Fullsteam Operations LLC
VP of Marketing, Transportation
Fullsteam Operations LLC, Tate, Georgia, United States, 30177
It's fun to work in a company where people truly BELIEVE in what they're doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Founded in 2004, Limo Anywhere, part of the Fullsteam organization, is the preeminent software solution in ground transportation. In over 20 years, with the help of the best set of customers, employees, and partners we could have asked for, Limo Anywhere has grown to serve nearly 5,500 customers across the globe. We are searching for a
Vice President, Ground Transportation Marketing to join our team.
Primary Responsibilities:
Campaign calendar management (rolling 30-60-90 day plan)
Nurture stream campaigns for prospects (eventually automated through Marketing Cloud)
Nurture stream campaigns informed by win/rates and observed areas of interest
Winback campaigns for lost customers (eventually automated through Marketing Cloud): Winback campaigns informed by loss reasons captured by CSAT and/or other inputs
Ongoing content creation/marketing: e.g. Video teasers, graphics, and screenshot asset library used for promotions through LinkedIn, FB, LA web site, e-mail, blogs, etc.
Supporting sales material: e.g. PowerPoints, pdf leave behinds, call scripts, etc.
Event management and sponsorships: local chapters, national organizations
Funnel and conversion analytics/KPI's: Monthly reports on funnel efficacy and Bi-weekly reports on campaign efficacy
White papers/case studies: Persona driven (e.g. business types), published on web sites and used for inbound marketing
Ongoing limonanywhere.com site management/improvements
Social media marketing and paid search / management of social media accounts
Youtube training tutorials/refresh/expansion (in partnership with Product Marketing)
Ongoing advancements/improvements in SEO and back linking
Monthly capture and syndication of new customer testimonials
Webinar planning (in coordination with sales and product marketing)
E-newsletters (monthly)
Partner marketing (e.g. cross-promotional opportunities)
Coordinating with FS BU to design and rollout new digital marketing services offering for customers
Minimum Qualifications:
A seasoned marketing leader with over 15 years of experience in the technology sector, including a minimum of 10 years in senior marketing roles within software companies. Demonstrated expertise in developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention in highly competitive markets.
Skills & Competencies:
Strategic Leadership:
Proven ability to design and implement integrated marketing strategies that align with business objectives, leading to significant revenue growth and market expansion.
Team Leadership:
Experience building and leading high-performance marketing teams, fostering a culture of innovation, collaboration, and accountability.
Brand Management:
Extensive experience in establishing and scaling brand presence, including rebranding initiatives, product positioning, and value proposition development.
Digital Marketing Expertise:
In-depth knowledge of digital marketing channels, including SEO/SEM, content marketing, social media, and marketing automation. Proficient in leveraging data analytics and performance metrics to optimize campaigns and drive ROI.
Product Marketing:
Strong background in product marketing, including go-to-market strategies, product launches, competitive analysis, and lifecycle management. Adept at translating complex technical concepts into compelling value propositions.
Demand Generation:
Proven track record of developing and executing multi-channel demand generation campaigns that consistently exceed lead generation and conversion goals.
Customer Engagement:
Experience in creating customer-centric marketing programs that enhance customer loyalty, satisfaction, and advocacy. Skilled in utilizing customer insights and feedback to refine marketing strategies.
Sales Alignment:
Successful history of partnering with sales teams to create cohesive sales and marketing strategies, including account-based marketing (ABM) and sales enablement programs that drive pipeline growth and close rates.
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
Founded in 2004, Limo Anywhere, part of the Fullsteam organization, is the preeminent software solution in ground transportation. In over 20 years, with the help of the best set of customers, employees, and partners we could have asked for, Limo Anywhere has grown to serve nearly 5,500 customers across the globe. We are searching for a
Vice President, Ground Transportation Marketing to join our team.
Primary Responsibilities:
Campaign calendar management (rolling 30-60-90 day plan)
Nurture stream campaigns for prospects (eventually automated through Marketing Cloud)
Nurture stream campaigns informed by win/rates and observed areas of interest
Winback campaigns for lost customers (eventually automated through Marketing Cloud): Winback campaigns informed by loss reasons captured by CSAT and/or other inputs
Ongoing content creation/marketing: e.g. Video teasers, graphics, and screenshot asset library used for promotions through LinkedIn, FB, LA web site, e-mail, blogs, etc.
Supporting sales material: e.g. PowerPoints, pdf leave behinds, call scripts, etc.
Event management and sponsorships: local chapters, national organizations
Funnel and conversion analytics/KPI's: Monthly reports on funnel efficacy and Bi-weekly reports on campaign efficacy
White papers/case studies: Persona driven (e.g. business types), published on web sites and used for inbound marketing
Ongoing limonanywhere.com site management/improvements
Social media marketing and paid search / management of social media accounts
Youtube training tutorials/refresh/expansion (in partnership with Product Marketing)
Ongoing advancements/improvements in SEO and back linking
Monthly capture and syndication of new customer testimonials
Webinar planning (in coordination with sales and product marketing)
E-newsletters (monthly)
Partner marketing (e.g. cross-promotional opportunities)
Coordinating with FS BU to design and rollout new digital marketing services offering for customers
Minimum Qualifications:
A seasoned marketing leader with over 15 years of experience in the technology sector, including a minimum of 10 years in senior marketing roles within software companies. Demonstrated expertise in developing and executing comprehensive marketing strategies that drive brand awareness, lead generation, and customer retention in highly competitive markets.
Skills & Competencies:
Strategic Leadership:
Proven ability to design and implement integrated marketing strategies that align with business objectives, leading to significant revenue growth and market expansion.
Team Leadership:
Experience building and leading high-performance marketing teams, fostering a culture of innovation, collaboration, and accountability.
Brand Management:
Extensive experience in establishing and scaling brand presence, including rebranding initiatives, product positioning, and value proposition development.
Digital Marketing Expertise:
In-depth knowledge of digital marketing channels, including SEO/SEM, content marketing, social media, and marketing automation. Proficient in leveraging data analytics and performance metrics to optimize campaigns and drive ROI.
Product Marketing:
Strong background in product marketing, including go-to-market strategies, product launches, competitive analysis, and lifecycle management. Adept at translating complex technical concepts into compelling value propositions.
Demand Generation:
Proven track record of developing and executing multi-channel demand generation campaigns that consistently exceed lead generation and conversion goals.
Customer Engagement:
Experience in creating customer-centric marketing programs that enhance customer loyalty, satisfaction, and advocacy. Skilled in utilizing customer insights and feedback to refine marketing strategies.
Sales Alignment:
Successful history of partnering with sales teams to create cohesive sales and marketing strategies, including account-based marketing (ABM) and sales enablement programs that drive pipeline growth and close rates.
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.