Product Marketing Manager - Ads Monetization

Amagi is a cloud-native SaaS platform that lets every content owner deliver their content to consumers anytime, anywhere, to any device. Amagi helps bring entertainment to hundreds of millions of consumers leading the transformation in media consumption. We believe in a connected ecosystem bringing content owners, distribution platforms, consumers and advertisers together to create great experiences.Amagi grew by 136% last year and is on its way to double itself again this year. The market leader in FAST (Free Ad-supported Streaming TV), it delivers more than 500 media brands to 1500+ end points and is growing exponentially.Job ResponsibilitiesCreate and execute go-to-market strategies and plans for new launches.Lead commercial execution across product, marketing, sales, and support teams.On an ongoing basis, refine product positioning and messaging that resonates with the target audience and differentiates the product from competitors.Work closely with the sales team to understand needs and challenges and develop relevant marketing collateral, including product overviews, sales presentations, website content, and case studies.Leverage proprietary and third-party research to analyze and document insights surrounding customer needs and relevant trends. Ensure these are socialized and leveraged throughout the product lifecycle including feature development, messaging, and training.Partner closely with the marketing team to launch campaigns that generate demand and drive product adoption.Continuously monitor and analyze the competitive landscape to identify strengths, weaknesses, and opportunities for the product. Create and maintain battle cards and other competitive materials.Help define and track key performance indicators (KPIs) to monitor and optimize product adoption and revenue growth.RequirementsUndergraduate degree in marketing, business, or a related field.3-5 years of product marketing, product, or marketing experience in B2B technology.Strong written and verbal communication skills with experience creating content across the product lifecycle. Ability to share a relevant portfolio of product communication and thought leadership materials is preferred.Proven track record of collaborating with a seasoned global sales team.Experience driving new product launches and adoption in a B2B technology environment.Proven media industry knowledge in one or more of the following areas is a big plus: Linear Broadcast TV, Live Production and Management, Streaming TV, CTV Advertising Technology.BenefitsWe offer a competitive compensation package that includes an annual base salary and performance pay, as well as a comprehensive total rewards package.Health/Medical, Dental, and Vision coverage401(k) Retirement with matching program up to 4%.Paid Time Off - 4 weeks of vacation in addition to 12 Holidays and Personal Leave time.Paid Parental Leave for both primary and secondary caregivers.Paid "Pawternity" Leave for primary caregivers when a new pet has joined the family or fallen ill.Flexible Spending Accounts (FSA)Life, AD&D, and Disability InsuranceEmployee Assistance Program (EAP)Sabbatical option after five years of service - up to 3 monthsAmagi is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amagi will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.