relations to respond to property specific media inquiries
Deliver creative and flawlessly executed events and activations as outlined in the marketing plan, ensuring they are completed on time and within budget. Focus all efforts on enhancing the property, driving traffic, and increasing brand awareness. Meticulously plan and execute each event, paying close attention to detail and logistics to ensure seamless implementation. Events should include, but are not limited to, themes such as sports, music, culture, community, food, and entertainment
Develop and nurture strong community relationships to attract new events and potential partnerships to the property. Actively engage with organizations such as the Irving Convention and Visitors Bureau, the Chamber of Commerce, the city, LCA, Hotels, Housing communities and other community-focused initiatives within the greater Irving area
Develop strong tenant relationships and create plans for tenant support as needed
Oversee traditional and digital marketing strategies and activities for the property, including social and web publishing, SEO measurement, optimization, and maintenance while ensuring alignment with editorial guidelines and brand standards
Create, edit, and publish engaging content to property’s social media platforms, while following brand and quality standards. This will also include and is not limited to the monthly email newsletter
Support the leasing function through participation in the leasing process and collaborate on the development of leasing materials this include updating the leasing deck, new tenant openings, and tenant transitions.
Manage tenant graphic creative and installations, directory signage, and other property signage needs
Continuously monitor, measure, and report on activation performance and campaign results. Deliver actionable insights that drive ongoing improvement and optimization through regular weekly, monthly, and quarterly meetings, or reports.
Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met
Ability to occasionally work nights and weekends based on the marketing programming calendar. The activation calendar will feature over 250 events, requiring onsite leadership and coordination to ensure their success
Other duties as assigned
Qualifications
Education
Bachelor’s degree in marketing, Master’s degree preferred
Experience
2+ years of supervisory/mentoring experience
5+ years marketing experience with 3+ in digital marketing
Knowledge of multi-channel marketing and tactics
Strategic planning and project management
Ability to leverage insights to drive strategy
Knowledge of entertainment industry best practices is plus
Skills
Lead cross functional work teams
Ability to thrive in fast paced environment and effectively solve problems
Exceptional verbal and written communication skills, including proficiency in copywriting and proofreading
Familiarity with a variety of communication tools, technologies, and process with a proven track record of managing large projects and associated budgets
Expertise with Microsoft Suite (Outlook, PowerPoint, Word, Excel, Teams), Wrike and other technologies designed to support communication strategies
Efficiently manage third-party vendors to ensure project, timelines and budget are met
Benefit Information
Competitive compensation
Medical, Dental and Vision beginning day 1
401(k) Company matching
401(k) Vests on Day 1
Career development programs
Charitable donation matching
Generous Paid Time Off (vacation, personal holidays, paid sick time)
Paid Volunteer Hours
Paid Parental Leave
Family planning assistance including IVF, surrogacy and adoption options
Wellness and mental health resources
Pet insurance offering
Childcare Assistance
Commuter benefits
A culture on our values of Act with Integrity, Build Mutual Trust, Take Initiative and Win Together.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.
#BPR
At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 1000 properties and 380 million square feet of real estate across the globe. It’s a feat that wouldn’t be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don’t simply meet the needs of our tenants, residents, and communities — but exceed them, every day.