Senior Analyst, Media Analytics

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.Job Description The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.The Applied Analytics Senior Analyst is an advanced junior-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Responsibilities:Help drive day-to-day research and analytics efforts while delivering high impact, actionable insightsExecute consumer, media, brand, and market research that will drive the client’s businessSynthesize and provide clear visualization of insights surfaced by mining advertising and client dataReport on key metrics for campaign effectiveness and develop key findings for optimizationDevelop and analyze media and brand targets that inform media strategiesApply syndicated research and proprietary agency resources to client’s businessEvaluate new and potential data partners to identify the best resources and approachesProactively educate internal and external clients on research, tools, and approachesCraft POVs for internal and external knowledge sharingQualifications

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights1+ years in media/marketing research, consumer insight, business consulting, or advertising analyticsExperience with quantitative or qualitative research and working with large data sets to create insightsFamiliarity with syndicated and customer data environmentsKnowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plusProficiency in Tableau, GoodData, Datorama, SQL a plusStrong communication skills both written and verbalCompetency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

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