Vice President, Marketing & Strategic Communications

Vice President, Marketing & Strategic CommunicationsAbout the CompanyDistinguished community collegeIndustryHigher EducationTypeEducational InstitutionFounded1959Employees1001-5000CategoriesEducationAffordable CollegeBroward CollegeCollege SavingsColleges & UniversitiesColleges in Broward CountyQuality EducationSpecialtieshigher educationworkforce trainingcontinuing educationonline degrees & certificatesassociate's degreesbachelor's degreesand industry certificationAbout the RoleThe Company is seeking a Vice President of Marketing and Strategic Communications to lead the development and implementation of effective marketing and public relations strategies. The successful candidate will be a key player in enhancing the institution's brand and in student recruitment, enrollment, and retention. This leadership role demands a deep understanding of the student journey and the ability to craft and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the company's mission. The role also involves strategic planning, market analysis, and the management of outcome measurements for various initiatives. The ideal candidate will have a Master's degree in a related field, a minimum of 10 years' experience, with at least five years in a management position, and a proven track record of success in a similar role. Key responsibilities for the Vice President of Marketing and Strategic Communications include strategic planning and implementation, market analysis, and the design, management, and reporting of outcome measurements for marketing and public relations initiatives. The role also requires the ability to provide strategic direction for college-wide marketing and communications, including branding, creative services, and integrated campaigns. The candidate should be a competent leader with a strong ethical standard, committed to the values and mission of the company. Team leadership and development are also essential, as the role involves leading, coaching, and developing a professional team, as well as collaborating with other departments and external stakeholders to ensure a unified approach to marketing and public relations.Hiring Manager TitleCollege PresidentTravel PercentLess than 10%FunctionsMarketing