Further
Head of Performance Marketing
Further, Atlanta, Georgia, United States, 30383
WE'RE HIRING! If you love data and are looking for unlimited growth opportunities, we want to talk with you about joining Further.
Further is a data, cloud, and AI company whose focus is helping companies turn raw data into the right decisions. We have an award winning culture of extraordinary people. Our purpose is to enable people to thrive so that businesses can thrive. We believe that the work you do should matter - it should be meaningful to you professionally and personally, and it should have a positive impact on both you and our clients. If this sounds exciting to you, let's chat!
HEAD OF PERFORMANCE MARKETING
What experience should you have:
12+ years experience in digital marketing, with at least 5 years in a leadership role within a professional services organization.Proven track record in managing and optimizing performance marketing campaigns across various digital channels (e.g., PPC, SEO, eMail, social media, Programmatic advertising).Strong analytical skills and experience with marketing analytics tools such as Google Analytics, SEMrush, and other relevant platforms.Media buying platform experience - ideally Google Marketing Suite - DV360, SA360, CM360.Excellent understanding of digital marketing concepts, best practices, and the latest trends.Demonstrated ability to lead and manage a team, with strong interpersonal and communication skills.What you'll be doing in this role:
Lead and oversee the Performance Marketing team, ensuring the successful planning, execution, and optimization of digital marketing campaigns.Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our clients.Deliver operational excellence through managing and effectively balancing business demand, forecasts, hiring, and skill alignment.Manage and effectively balance demand / forecasts / hiring around staffing, retention, engagement, and skill alignmentStay up-to-date with industry trends and emerging technologies, leveraging them to keep our services innovative and effective.Establish clear service and solution offerings.Collaborate with other departments (e.g. Sales, Client Services) to scope work, pitch, and close deals with clients.Engage and promote company in external communities through writing, speaking, conference attendance and networking.Foster a culture of continuous learning and professional growth that leads to high engagement and retention.What you'll need to accomplish in your first year:
Retain, grow, and hire the right talent to build a high-performing team.Identify the right skills and experience to deploy delivery teams that will achieve outcomes that delight our clients.Establish clear service and solution offerings that close deals with clients.
Our total rewards program is designed for your protection, peace of mind, and overall well-being. In addition to our outstanding basics, we offer a net-zero cost medical option, company contributions to your HSA, fertility support, fully-paid parental leave, a monthly stipend for your lifestyle spending account, and much more.
Apply today or check out all our opportunities!
Further is a data, cloud, and AI company whose focus is helping companies turn raw data into the right decisions. We have an award winning culture of extraordinary people. Our purpose is to enable people to thrive so that businesses can thrive. We believe that the work you do should matter - it should be meaningful to you professionally and personally, and it should have a positive impact on both you and our clients. If this sounds exciting to you, let's chat!
HEAD OF PERFORMANCE MARKETING
What experience should you have:
12+ years experience in digital marketing, with at least 5 years in a leadership role within a professional services organization.Proven track record in managing and optimizing performance marketing campaigns across various digital channels (e.g., PPC, SEO, eMail, social media, Programmatic advertising).Strong analytical skills and experience with marketing analytics tools such as Google Analytics, SEMrush, and other relevant platforms.Media buying platform experience - ideally Google Marketing Suite - DV360, SA360, CM360.Excellent understanding of digital marketing concepts, best practices, and the latest trends.Demonstrated ability to lead and manage a team, with strong interpersonal and communication skills.What you'll be doing in this role:
Lead and oversee the Performance Marketing team, ensuring the successful planning, execution, and optimization of digital marketing campaigns.Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions for our clients.Deliver operational excellence through managing and effectively balancing business demand, forecasts, hiring, and skill alignment.Manage and effectively balance demand / forecasts / hiring around staffing, retention, engagement, and skill alignmentStay up-to-date with industry trends and emerging technologies, leveraging them to keep our services innovative and effective.Establish clear service and solution offerings.Collaborate with other departments (e.g. Sales, Client Services) to scope work, pitch, and close deals with clients.Engage and promote company in external communities through writing, speaking, conference attendance and networking.Foster a culture of continuous learning and professional growth that leads to high engagement and retention.What you'll need to accomplish in your first year:
Retain, grow, and hire the right talent to build a high-performing team.Identify the right skills and experience to deploy delivery teams that will achieve outcomes that delight our clients.Establish clear service and solution offerings that close deals with clients.
Our total rewards program is designed for your protection, peace of mind, and overall well-being. In addition to our outstanding basics, we offer a net-zero cost medical option, company contributions to your HSA, fertility support, fully-paid parental leave, a monthly stipend for your lifestyle spending account, and much more.
Apply today or check out all our opportunities!