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Flora Couture

Digital Marketing Strategist

Flora Couture, Las Vegas, Nevada, us, 89105


Company Overview:

We are a luxury brand dedicated to delivering sophisticated and visually captivating experiences. Our mission is to bring our brand to life across digital platforms through strategic digital marketing efforts.

Job Description:

We are seeking a talented and experienced Digital Marketing Specialist with a passion for luxury, storytelling, and digital strategy. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, blogging, and email marketing.

Key Responsibilities:

1. SEO & Blogging:

- Develop and implement SEO strategies to improve organic search visibility and drive website traffic.

- Write, edit, and optimize blog content to align with SEO best practices and engage the target audience.

- Conduct keyword research and monitor website performance, making data-driven adjustments as necessary.

2. Email Marketing:

- Design and execute email marketing campaigns that resonate with our luxury audience.

- Create and segment email lists, craft compelling copy, and analyze campaign performance to optimize future efforts.

- Ensure all email communications align with the brand's voice and image.

3. Strategy Development:

- Collaborate with the marketing team to develop and refine digital marketing strategies that align with broader business goals.

- Monitor and analyze digital marketing performance across all channels, providing insights and recommendations for improvement.

Requirements:

- Experience: 3+ years in a digital marketing role, with a proven track record of successful digital campaigns. Experience in the luxury market is a plus.

- Technical Skills: Proficient with SEO tools, blogging platforms, email marketing software, and social media management tools.

- Location & Flexibility: The role is primarily in-house,

Full time and Hybrid in setup

, with occasional travel for events. Must be located in or willing to relocate to Las Vegas.

- Transportation: Must have reliable transportation for local travel to events and meetings.

- Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients and vendors, reflecting the brand’s premium quality.

Compensation:

- Starting at $22/hour, based on experience and broader digital marketing skills.