State of California
Digital Content Marketing Specialist, Outdoor California
State of California, Sacramento, California, United States, 95828
Do you get inspired to create and tell stories in new ways? The primary project for this marketing specialist position is serving as the editor and chief digital content creator for CDFW's Outdoor California brand, one of the Department's oldest print publications and leading the strategic digital reimagining of the brand. This position requires a deep understanding of technical marketing skills, including data analysis, audience segmentation, brand development, UX design, audiovisual creating and editing and expert use of the Adobe Suite. Incumbent must have excellent writing, editing and
storytelling skills and understand the appropriateness of marketing approaches across a variety of platforms and marketing strategies. This position collaborates with various CDFW staff and programs, external partners, other agencies, and incorporate Justice, Equity, Diversity and Inclusion into content creation, storytelling and marketing techniques. The incumbent is also responsible for directing a variety of smaller concurrent projects, including increasing sales of the Warden Stamp, contributions to the various voluntary tax campaigns and increasing awareness and relevancy of CDFW initiatives.
In order to be eligible for this position, you must either be transfer eligible or take and pass the following exam (the link takes you to the Marketing Specialist for the California Lottery). The link is taking you to the correct examination for our Marketing Specialist, California Museum of Science and Industy/Distict Agricultural Associations position . EXAMINATION BULLETIN LINK .
You will find additional information about the job in the Duty Statement .
Working ConditionsWork with staff statewide and external partners to complete work assignments.Ability to use a computer most of the day.Involves sitting most of the time but may involve walking or standing for brief periods of time.Attend meetings both virtually and in-person.Occasional travel is required within the state of California via private or public transportation (i.e., automobile, airplane, personal vehicle, etc.). Travel may include overnight stay dependent upon departmental need, occasional weekends, and/or non-traditional work hours may be required.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.
MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONSAdditional Documents
Job Application Package ChecklistDuty Statement
Position Details
Job Code #:JC-442057
Position #(s):565-008-0556-003
Working Title:Digital Content Marketing Specialist, Outdoor California
Classification:MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONS $6,430.00 - $8,049.00
# of Positions:1
Work Location:Sacramento County
Telework:Hybrid
Job Type:Permanent, Full Time
Department InformationDepartment of Fish and Wildlife (CDFW) employees are committed to managing and protecting California's diverse wildlife and the habitats upon which they depend.
California is one of the most biodiverse places on the planet. As such, CDFW values diverse employees working together to protect nature for all Californians. CDFW is committed to fostering an inclusive work environment where all backgrounds, cultures and personal experiences can thrive and connect others to our critical mission.
Join us and begin a meaningful new career!
Department Website: https://www.wildlife.ca.gov
Special RequirementsUtilize different communication tactics and UX skills to reach diverse audiences across various technology platforms. Ability to observe and correct errors in writing, photos, video, audio, graphics and other digital content types. Ability to see color, utilize a computer and drive a mouse with precision. Ability to work outside in diverse weather conditions while carrying camera and/or recording equipment.
Application InstructionsCompleted applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.Final Filing Date: 9/13/2024Who May ApplyIndividuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To ApplyComplete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Department of Fish and WildlifeAttn: PMB E-COMM 24-001P.O. Box 944209
Sacramento , CA 94244-2090
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Department of Fish and WildlifeHuman Resources BranchTemporarily ClosedSee Filing InstructionsSacramento , CA 95814
08:00 AM - 05:00 PM
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.Resume is required and must be included.Statement of Qualifications - SOQs must be no more than three pages, 12 pt Century Gothic font and answer all four questions:1. Using specific examples, tell us about your proficiency level with the creative writing process.2. Using specific examples, what is your experience level with creating and managing objective-defined and brand-awareness marketing campaigns?3. What is your familiarity with AP Style and how many years have you edited publications?4. Using specific examples, tell us about your ability to coordinate simultaneously with multiple volunteers to create different content types. 5. Please attach the indicated number of examples of your original work in each of the following categories. If you do not have pre-existing works in all seven categories to share, please indicate your experience level with the missing categories: Short form story (2), Long form story (2), Short Video (1), Marketing material (2), Podcasts or audio file (1), Magazine layout work (2), Social posts (3)Other -A Valid Driver's License is required. Please provide a photocopy in PDF format of the front and back of your Driver's License (DL), clearly showing your name as stated on the license, issuing state, DL number, class, and expiration.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:These qualifications are what you would desire in addition to the minimum qualifications; however, these would not preclude you from interviewing and/or considering a candidate that only met the minimum qualifications.
Capacity to act independently, open-mindedness, flexibility, and tact. Knowledge and experience participating in outdoor recreational activities such as hunting and fishing. Skills to efficiently and successfully integrate diverse people and activities to meet marketing goals. Highly motivated to successfully implement Outdoor California rebranding and digital delivery goals. Ability to function well in a team setting working toward a common goal. The aptitude to see and understand mutually beneficial outcomes across teams of people while recognizing potential biases.
Benefits
Benefit information can be found on the CalHR website and the CalPERS website.
Contact InformationThe Hiring Unit Contact is available to answer questions regarding the position or application process.Department Website: https://www.wildlife.ca.govHiring Unit Contact:ANNETTE PICETTI(916) 956-9545ANNETTE.PICETTI-GROSJEAN@WILDLIFE.CA.GOV
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.EEO Contact:Civil Rights Office(916) 902-9211civilrights@wildlife.ca.govCalifornia Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Filing Instructions
You must reference Position Number 565-008-0556-003 and RPA Number E-COMM 24-001 in the Examination(s) or Job Title(s) for Which You Are Applying section of the State Application Form (Std. Form 678). Applications that do not list the Position Number and RPA Number may not be considered.
We recommend applications are sent certified mail as we are unable to verify receipt.
Resume - Resumes will be reviewed in addition to the STD 678 for employment history. Resumes must include the complete to and from dates (MM/DD/YYYY) and hours worked per week.
Equal Opportunity EmployerThe State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.
storytelling skills and understand the appropriateness of marketing approaches across a variety of platforms and marketing strategies. This position collaborates with various CDFW staff and programs, external partners, other agencies, and incorporate Justice, Equity, Diversity and Inclusion into content creation, storytelling and marketing techniques. The incumbent is also responsible for directing a variety of smaller concurrent projects, including increasing sales of the Warden Stamp, contributions to the various voluntary tax campaigns and increasing awareness and relevancy of CDFW initiatives.
In order to be eligible for this position, you must either be transfer eligible or take and pass the following exam (the link takes you to the Marketing Specialist for the California Lottery). The link is taking you to the correct examination for our Marketing Specialist, California Museum of Science and Industy/Distict Agricultural Associations position . EXAMINATION BULLETIN LINK .
You will find additional information about the job in the Duty Statement .
Working ConditionsWork with staff statewide and external partners to complete work assignments.Ability to use a computer most of the day.Involves sitting most of the time but may involve walking or standing for brief periods of time.Attend meetings both virtually and in-person.Occasional travel is required within the state of California via private or public transportation (i.e., automobile, airplane, personal vehicle, etc.). Travel may include overnight stay dependent upon departmental need, occasional weekends, and/or non-traditional work hours may be required.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.
MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONSAdditional Documents
Job Application Package ChecklistDuty Statement
Position Details
Job Code #:JC-442057
Position #(s):565-008-0556-003
Working Title:Digital Content Marketing Specialist, Outdoor California
Classification:MARKETING SPECIALIST, CALIFORNIA MUSEUM OF SCIENCE AND INDUSTRY/DISTRICT AGRICULTURAL ASSOCIATIONS $6,430.00 - $8,049.00
# of Positions:1
Work Location:Sacramento County
Telework:Hybrid
Job Type:Permanent, Full Time
Department InformationDepartment of Fish and Wildlife (CDFW) employees are committed to managing and protecting California's diverse wildlife and the habitats upon which they depend.
California is one of the most biodiverse places on the planet. As such, CDFW values diverse employees working together to protect nature for all Californians. CDFW is committed to fostering an inclusive work environment where all backgrounds, cultures and personal experiences can thrive and connect others to our critical mission.
Join us and begin a meaningful new career!
Department Website: https://www.wildlife.ca.gov
Special RequirementsUtilize different communication tactics and UX skills to reach diverse audiences across various technology platforms. Ability to observe and correct errors in writing, photos, video, audio, graphics and other digital content types. Ability to see color, utilize a computer and drive a mouse with precision. Ability to work outside in diverse weather conditions while carrying camera and/or recording equipment.
Application InstructionsCompleted applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.Final Filing Date: 9/13/2024Who May ApplyIndividuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).
Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).
How To ApplyComplete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:
Address for Mailing Application Packages
You may submit your application and any applicable or required documents to:
Department of Fish and WildlifeAttn: PMB E-COMM 24-001P.O. Box 944209
Sacramento , CA 94244-2090
Address for Drop-Off Application Packages
You may drop off your application and any applicable or required documents at:
Department of Fish and WildlifeHuman Resources BranchTemporarily ClosedSee Filing InstructionsSacramento , CA 95814
08:00 AM - 05:00 PM
Required Application Package Documents
The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:
Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.Resume is required and must be included.Statement of Qualifications - SOQs must be no more than three pages, 12 pt Century Gothic font and answer all four questions:1. Using specific examples, tell us about your proficiency level with the creative writing process.2. Using specific examples, what is your experience level with creating and managing objective-defined and brand-awareness marketing campaigns?3. What is your familiarity with AP Style and how many years have you edited publications?4. Using specific examples, tell us about your ability to coordinate simultaneously with multiple volunteers to create different content types. 5. Please attach the indicated number of examples of your original work in each of the following categories. If you do not have pre-existing works in all seven categories to share, please indicate your experience level with the missing categories: Short form story (2), Long form story (2), Short Video (1), Marketing material (2), Podcasts or audio file (1), Magazine layout work (2), Social posts (3)Other -A Valid Driver's License is required. Please provide a photocopy in PDF format of the front and back of your Driver's License (DL), clearly showing your name as stated on the license, issuing state, DL number, class, and expiration.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.
Desirable Qualifications
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:These qualifications are what you would desire in addition to the minimum qualifications; however, these would not preclude you from interviewing and/or considering a candidate that only met the minimum qualifications.
Capacity to act independently, open-mindedness, flexibility, and tact. Knowledge and experience participating in outdoor recreational activities such as hunting and fishing. Skills to efficiently and successfully integrate diverse people and activities to meet marketing goals. Highly motivated to successfully implement Outdoor California rebranding and digital delivery goals. Ability to function well in a team setting working toward a common goal. The aptitude to see and understand mutually beneficial outcomes across teams of people while recognizing potential biases.
Benefits
Benefit information can be found on the CalHR website and the CalPERS website.
Contact InformationThe Hiring Unit Contact is available to answer questions regarding the position or application process.Department Website: https://www.wildlife.ca.govHiring Unit Contact:ANNETTE PICETTI(916) 956-9545ANNETTE.PICETTI-GROSJEAN@WILDLIFE.CA.GOV
Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.EEO Contact:Civil Rights Office(916) 902-9211civilrights@wildlife.ca.govCalifornia Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.
Filing Instructions
You must reference Position Number 565-008-0556-003 and RPA Number E-COMM 24-001 in the Examination(s) or Job Title(s) for Which You Are Applying section of the State Application Form (Std. Form 678). Applications that do not list the Position Number and RPA Number may not be considered.
We recommend applications are sent certified mail as we are unable to verify receipt.
Resume - Resumes will be reviewed in addition to the STD 678 for employment history. Resumes must include the complete to and from dates (MM/DD/YYYY) and hours worked per week.
Equal Opportunity EmployerThe State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.
It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.