Starcom Melbourne
Vice President, Media Director of Applied Analytics
Starcom Melbourne, Long Island City, New York, United States, 11101
Vice President, Media Director of Applied Analytics
Full-timeWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.The VP, Director serves as the main point of contact for digital media measurement and analytics for our client. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.
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Responsibilities:Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business resultsDrive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planningProvide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questionsLead measurement framework development and define media KPIs linked to the business objectivesBuild the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analysesWork closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementationGuide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectivesConsult with client media teams to align with the strategy, measurement, and optimization plansDevelop, manage, and mentor a team and lead strategic efforts and departmental vision
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights10+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics7+ years of people management experience with progressing roles and responsibilitiesExcellent project management, organization, leadership, presentation and communication skillsStrong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model resultsKnowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliersExperience with competitive reporting systems and interest in the competitive landscape of the technology marketplaceA team player with proven ability to work well with others, acting both resourceful and collaborativeExperience with statistical software packages (SAS,R, Python) a plusProficiency in Microsoft Office Suite with advanced understanding of ExcelExperience with visualization tools such as Tableau, GoodData, DatoramaExcellent verbal and written communication skills
Starcomis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.All your information will be kept confidential according to EEO guidelines.Compensation Range: $159,500- $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2024.
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Full-timeWith a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.The VP, Director serves as the main point of contact for digital media measurement and analytics for our client. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.
Responsibilities:Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business resultsDrive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planningProvide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questionsLead measurement framework development and define media KPIs linked to the business objectivesBuild the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analysesWork closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementationGuide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectivesConsult with client media teams to align with the strategy, measurement, and optimization plansDevelop, manage, and mentor a team and lead strategic efforts and departmental vision
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights10+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics7+ years of people management experience with progressing roles and responsibilitiesExcellent project management, organization, leadership, presentation and communication skillsStrong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model resultsKnowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliersExperience with competitive reporting systems and interest in the competitive landscape of the technology marketplaceA team player with proven ability to work well with others, acting both resourceful and collaborativeExperience with statistical software packages (SAS,R, Python) a plusProficiency in Microsoft Office Suite with advanced understanding of ExcelExperience with visualization tools such as Tableau, GoodData, DatoramaExcellent verbal and written communication skills
Starcomis an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color,ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.All your information will be kept confidential according to EEO guidelines.Compensation Range: $159,500- $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2024.
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