Digital Marketing Specialist

A Florida-based employer is seeking a Digital Marketing Specialist for a direct hire position. The company specializes in creating analytical products for water quality and color assessment. Serving customers in over 160 countries, offering a range of testing solutions, from user-friendly visual test kits to advanced spectrophotometers. The individual will be a part of the Marketing Department that promotes the company brand, products, and services by coordinating and producing all materials representing the business and delivering them to targeted audiences through various tools and channels. The Digital Marketing Specialist will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns, as well as managing the company's digital media properties on a day-to-day basis. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies. This role requires on-site work five days a week in Sarasota, FL, from 8 AM to 5 PM.Must Haves:Bachelor's degree in Journalism, English, Communications, Marketing, Graphic Design, or a related fieldAt least 2 years of experience in content creation, marketing, or a similar roleProficiency in email campaignsKnowledge of SEO/SEM and Google Analytics.