Marketing and PR Specialist

Responsible for driving positive brand visibility and building a tactical public relations strategy. Specific job responsibilities include: 1. Communication and Liaison: Work closely with the international parent company to ensure all communications are aligned with the company's brand. Design and develop bilingual guidelines for international vendors. Develop and expand relationships with key stakeholders including the field sales team, technical services veterinarians, key-opinion leaders, distribution partners, and key customers as designated. Consult with internal team to develop customized strategies and tactical solutions that incorporate the clients' product portfolio needs, market objectives, brand vision and goals. 2. Market Analysis: Support the implementation of marketing initiatives, develop analytics and metrics to track the effectiveness of communications. Gather data on competitors and analyze prices, sales, marketing methods and distribution. Conduct market opinion research to test products and/or determine potential for product success, and communicate results to management. Forecast market demand, track sales trends and optimize inventory levels. 3. Creative Development: Work with graphic design vendors to conceive and develop marketing materials that effectively communicate the brand/portfolio value and drive growth. Conduct interviews with veterinarians and tech experts to gather insights for publishing tech briefs. Maintain favorable public perceptions of companys accomplishments. Assist with the successful launch of new products and indications, plan and implement the companys involvement in trade shows and veterinary conferences. 4. Relationship Management: Act as a brand ambassador to build strategic partnerships with agencies, consultants, and any media inquiries that influence product sales. Identify opportunities to leverage market service offerings with new and existing clients. Applicants must meet the following requirements: Familiar with qualitative and quantitative marketing models and research methods. Proficient in digital marketing platforms and tools, such as Google Analytics, Facebook Ads Manager, HubSpot, and Hootsuite. Able to create high-quality graphics and visual content for marketing materials using graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or Arc Time Pro. Strong interviewing skills and experience conducting interviews with subject matter experts. Solid communication skills to coordinate projects within the organization and with third party partners from diverse cultural backgrounds. Some travel required.