Amazon
Product Marketing Manager, Online Marketing, Amazon Fresh
Amazon, Arlington, Virginia, United States, 22201
Description
We are looking for a creative, customer-obsessed Product Marketing Manager with strong organizational and analytical skills to shape the future of our Onsite Marketing efforts for Amazon Fresh Online. The candidate will use a combination of exceptional analytical skills, business judgment, and strategic thinking to create and execute our full year Onsite Marketing strategy. You will define and optimize Marketing campaigns based on best practices while implementing standard operating procedures and leveraging market trends plus customer insights. You will work closely with stakeholders to ensure a cross-functional approach towards engaging with customers while delivering a strong value proposition to our customers.
The ideal candidate will possess a strong marketing background and a track record of driving impactful on-time deliverables. We are looking for a candidate with strong communication skills, the ability to dive deep in problem solving, organization and project management skills, and the ability to operate independently and autonomously.
Key job responsibilities
Develop and execute comprehensive Onsite marketing campaigns that drive strong customer engagement and attributed orders.
Create annual strategy based on insights, best practices, and the biggest impact to the business.
Collaborate cross-functionally to ensure project milestones and goals are met, creating personalized and targeted Marketing programs to effectively exceed expectations.
Dive deep on campaign performance while continually evolving and optimizing strategies based on analyses.
Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders to ensure clarity on Marketing activities and results.
About the team
The Marketing team builds and operates Worldwide Grocery Store’s global marketing and brand strategy, inclusive of demand generation, visual design, analytics, product management, customer insights, and engineering to deliver growth in the business. We drive high quality traffic to our online business and oversee the end to end customer funnel from awareness through conversion and long term loyalty. Our guiding vision is to establish Amazon as the first-choice grocery store Worldwide and to drive adoption by net-new customer segments.
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
We are looking for a creative, customer-obsessed Product Marketing Manager with strong organizational and analytical skills to shape the future of our Onsite Marketing efforts for Amazon Fresh Online. The candidate will use a combination of exceptional analytical skills, business judgment, and strategic thinking to create and execute our full year Onsite Marketing strategy. You will define and optimize Marketing campaigns based on best practices while implementing standard operating procedures and leveraging market trends plus customer insights. You will work closely with stakeholders to ensure a cross-functional approach towards engaging with customers while delivering a strong value proposition to our customers.
The ideal candidate will possess a strong marketing background and a track record of driving impactful on-time deliverables. We are looking for a candidate with strong communication skills, the ability to dive deep in problem solving, organization and project management skills, and the ability to operate independently and autonomously.
Key job responsibilities
Develop and execute comprehensive Onsite marketing campaigns that drive strong customer engagement and attributed orders.
Create annual strategy based on insights, best practices, and the biggest impact to the business.
Collaborate cross-functionally to ensure project milestones and goals are met, creating personalized and targeted Marketing programs to effectively exceed expectations.
Dive deep on campaign performance while continually evolving and optimizing strategies based on analyses.
Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders to ensure clarity on Marketing activities and results.
About the team
The Marketing team builds and operates Worldwide Grocery Store’s global marketing and brand strategy, inclusive of demand generation, visual design, analytics, product management, customer insights, and engineering to deliver growth in the business. We drive high quality traffic to our online business and oversee the end to end customer funnel from awareness through conversion and long term loyalty. Our guiding vision is to establish Amazon as the first-choice grocery store Worldwide and to drive adoption by net-new customer segments.
Basic Qualifications
5+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Preferred Qualifications
Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.