Response Labs Inc
Associate Media Director
Response Labs Inc, Baltimore, Maryland, United States, 21206
Response Labs is seeking an Associate Media Director to join our team at our Arlington, VA or Baltimore, MD office.
All potential candidates should read through the following details of this job with care before making an application.The Opportunity
As an Associate Media Director, you will be responsible for assembling full-funnel, cross-channel paid media campaigns. You will provide thought leadership recommendations, insightful results and key optimizations for campaign success. The Associate Media Director will ensure all campaign and strategic recommendations are matched with other disciplines and properly support broader business objectives.
Our Clients look to and trust us to bring solutions at all levels of their business. You must be able to balance multiple large, complex Clients with quick turn, fast-paced deliverables while operating in a small yet nimble team.
We’re looking for a team member with an entrepreneurial spirit who wants to be a contributing member of a growing organization. The ideal team member is curious, self-motivated, and a quick learner, able to produce in a fast-paced, collaborative environment where switching between multiple projects with a keen eye for detail is the norm.
You’ll be part of the Response Labs Media Team. You will work day-to-day with Production, Strategy and Data, Creative and other cross-functional Team Members to tackle each Client’s unique needs.
Responsibilities
Plans, executes and manages full-funnel, cross-channel media plans
Key Channels: paid search, paid social, programmatic (display, native display, online video, native video, streaming tv, streaming audio, digital out-of-home)
Provides support in trafficking campaigns across all digital channels
Provides support in managing budgets, resources and timelines for account initiatives
Promotes the Response Labs agency standard of executional excellence and innovative strategic direction
Aligns with client goals and serves as a strategic partner to exceed them
Monitors media landscape / industry trends and uses information to guide effective media strategies
Works with data team to provide insightful campaign reporting and analytics that help drive campaign improvements
Builds and maintains positive partnerships with media vendors
Required Skills & Experience
Experience: 8+ years of professional experience preferred, 5+ years of media agency experience preferred
Experience creating and selling media plans and ability to articulate strong foundation for plans and strategies
Software: Google Analytics, Google Ads, Facebook Ads
Reporting and analytics experience for digital paid media campaigns
Excellent written and verbal communication skills for internal and client facing presentations, documents and reports
Strong negotiator and advanced numeracy skills
Strong problem-solving skills, dependable, detail-oriented
Strong time management skills
Eagerness to learn and grow with a fast-paced company
Nice to Haves
Experience with The Trade Desk
Experience managing direct reports or a cross-functional team.
Great Benefits
CareFirst BlueCross Blue Shield health with dental/vision insurance with employer contribution
AFLAC short-term disability available
401k plan with matching
Annual performance bonus
Quarterly performance award drawings
Paid vacation and sick time
Paid federal holidays
Professional training and certification tracks
Flex time from day-one and work-from-home options
Regular company events and volunteer outings
Fun, relaxed work environment and culture
About us
Response Labs is a small but mighty team of curious, innovative digital marketing professionals. We’re certifiable nerds for data and analytics with expertise in customer relationship management (CRM) and loyalty marketing. We love helping brands create meaningful connections with their customers. Our purpose is to Make Every Message Matter.
Our agency offers opportunities for career advancement, has been ranked among the Inc. 5000 List of Fastest-Growing Private Companies in America two years in a row, and is a 2023 Inc. Magazine Best Workplace winner.
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All potential candidates should read through the following details of this job with care before making an application.The Opportunity
As an Associate Media Director, you will be responsible for assembling full-funnel, cross-channel paid media campaigns. You will provide thought leadership recommendations, insightful results and key optimizations for campaign success. The Associate Media Director will ensure all campaign and strategic recommendations are matched with other disciplines and properly support broader business objectives.
Our Clients look to and trust us to bring solutions at all levels of their business. You must be able to balance multiple large, complex Clients with quick turn, fast-paced deliverables while operating in a small yet nimble team.
We’re looking for a team member with an entrepreneurial spirit who wants to be a contributing member of a growing organization. The ideal team member is curious, self-motivated, and a quick learner, able to produce in a fast-paced, collaborative environment where switching between multiple projects with a keen eye for detail is the norm.
You’ll be part of the Response Labs Media Team. You will work day-to-day with Production, Strategy and Data, Creative and other cross-functional Team Members to tackle each Client’s unique needs.
Responsibilities
Plans, executes and manages full-funnel, cross-channel media plans
Key Channels: paid search, paid social, programmatic (display, native display, online video, native video, streaming tv, streaming audio, digital out-of-home)
Provides support in trafficking campaigns across all digital channels
Provides support in managing budgets, resources and timelines for account initiatives
Promotes the Response Labs agency standard of executional excellence and innovative strategic direction
Aligns with client goals and serves as a strategic partner to exceed them
Monitors media landscape / industry trends and uses information to guide effective media strategies
Works with data team to provide insightful campaign reporting and analytics that help drive campaign improvements
Builds and maintains positive partnerships with media vendors
Required Skills & Experience
Experience: 8+ years of professional experience preferred, 5+ years of media agency experience preferred
Experience creating and selling media plans and ability to articulate strong foundation for plans and strategies
Software: Google Analytics, Google Ads, Facebook Ads
Reporting and analytics experience for digital paid media campaigns
Excellent written and verbal communication skills for internal and client facing presentations, documents and reports
Strong negotiator and advanced numeracy skills
Strong problem-solving skills, dependable, detail-oriented
Strong time management skills
Eagerness to learn and grow with a fast-paced company
Nice to Haves
Experience with The Trade Desk
Experience managing direct reports or a cross-functional team.
Great Benefits
CareFirst BlueCross Blue Shield health with dental/vision insurance with employer contribution
AFLAC short-term disability available
401k plan with matching
Annual performance bonus
Quarterly performance award drawings
Paid vacation and sick time
Paid federal holidays
Professional training and certification tracks
Flex time from day-one and work-from-home options
Regular company events and volunteer outings
Fun, relaxed work environment and culture
About us
Response Labs is a small but mighty team of curious, innovative digital marketing professionals. We’re certifiable nerds for data and analytics with expertise in customer relationship management (CRM) and loyalty marketing. We love helping brands create meaningful connections with their customers. Our purpose is to Make Every Message Matter.
Our agency offers opportunities for career advancement, has been ranked among the Inc. 5000 List of Fastest-Growing Private Companies in America two years in a row, and is a 2023 Inc. Magazine Best Workplace winner.
#J-18808-Ljbffr