Sports Marketing Associate Manager

OverviewWe are seeking a dynamic and ambitious individual to join the Pepsi Sports & Entertainment team as an Associate Sports Marketing Manager, focusing on basketball initiatives for Gatorade, the global leader in sports fuel. In this role, you will spearhead strategic marketing efforts within the basketball community, with a dedicated emphasis on the WNBA and G League. The ideal candidate is deeply passionate about sports marketing, well-versed in the basketball landscape, and excels in building strong relationships.Gatorade has long been at the forefront of fueling athletes, setting the benchmark for excellence in sports nutrition. As an Associate Sports Marketing Manager, you will be integral to driving Gatorade's commitment to women's sports, particularly within the WNBA. Your innovative strategies and keen insights will help shape compelling campaigns that elevate our brand and champion the growth of women's sports on a global scale.Your Impact: As a key player on our team, you will not only contribute to the success of Gatorade's basketball marketing but also play a pivotal role in advancing women's sports, with a heightened focus on the WNBA partnership across the entire PepsiCo Beverage portfolio. Your innovative ideas and strategic mindset will shape campaigns that not only elevate our brand but also contribute to the growth and recognition of women's sports globally.ResponsibilitiesStrategy Development:* Work closely with the Pepsi Sports & Entertainment Marketing team to develop comprehensive marketing strategies specifically tailored to the basketball market.* Identify key trends, opportunities, and challenges within the basketball industry to inform marketing plans.Partnerships and Collaborations:* Management of day-to-day relationships with select WNBA and G League properties, including athlete partners, league partners (WNBA, G League), and individual teams.* Build and maintain strong relationships with key stakeholders, including basketball teams, leagues, players, and influencers.* Negotiate and execute partnership agreements to enhance Gatorade's presence within the basketball community.Event Management:* Serve as the cross-functional liaison with internal teams to execute at marquee events (WNBA All-Star, Draft, G Leauge Showcase etc.) to ensure seamless execution of events.Campaign Execution:* Implement marketing campaigns across various channels, including digital, social media, and traditional marketing, to maximize brand visibility.* Oversight of all production shoots leveraging any WNBA or G League athletes or league marks.* Monitor and analyze campaign performance, making data-driven decisions to optimize future initiatives.Budget Management/Reporting:* Assist in the development and management of the sports marketing budget for basketball initiatives.* Ensure cost-effective utilization of resources while delivering impactful results.* Plan, attend, and recap key events/programs/partnerships to ensure they met objectives, were executed on-brand, and reached the core target.Compensation & Benefits:* The expected compensation range for this position is between $85,200 - $142,650.* Location, confirmed job-related skills and experience will be considered in setting actual starting salary.* Bonus based on performance and eligibility; target payout is 10% of annual salary paid out annually.* Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.* In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.Qualifications* Bachelors degree in Marketing, Business, or a related field.* 5+ years of experience in sports marketing, with a focus on basketball.* Strong understanding of the basketball industry, including key players, teams, and trends.* Proven ability to build and maintain relationships with key stakeholders.* Analytical mindset with the ability to interpret data and make informed decisions.* Self-Motivated - take initiative & ownership while continuously looking for ways to improve.* Organized - Excellent organizational skills with strong attention to detail. Proven ability to effectively manage multiple projects in a fast-paced, dynamic environment.* Strong Communicator - communicate verbally and in writing with team members horizontally and vertically; able to share ideas, problems, and solutions and receive feedback.* Experience with high-level negotiations, athlete management, and campaign production is strongly preferred.* An understanding of the full Microsoft suite, especially PowerPoint and Excel, is necessary.* Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs.EEO StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender IdentityIf you'd like more information about your EEO rights as an applicant under the law, please download the availableEEO is the Law&EEO is the Law Supplementdocuments. ViewPepsiCo EEO Policy.

Minimum Salary: 85,200 Maximum Salary: 142,650 Salary Unit: Yearly