SAP SE
Senior Product Marketing Manager - LOB Embedding & Customer Programs
SAP SE, Bellevue, Washington, us, 98009
The Role:
Make your application after reading the following skill and qualification requirements for this position.Our team is responsible for Product Marketing for AppDev, Automation, Integration, and AI within BTP. This role focuses on Line of Business (LoB) applications’ adoption of AppDev, Automation, Integration, and AI capabilities across the business applications portfolio of SAP. As a Product Marketing Manager, your work will have a direct impact on SAP BTP’s adoption: You will help define, validate, guide, execute, and communicate the value proposition of the AppDev, Automation, Integration, and AI capabilities and use cases as part of the various LOB solutions. You will provide an outside-in view of the market, determine new scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts.TASKSWorking with various LoB solution teams to drive induction strategy and roadmap for the AppDev, Automation, and Integration portfolioDefine the seeding strategy for various BTP products/services inside SAP Business Applications, such as S/4, SuccessFactors, Concur, etc.Collaborating with SAP customers and partners to understand essential market feedback and inform product decisionsAnalyze sales and adoption trends to identify GTM motionsIdentifying the value proposition of ADAI services across LoB applicationsSupporting Analyst inquiriesAssisting with the technical review of marketing assetsPresenting in partner and sales enablement activitiesTake point as a critical stakeholder in the pricing and packaging of ADAI capabilities within SAP BTPEDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIESRequired skills:University Degree (Bachelor or Master) in Computer Science / Information Technology / Business AdministrationUnderstanding of AppDev and AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code) centric AIExperience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospectsSelf-starter with a passion for being a hands-on expert in the required fieldCustomer orientation with a strong focus on qualityPREFERRED SKILLSStrong analytical and logical skillsStrong communication profile with the ability to articulate and present complex topics to senior-level audiencesAbility to understand and analyze customer needs, synthesize requirements and drive execution toward successful deliveryGood collaboration skills and relationship-building with cross-functional teamsAbility to work in an international teamWillingness to travel worldwideWORK EXPERIENCE3+ years of work experience2+ years of product marketing/product management/developer advocacy experience
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Make your application after reading the following skill and qualification requirements for this position.Our team is responsible for Product Marketing for AppDev, Automation, Integration, and AI within BTP. This role focuses on Line of Business (LoB) applications’ adoption of AppDev, Automation, Integration, and AI capabilities across the business applications portfolio of SAP. As a Product Marketing Manager, your work will have a direct impact on SAP BTP’s adoption: You will help define, validate, guide, execute, and communicate the value proposition of the AppDev, Automation, Integration, and AI capabilities and use cases as part of the various LOB solutions. You will provide an outside-in view of the market, determine new scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts.TASKSWorking with various LoB solution teams to drive induction strategy and roadmap for the AppDev, Automation, and Integration portfolioDefine the seeding strategy for various BTP products/services inside SAP Business Applications, such as S/4, SuccessFactors, Concur, etc.Collaborating with SAP customers and partners to understand essential market feedback and inform product decisionsAnalyze sales and adoption trends to identify GTM motionsIdentifying the value proposition of ADAI services across LoB applicationsSupporting Analyst inquiriesAssisting with the technical review of marketing assetsPresenting in partner and sales enablement activitiesTake point as a critical stakeholder in the pricing and packaging of ADAI capabilities within SAP BTPEDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIESRequired skills:University Degree (Bachelor or Master) in Computer Science / Information Technology / Business AdministrationUnderstanding of AppDev and AI market trends, SAP’s application and AI portfolio, and competitors for developer (low-code and pro-code) centric AIExperience working with B2B sales organizations, supporting sales cycles, building technical demos, and engaging directly with customers and prospectsSelf-starter with a passion for being a hands-on expert in the required fieldCustomer orientation with a strong focus on qualityPREFERRED SKILLSStrong analytical and logical skillsStrong communication profile with the ability to articulate and present complex topics to senior-level audiencesAbility to understand and analyze customer needs, synthesize requirements and drive execution toward successful deliveryGood collaboration skills and relationship-building with cross-functional teamsAbility to work in an international teamWillingness to travel worldwideWORK EXPERIENCE3+ years of work experience2+ years of product marketing/product management/developer advocacy experience
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