Planet 13
Digital Ad Specialist
Planet 13, Las Vegas, Nevada, us, 89105
As a top Las Vegas dispensary, Planet 13 strives to provide the best quality recreational cannabis, cannabis extracts, and infused products available at competitive prices and with compassion that can only come from those who are knowledgeable in the field.
SummaryWe are seeking a talented Digital Ad Specialist to join our team of marketing professionals. As a Digital Ad Specialist at Planet 13 you will be responsible for managing and optimizing campaigns across various digital platforms such as Paid Search, Email/SMS, Programmatic, and OOH. You will work closely with our marketing team to understand the objectives and develop effective strategies to drive traffic, increase conversions, and maximize ROI.
Essential Duties and Responsibilities
include the following. Other duties may be assigned.Coordinates the creation and production of sales, marketing, and packaging materials.Coordinates advertising schedules and placement.Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects.Compiles and produces sales and marketing reports.Tracks, collates, and maintains inventory of marketing materials.Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing.Assist with website and database updates.Create, manage, and optimize campaigns across multiple platforms.Conducting keyword research and optimizing ad copy to improve campaign performanceMonitoring and analyzing campaign data to identify areas for optimization and improvementImplementing conversion tracking and utilizing data to make data-driven decisionsCollaborating with the marketing team to align campaigns with overall marketing objectivesStaying up-to-date with industry trends and best practices in cannabis digital advertisingComply with all HR policies including confidentiality and non-disclosure.Assist with the implementation of company policies, standard operating procedures, and performance standards.Maintain a clean and organized work environment.Daily compliance with company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.This job has no supervisory responsibilities.CompetenciesTo perform the job successfully, an individual should demonstrate the following competencies:Continuous Learning
- Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.Job Knowledge
- Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.Use of Technology
- Demonstrates required skills; adapts to new technologies.Communications
- Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.Cooperation
- Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.Ethics
- Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.Adaptability
- Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.Attendance/Punctuality
- Is consistently at work and on time; arrives at meetings and appointments on time.Dependability
- Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.Initiative -
Volunteers readily; undertakes self-development activities; asks for and offers help when needed.Innovation
- Meets challenges with resourcefulness.Judgment
- Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.Planning/Organizing
- Uses time efficiently.Quality
- Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.Quantity
- Meets productivity standards; completes work in timely manner; strives to increase productivity.Safety and Security
- Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or ExperienceHigh school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.Language SkillsAbility to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.Mathematical SkillsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.Reasoning AbilityAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.Computer SkillsTo perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.
Experience with Adobe Illustrator and Adobe Photoshop is preferred.
Experience in WordPress and Web Design/Development is preferred.Certificates, Licenses, RegistrationsMust be 21 years of age or older.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.Disclaimer:
Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and/or affiliates to try and gain access to your personal information. This is a phishing scam. Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone's direct deposit information, and their banking login and password. Planet 13's Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees. These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations. If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement. Thank you.
SummaryWe are seeking a talented Digital Ad Specialist to join our team of marketing professionals. As a Digital Ad Specialist at Planet 13 you will be responsible for managing and optimizing campaigns across various digital platforms such as Paid Search, Email/SMS, Programmatic, and OOH. You will work closely with our marketing team to understand the objectives and develop effective strategies to drive traffic, increase conversions, and maximize ROI.
Essential Duties and Responsibilities
include the following. Other duties may be assigned.Coordinates the creation and production of sales, marketing, and packaging materials.Coordinates advertising schedules and placement.Maintains customer database and generates internal database information, such as lists and counts for direct marketing projects.Compiles and produces sales and marketing reports.Tracks, collates, and maintains inventory of marketing materials.Provide production and logistical support for core digital marketing functional areas, including content marketing, social media, tradeshow and events, inbound marketing, and partnership marketing.Assist with website and database updates.Create, manage, and optimize campaigns across multiple platforms.Conducting keyword research and optimizing ad copy to improve campaign performanceMonitoring and analyzing campaign data to identify areas for optimization and improvementImplementing conversion tracking and utilizing data to make data-driven decisionsCollaborating with the marketing team to align campaigns with overall marketing objectivesStaying up-to-date with industry trends and best practices in cannabis digital advertisingComply with all HR policies including confidentiality and non-disclosure.Assist with the implementation of company policies, standard operating procedures, and performance standards.Maintain a clean and organized work environment.Daily compliance with company policies including but not limited to; state/local regulation compliance, security protocols, access protocols, dress code, and work schedules.This job has no supervisory responsibilities.CompetenciesTo perform the job successfully, an individual should demonstrate the following competencies:Continuous Learning
- Seeks feedback to improve performance; pursues training and development opportunities; strives to continuously build knowledge and skills.Job Knowledge
- Competent in required job skills and knowledge; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.Use of Technology
- Demonstrates required skills; adapts to new technologies.Communications
- Expresses ideas and thoughts verbally; exhibits good listening and comprehension; selects and uses appropriate communication methods.Cooperation
- Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.Ethics
- Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.Adaptability
- Adapts to changes in the work environment; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.Attendance/Punctuality
- Is consistently at work and on time; arrives at meetings and appointments on time.Dependability
- Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long/additional hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.Initiative -
Volunteers readily; undertakes self-development activities; asks for and offers help when needed.Innovation
- Meets challenges with resourcefulness.Judgment
- Exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process.Planning/Organizing
- Uses time efficiently.Quality
- Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.Quantity
- Meets productivity standards; completes work in timely manner; strives to increase productivity.Safety and Security
- Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or ExperienceHigh school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.Language SkillsAbility to read and interpret documents such as safety rules and regulations, operating and maintenance instructions, and procedure manuals.Mathematical SkillsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.Reasoning AbilityAbility to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.Computer SkillsTo perform this job successfully, an individual should be proficient in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint, and industry-specific software.
Experience with Adobe Illustrator and Adobe Photoshop is preferred.
Experience in WordPress and Web Design/Development is preferred.Certificates, Licenses, RegistrationsMust be 21 years of age or older.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to stand, walk, sit, reach with hands and arms and stoop, kneel, crouch, or crawl. The employee is occasionally required to climb or balance and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.I am aware that this job position may involve exposure to cannabis, cannabis odors, and cannabis smoke, which is a Schedule I controlled substance under federal law.Disclaimer:
Responsibilities and tasks outlined in this document are not exhaustive and may change as determined by the needs of the company.All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, gender identity, disability status, or protected veteran status. The Company will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state, and local laws.
Planet 13 would like to make its customers aware that certain individuals might try and approach them, call them, email them, text them, or reach out to them via social media, presenting themselves as our employees and/or affiliates to try and gain access to your personal information. This is a phishing scam. Planet 13 will never call a potential employee or customer for any form of payment in return for training material, ask for anyone's direct deposit information, and their banking login and password. Planet 13's Board Members, and Executives do not work as recruiters and do not communicate with potential employees directly via any form of communication nor do they engage in the offering of positions to potential employees. These claims and offers are fraudulent and we advise everyone to use discretion when handling these situations. If you feel as though you have been a target of this type of scam, please reach out to your local law enforcement. Thank you.