The Haskell Company
Senior Marketing Specialist
The Haskell Company, Frisco, Texas, United States, 75034
Overview:
Are you ready to move your career forward, and start the BEST job of your life? Haskell is committed to providing you with the resources to help you grow and discover your potential. We promote an environment that encourages innovative ideas and allows you to develop the best how to get the job done.We are seeking a Senior Marketing Specialist to provide innovative and strategic marketing support for a diverse portfolio of nationally recognized clients in the Beer, Wine, and Spirits (BWS) industry.This role offers a unique opportunity to apply your creative expertise in a dynamic market. As a key player on our team, your leadership and creativity will be essential in developing effective communication strategies that resonate with the manufacturers of renowned bourbons, tequilas, vodkas, cabernets and beers. You will collaborate with a dedicated and enthusiastic group of Haskell professionals committed to delivering exceptional support to our current and prospective clients. If you are passionate about making an impact in a vibrant industry and working with a forward-thinking team, we invite you to apply for this exciting position.Your responsibilities will include:Design, edit and execute marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy for BWS.Communicate with market leaders, business development, marketing and other internal stakeholders to set priorities and plan strategies/campaigns that will help achieve sales objectives.Execute the planning and development of marketing campaigns and social media for the BWS market including:
Collect and analyze relevant market dataAssemble detailed data reports on specific market verticals and clients within the Beer, Wine & Spirits industryUtilize market data to create and disseminate targeted messaging across multiple platformsResearch and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI
Supervise and lead the development of content for the website.Lead specialty programs or assignments for the BWS market.Supervise multiple tasks/activities and proposal teams against the schedule for delivery and consistency.Collaborate with members of BWS proposal and presentation teams and make recommendations.Research, design and write various proposal and business development collateral focused on the BWS market (i.e., brochures, flyers, postcards, project profiles, advertisements).Lead public relations, advertising and other outside events (i.e. tradeshows) as required, which may require some travel.Supervise and author content for the internal group database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM).Execute the production and design of qualifications, proposals, presentations, award submittals and other marketing assignments:
Review RFP/RFQ and clients needsPlan/outline the criteria/responsibilitiesAssign responsibilities/monitor deadlinesProduce content which best meets clients criteriaWrite/edit contentLead kickoff and quality review meetingsLead presentation development and assist with interview coaching
Research, organize and prepare analytics/reports for the BWS market.Assist in training and supervision of marketing specialist(s) for growth and developmentEducation/Experience:Bachelors degree (marketing, communications, English, journalism, business administration or technical field)A minimum of 8 years of relevant experience, with experience in the Architecture/Engineering/Construction (AEC) industry preferred.To thrive in this role, you'll need:Ability to implement marketing and business development principlesAdvanced analytical, problem-solving and decision-making skillsProficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign)Ability to lead in a collaborative team environmentExperience with CRM databasesAbility to successfully lead project teams or assignmentsAdvanced understanding of graphic design and productionOrganizational and time management skills, multi-tasking and prioritizingExcellent written and verbal communication skills, with strong editing capabilitiesExtremely detail oriented and acute attention to accuracyAbility to work independentlyStrong analytical and decision-making skillsUnderstanding of marketing and business development principlesAt Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference.Ready to take your career to new heights? Apply now and become part of the Haskell family.Environmental Factors and/or Physical Requirements:While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations; and the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-50 pounds. Requires good hand-eye coordination, and arm, hand and finger dexterity, including the ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The associate frequently is required to sit, reach with hands and arms, talk, and hear.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessities. Essential and marginal job functions are subject to modification.Haskell is a Drug-Free Workplace.#LI-JP1#LI-MSR#LI-Onsite
Are you ready to move your career forward, and start the BEST job of your life? Haskell is committed to providing you with the resources to help you grow and discover your potential. We promote an environment that encourages innovative ideas and allows you to develop the best how to get the job done.We are seeking a Senior Marketing Specialist to provide innovative and strategic marketing support for a diverse portfolio of nationally recognized clients in the Beer, Wine, and Spirits (BWS) industry.This role offers a unique opportunity to apply your creative expertise in a dynamic market. As a key player on our team, your leadership and creativity will be essential in developing effective communication strategies that resonate with the manufacturers of renowned bourbons, tequilas, vodkas, cabernets and beers. You will collaborate with a dedicated and enthusiastic group of Haskell professionals committed to delivering exceptional support to our current and prospective clients. If you are passionate about making an impact in a vibrant industry and working with a forward-thinking team, we invite you to apply for this exciting position.Your responsibilities will include:Design, edit and execute marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy for BWS.Communicate with market leaders, business development, marketing and other internal stakeholders to set priorities and plan strategies/campaigns that will help achieve sales objectives.Execute the planning and development of marketing campaigns and social media for the BWS market including:
Collect and analyze relevant market dataAssemble detailed data reports on specific market verticals and clients within the Beer, Wine & Spirits industryUtilize market data to create and disseminate targeted messaging across multiple platformsResearch and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI
Supervise and lead the development of content for the website.Lead specialty programs or assignments for the BWS market.Supervise multiple tasks/activities and proposal teams against the schedule for delivery and consistency.Collaborate with members of BWS proposal and presentation teams and make recommendations.Research, design and write various proposal and business development collateral focused on the BWS market (i.e., brochures, flyers, postcards, project profiles, advertisements).Lead public relations, advertising and other outside events (i.e. tradeshows) as required, which may require some travel.Supervise and author content for the internal group database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM).Execute the production and design of qualifications, proposals, presentations, award submittals and other marketing assignments:
Review RFP/RFQ and clients needsPlan/outline the criteria/responsibilitiesAssign responsibilities/monitor deadlinesProduce content which best meets clients criteriaWrite/edit contentLead kickoff and quality review meetingsLead presentation development and assist with interview coaching
Research, organize and prepare analytics/reports for the BWS market.Assist in training and supervision of marketing specialist(s) for growth and developmentEducation/Experience:Bachelors degree (marketing, communications, English, journalism, business administration or technical field)A minimum of 8 years of relevant experience, with experience in the Architecture/Engineering/Construction (AEC) industry preferred.To thrive in this role, you'll need:Ability to implement marketing and business development principlesAdvanced analytical, problem-solving and decision-making skillsProficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign)Ability to lead in a collaborative team environmentExperience with CRM databasesAbility to successfully lead project teams or assignmentsAdvanced understanding of graphic design and productionOrganizational and time management skills, multi-tasking and prioritizingExcellent written and verbal communication skills, with strong editing capabilitiesExtremely detail oriented and acute attention to accuracyAbility to work independentlyStrong analytical and decision-making skillsUnderstanding of marketing and business development principlesAt Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference.Ready to take your career to new heights? Apply now and become part of the Haskell family.Environmental Factors and/or Physical Requirements:While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations; and the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-50 pounds. Requires good hand-eye coordination, and arm, hand and finger dexterity, including the ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The associate frequently is required to sit, reach with hands and arms, talk, and hear.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessities. Essential and marginal job functions are subject to modification.Haskell is a Drug-Free Workplace.#LI-JP1#LI-MSR#LI-Onsite