Merlin International
Product Marketing Manager
Merlin International, Mc Lean, Virginia, us, 22107
COMPANY OVERVIEW:Merlin provides and invests in best-in-class and next-generation cybersecurity solutions, offering a broad portfolio of solutions that secure government and commercial enterprises from endpoints to networks, governance to risk management, and infrastructure to information. We encourage team members to be creative, collaborative, and nimble as we pursue innovative paths to delivering the cutting-edge cybersecurity solutions our customers need.
SUMMARY:Merlin is seeking a dynamic and experienced Product Marketing Manager with a deep understanding of the cybersecurity landscape within the US Public Sector. The successful candidate will be responsible for developing and executing go-to-market strategies that drive product integration and adoption, enhance market positioning, and generate demand for our partners cybersecurity solutions. This role requires a strategic thinker with a passion for technology and the ability to translate complex technical concepts into compelling messaging for various audiences.
MAJOR DUTIES AND RESPONSIBILITIES:Go-to-Market Strategy:
Develop and execute comprehensive go-to-market strategies for cybersecurity products and integrations.Work closely with technical resources to understand the product roadmap and ensure alignment with marketing strategies.Identify key market segments and develop targeted campaigns to drive awareness and adoption.Product Positioning & Messaging:
Create clear, compelling, and differentiated messaging that communicates the value of our offerings and partners cybersecurity products to various US Public Sector audiences, including technical buyers, decision-makers, and end-users.Develop product positioning statements, value propositions, and key messaging frameworks.Collaborate with the content and creative teams to produce high-quality marketing materials, including datasheets, whitepapers, case studies, and presentations.Market Research & Competitive Analysis:
Conduct market research to identify trends, customer needs, and competitive landscape.Analyze competitors' products, pricing, and positioning to inform marketing strategies.Provide actionable insights to the product management and sales teams to guide product development and sales efforts.Sales Enablement:
Develop and deliver training materials, sales tools, and presentations to equip the sales team with the knowledge and resources they need to effectively sell cybersecurity products.Collaborate with sales to create and refine sales playbooks, objection handling guides, and customer-facing collateral.Support the sales team during customer engagements, including participating in customer calls and meetings as needed.Demand Generation & Campaign Management:
Collaborate with the marketing and partneer team to create and execute integrated marketing campaigns that drive leads and accelerate the sales pipeline.Develop content for webinars, email campaigns, digital advertising, and social media to promote cybersecurity products.Track and analyze campaign performance, making data-driven decisions to optimize results.QUALIFICATIONS:
Bachelor's degree in marketing, communications or computer scienceMinimum of 5 years' marketing experience with at least 1-2 years B2GRelevant industry experience is a significant plusSUCCESS ATTRIBUTES:
Commitment to personal and professional integrity and respect for othersRoll-up your sleeves attitude and low-ego approachCommitment to teamwork and professional relationship developmentPassion for lifelong learning, growth, and developmentFlexible and nimble; comfortable with ambiguity and rapid changeStrong communication and functional project management skillsAbility and desire to innovate, try new things, and creatively explore novel solutions to business challengesProfessional and respectful approach to the diversity of thought, action, identity, and attributesBENEFITS AND PERKS:At Merlin, we want to empower and inspire employees to be and do their best. Workdays are dynamic, collegial, and fun. Our office features multiple places to work unconstrained by typical office barriers. Our wellness package provides access to an on-site gym and includes medical, dental, and vision insurance along with options for FSA and EAP. We offer 401(k) with employer match, unlimited PTO, and a culture respectful of the reality that not everything in one's personal life is guaranteed to happen only after hours.
Merlin International, Inc. does not discriminate based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, veteran status, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.
SUMMARY:Merlin is seeking a dynamic and experienced Product Marketing Manager with a deep understanding of the cybersecurity landscape within the US Public Sector. The successful candidate will be responsible for developing and executing go-to-market strategies that drive product integration and adoption, enhance market positioning, and generate demand for our partners cybersecurity solutions. This role requires a strategic thinker with a passion for technology and the ability to translate complex technical concepts into compelling messaging for various audiences.
MAJOR DUTIES AND RESPONSIBILITIES:Go-to-Market Strategy:
Develop and execute comprehensive go-to-market strategies for cybersecurity products and integrations.Work closely with technical resources to understand the product roadmap and ensure alignment with marketing strategies.Identify key market segments and develop targeted campaigns to drive awareness and adoption.Product Positioning & Messaging:
Create clear, compelling, and differentiated messaging that communicates the value of our offerings and partners cybersecurity products to various US Public Sector audiences, including technical buyers, decision-makers, and end-users.Develop product positioning statements, value propositions, and key messaging frameworks.Collaborate with the content and creative teams to produce high-quality marketing materials, including datasheets, whitepapers, case studies, and presentations.Market Research & Competitive Analysis:
Conduct market research to identify trends, customer needs, and competitive landscape.Analyze competitors' products, pricing, and positioning to inform marketing strategies.Provide actionable insights to the product management and sales teams to guide product development and sales efforts.Sales Enablement:
Develop and deliver training materials, sales tools, and presentations to equip the sales team with the knowledge and resources they need to effectively sell cybersecurity products.Collaborate with sales to create and refine sales playbooks, objection handling guides, and customer-facing collateral.Support the sales team during customer engagements, including participating in customer calls and meetings as needed.Demand Generation & Campaign Management:
Collaborate with the marketing and partneer team to create and execute integrated marketing campaigns that drive leads and accelerate the sales pipeline.Develop content for webinars, email campaigns, digital advertising, and social media to promote cybersecurity products.Track and analyze campaign performance, making data-driven decisions to optimize results.QUALIFICATIONS:
Bachelor's degree in marketing, communications or computer scienceMinimum of 5 years' marketing experience with at least 1-2 years B2GRelevant industry experience is a significant plusSUCCESS ATTRIBUTES:
Commitment to personal and professional integrity and respect for othersRoll-up your sleeves attitude and low-ego approachCommitment to teamwork and professional relationship developmentPassion for lifelong learning, growth, and developmentFlexible and nimble; comfortable with ambiguity and rapid changeStrong communication and functional project management skillsAbility and desire to innovate, try new things, and creatively explore novel solutions to business challengesProfessional and respectful approach to the diversity of thought, action, identity, and attributesBENEFITS AND PERKS:At Merlin, we want to empower and inspire employees to be and do their best. Workdays are dynamic, collegial, and fun. Our office features multiple places to work unconstrained by typical office barriers. Our wellness package provides access to an on-site gym and includes medical, dental, and vision insurance along with options for FSA and EAP. We offer 401(k) with employer match, unlimited PTO, and a culture respectful of the reality that not everything in one's personal life is guaranteed to happen only after hours.
Merlin International, Inc. does not discriminate based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, genetic information, disability, veteran status, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.