Dotdash Meredith
Director, Trade Marketing & Events
Dotdash Meredith, Liberty, New York, United States, 12754
Job Title
Director, Trade Marketing & Events
Job Description
Dotdash Meredith, the largest digital and print publisher, is seeking a Director of Trade Marketing & Events to join the Advertising & Partnerships business and drive growth in the market.
Across its 42 brands, Dotdash Meredith creates the best content and experiences for nearly 200 million people a month. This new role will focus on developing relationships within the advertising community and creating the best experiences for Dotdash Meredith's advertising and partnership clients.
This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team:
The Advertising & Partnerships Marketing Organization focuses on defining and articulating Dotdash Meredith's value in the market, increasing awareness and use of Dotdash Meredith's broad portfolio (including brands: People, Food & Wine, Travel & Leisure, and technology: D/Cipher), and developing marketing strategies and programs to drive growth of Dotdash Meredith. Reporting into the Chief Marketing Officer, the Director of Trade Marketing & Events will have an exciting opportunity to build high impact relationships and programs.
About The Positions Contributions:
20% - Own and manage relationships with key advertising industry associations to drive awareness of and growth for Dotdash Meredith
20% - Develop and execute on a proactive Advertising & Partnerships events plan, focused around industry tentpoles (CES, Cannes, Advertising week, etc), Dotdash Meredith brand moments, and client engagement opportunities
20% - Craft and deliver premium programs to educate and enhance relationships with stakeholders (from buyers to leadership) across the Agency community
20% - Collaborate with sales leadership to build an annual VIP Program to engage and drive growth among key accounts
20% - Partner with the Events and Communications Team to manage and execute on key go-to-market moments and experiences for advertisers throughout the year
The Role's Minimum Qualifications and Job Requirements
Education:
Earned degree in marketing, business or related fields preferred, or equivalent experience.
Experience:
6+ years of experience in marketing and events, including developing programs and activations, defining success metrics, sharing out results, and using your findings to inform future planning.
Familiarity with the Media & Advertising landscape, trade associations, and annual tentpole events.
Experience working directly with sales teams and clients to create premium client experiences that foster relationships and drive business growth.
Experience managing a budget and external vendors as needed.
Specific Knowledge, Skills, Certifications and Abilities:
Strong project management and production skills. You like managing multiple work streams and have fantastic attention to detail.
Clear and proactive communication style tailored to your audience, from clients to executives and written to verbal applications.
Proficient with marketing and event management tools and systems, and/or comfortable learning new ones.
% Travel Required (Approximate): Up to 25%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $125,000.00 - $150,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
Minimum Salary: 125000.00 Maximum Salary: 150000.00 Salary Unit: Yearly
Director, Trade Marketing & Events
Job Description
Dotdash Meredith, the largest digital and print publisher, is seeking a Director of Trade Marketing & Events to join the Advertising & Partnerships business and drive growth in the market.
Across its 42 brands, Dotdash Meredith creates the best content and experiences for nearly 200 million people a month. This new role will focus on developing relationships within the advertising community and creating the best experiences for Dotdash Meredith's advertising and partnership clients.
This position is based in New York and is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team:
The Advertising & Partnerships Marketing Organization focuses on defining and articulating Dotdash Meredith's value in the market, increasing awareness and use of Dotdash Meredith's broad portfolio (including brands: People, Food & Wine, Travel & Leisure, and technology: D/Cipher), and developing marketing strategies and programs to drive growth of Dotdash Meredith. Reporting into the Chief Marketing Officer, the Director of Trade Marketing & Events will have an exciting opportunity to build high impact relationships and programs.
About The Positions Contributions:
20% - Own and manage relationships with key advertising industry associations to drive awareness of and growth for Dotdash Meredith
20% - Develop and execute on a proactive Advertising & Partnerships events plan, focused around industry tentpoles (CES, Cannes, Advertising week, etc), Dotdash Meredith brand moments, and client engagement opportunities
20% - Craft and deliver premium programs to educate and enhance relationships with stakeholders (from buyers to leadership) across the Agency community
20% - Collaborate with sales leadership to build an annual VIP Program to engage and drive growth among key accounts
20% - Partner with the Events and Communications Team to manage and execute on key go-to-market moments and experiences for advertisers throughout the year
The Role's Minimum Qualifications and Job Requirements
Education:
Earned degree in marketing, business or related fields preferred, or equivalent experience.
Experience:
6+ years of experience in marketing and events, including developing programs and activations, defining success metrics, sharing out results, and using your findings to inform future planning.
Familiarity with the Media & Advertising landscape, trade associations, and annual tentpole events.
Experience working directly with sales teams and clients to create premium client experiences that foster relationships and drive business growth.
Experience managing a budget and external vendors as needed.
Specific Knowledge, Skills, Certifications and Abilities:
Strong project management and production skills. You like managing multiple work streams and have fantastic attention to detail.
Clear and proactive communication style tailored to your audience, from clients to executives and written to verbal applications.
Proficient with marketing and event management tools and systems, and/or comfortable learning new ones.
% Travel Required (Approximate): Up to 25%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $125,000.00 - $150,000.00
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition,Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#
Minimum Salary: 125000.00 Maximum Salary: 150000.00 Salary Unit: Yearly