Taste Buds Kitchen
Marketing Director for Kids Cooking Franchise Brand
Taste Buds Kitchen, Chester, Maryland, United States, 21619
Company Overview:
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families, and adults in a fun, beautiful, and state-of-the-art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties, and field trips. Adults love our BYOB date night cooking classes, birthday parties, bachelorettes, showers, and corporate events. Our innovative programs are as entertaining as they are educational! We always strive to engage and delight our guests.
We have expanded from a single kitchen in NYC to kitchens throughout the country and are currently looking for someone to join our corporate office in Queenstown, MD Maryland.
Benefits/Perks:Great team and work-life balanceCompetitive payHealth Insurance401K MatchingPaid Time OffJob Description:
The Director of Marketing will have the important role of developing and implementing our brand standards and marketing initiatives to help our locations promote their cooking classes to new guests. Secondarily, you will help headquarters reach potential new franchisees. This is the perfect opportunity for someone who is passionate about beautiful brand standards, loves all things marketings and wants to help our locations grow their sales.
To be successful in this role, you will need to understand both the 'art' and the 'science' of developing actionable marketing initiatives that drive decision making. You will be eager to work in an emerging franchise company with an "all hands on deck" attitude when needed to get the job done.
Responsibilities:
In-house marketing expert with extensive knowledge on all things marketing and current industry trendsDevelop and maintain our beautiful brand standardsCreate and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projectsOversee and work closely with website vendor to maintain a best in class websiteStrategize and run organic and paid social media and google ad campaignsAs required, work with and manage vendors/agencies and freelancers.Develop and maintain community outreach initiativesLeverage technology to run cost effective and efficient targeted marketingAnalyze marketing campaigns and advertisements to know their effectiveness including website traffic, google universal analytics and conversions to salesGraphic design and development to create on-trend materials and email newslettersDevelop and manage marketing budgets that align with sales goalsDevelop innovative advertising, public relations, social media and eventsConduct customer, brand and product research initiativesMaintain and develop brand partnershipsWork with influencers to grow our reach and followersGenerate creative content including videos, social media posts and blog posts.Drive continuous innovation in evolving formats most effective at engaging our target audiences.Conduct market analyses for each new franchise location. Train our franchise locations on how to run a great marketing campaign. Monitor their customized marketing plan. Track and ensure brand compliance across our locations. Limited travel may be needed for new store openings and other training needs in the field.As needed, act as a liaison for franchise development partner to help us reach potential franchises.As a small business issues may arise that may not directly relate to what is described above come up and you will be asked to assist in their resolution.Qualifications:
3+ years of relevant experience including digital marketing, graphic design, SEO and client-facing experienceStrong familiarity with technology tools for running cost effective and efficient campaignsGreat design aesthetic to create beautiful materialsExtensive expertise with social media and google advertisingFamiliarity with Apple computers, google docs, google analytics, Canva and wordpress websitesMust love numbers and data analysis and have a keen eye for details and accountabilityExcellent customer service skills, must be a people pleaserSparkling personality with a smile on your face the majority of the time.The uncanny ability to see opportunities and solutions in the face of a challenge.Self-starter who wants to be a part of a great teamRelentless problem solver and will constantly be assessing and resolving both simple and complex challenges.Must enjoy the atmosphere of a small business
Flexible work from home options available.
Compensation: $60,000.00 - $80,000.00 per year
About Us
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families and adults in a fun, beautiful and state-of-the art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties and field trips. Adults love our byob date night cooking classes, birthday parties, bachelorettes, showers and corporate events. Our innovative programs are as entertaining as they are educational. We always strive to engage and delight our guests.
Job Opportunities
We have incredible career opportunities in each of our growing Kitchen Studios nationwide, as well as our corporate office. Get involved in an exciting and growing company. We are always looking for dynamic talent to join our fun-loving and hard-working team! Perfect for culinary professionals, passionate foodies, teachers, managers, administrators, marketers and college and high school students alike.
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families, and adults in a fun, beautiful, and state-of-the-art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties, and field trips. Adults love our BYOB date night cooking classes, birthday parties, bachelorettes, showers, and corporate events. Our innovative programs are as entertaining as they are educational! We always strive to engage and delight our guests.
We have expanded from a single kitchen in NYC to kitchens throughout the country and are currently looking for someone to join our corporate office in Queenstown, MD Maryland.
Benefits/Perks:Great team and work-life balanceCompetitive payHealth Insurance401K MatchingPaid Time OffJob Description:
The Director of Marketing will have the important role of developing and implementing our brand standards and marketing initiatives to help our locations promote their cooking classes to new guests. Secondarily, you will help headquarters reach potential new franchisees. This is the perfect opportunity for someone who is passionate about beautiful brand standards, loves all things marketings and wants to help our locations grow their sales.
To be successful in this role, you will need to understand both the 'art' and the 'science' of developing actionable marketing initiatives that drive decision making. You will be eager to work in an emerging franchise company with an "all hands on deck" attitude when needed to get the job done.
Responsibilities:
In-house marketing expert with extensive knowledge on all things marketing and current industry trendsDevelop and maintain our beautiful brand standardsCreate and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projectsOversee and work closely with website vendor to maintain a best in class websiteStrategize and run organic and paid social media and google ad campaignsAs required, work with and manage vendors/agencies and freelancers.Develop and maintain community outreach initiativesLeverage technology to run cost effective and efficient targeted marketingAnalyze marketing campaigns and advertisements to know their effectiveness including website traffic, google universal analytics and conversions to salesGraphic design and development to create on-trend materials and email newslettersDevelop and manage marketing budgets that align with sales goalsDevelop innovative advertising, public relations, social media and eventsConduct customer, brand and product research initiativesMaintain and develop brand partnershipsWork with influencers to grow our reach and followersGenerate creative content including videos, social media posts and blog posts.Drive continuous innovation in evolving formats most effective at engaging our target audiences.Conduct market analyses for each new franchise location. Train our franchise locations on how to run a great marketing campaign. Monitor their customized marketing plan. Track and ensure brand compliance across our locations. Limited travel may be needed for new store openings and other training needs in the field.As needed, act as a liaison for franchise development partner to help us reach potential franchises.As a small business issues may arise that may not directly relate to what is described above come up and you will be asked to assist in their resolution.Qualifications:
3+ years of relevant experience including digital marketing, graphic design, SEO and client-facing experienceStrong familiarity with technology tools for running cost effective and efficient campaignsGreat design aesthetic to create beautiful materialsExtensive expertise with social media and google advertisingFamiliarity with Apple computers, google docs, google analytics, Canva and wordpress websitesMust love numbers and data analysis and have a keen eye for details and accountabilityExcellent customer service skills, must be a people pleaserSparkling personality with a smile on your face the majority of the time.The uncanny ability to see opportunities and solutions in the face of a challenge.Self-starter who wants to be a part of a great teamRelentless problem solver and will constantly be assessing and resolving both simple and complex challenges.Must enjoy the atmosphere of a small business
Flexible work from home options available.
Compensation: $60,000.00 - $80,000.00 per year
About Us
Taste Buds Kitchen has taken the country by storm with a refreshingly simple concept. We provide culinary entertainment to kids, families and adults in a fun, beautiful and state-of-the art Kitchen Studio. Kids ages 2 to teen love our hands-on cooking classes, camps, birthday parties and field trips. Adults love our byob date night cooking classes, birthday parties, bachelorettes, showers and corporate events. Our innovative programs are as entertaining as they are educational. We always strive to engage and delight our guests.
Job Opportunities
We have incredible career opportunities in each of our growing Kitchen Studios nationwide, as well as our corporate office. Get involved in an exciting and growing company. We are always looking for dynamic talent to join our fun-loving and hard-working team! Perfect for culinary professionals, passionate foodies, teachers, managers, administrators, marketers and college and high school students alike.