Lundbeck
Senior Product Manager HCP Marketing Psychiatry - Remote Opportunity
Lundbeck, Deerfield, Illinois, United States, 60063
Senior Product Manager HCP Marketing Psychiatry - Remote Opportunity
Requisition ID: 5572
Location:
Deerfield, Illinois, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!
Remote Opportunity - Open to candidates anywhere in the greater United States
SUMMARY
:
Responsible for collaborating on the U.S. Health Care Practitioner (HCP) professional strategy & execution of tactics, and, as needed, some non-personal and promo med-ed (PME) tactics with the potential launch of REXULTI PTSD, pending FDA approval. The role engages closely with the alliance partner, cross-functional partners and Brand Team.
Responsible for driving HCP engagement and utilization of REXULTI through development of promotional tactics and initiatives for the field sales force.
Proactively engages with cross-functional stakeholders in medical, sales ops, digital transformation, market research, advanced analytics, sales training, and field sales leadership.
This individual also keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and other financial targets.
ESSENTIAL FUNCTIONS:
Marketing Strategy
Works, under guidance of the Brand Lead and in partnership with other HCP marketers, on development of the brand strategy for U.S. HCPs for potential launch of REXULTI PTSD, pending FDA approval, by utilizing sound marketing principles, available market research and data analysis
Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
Proactively considers/identifies new strategies, tactics, and vendors to challenge the team’s thinking and raise the level of performance
Partners with and leads outside agencies to develop HCP strategy and manage the promotional tactics
Marketing Execution
Successfully drives development, implementation, and evolution of new and existing HCP promotional, non-personal and PME materials coordinating with relevant cross functional partners, including Sales/Sales Leadership to optimize based on key learnings.
Manages day-to-day brand HCP budget related to workstreams, and ensures on-time delivery within budget
Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained
Works as one of the brand liaisons with the sales force and sales operations functions
Drives organization and planning around field regional and national sales meetings
Develops and executes advisory boards and consultant meetings where outputs link to HCP professional, non-personal and PMEstrategiesand tactical development
Develops and leads KOL tactic opportunities where outputs link to HCP professional strategy and execution, such as a KOL speaker programs, management of Speaker’s Bureau and development of speaker decks
Establishes ways to measure impact, reports results, and adjust plans accordingly
Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
Cross-Functional Collaboration and Influence
Partners closely with other marketing team members and cross-functional teams to develop brand strategies and tactics
Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
Implements promotional materials and activities by providing appropriate direction to sales training and the field organization
Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, and public relations
Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams, and other cross-functional partners
Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives
Provides innovative solutions to new and existing challenges.
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Accredited Bachelor’s degree
6+ years sales, marketing, or other relevant commercial experience
4+ years pharmaceutical, medical device, biotech, or healthcare experience
Demonstrated ability to influence others and build consensus
Demonstrated relationship development with the ability to work effectively both independently or within a cross-functional team
Demonstrated ability to lead and move multiple related & unrelated workstreams forward in parallel
Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
Excellent communication and presentation skills
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
2+ years brand marketing experience
Psychiatry Marketing experience
Experience selling or marketing mental health products to psychiatrists, PCPs, or Neurologists, NP/PAs
Expertise with both development of brand strategy and execution of a strategy at the tactical level
Experience managing third-party vendors/agencies, keeping them on-time, in budget and ensuring that their activities are aligned with brand strategy.
Experience working within a Strategic Partnership/Co-Promotion (Alliance)
Experience developing, implementing and optimizing marketing plans
Experience leading digital/Non-Personal Promotion (NPP) marketing workstreams/tactics
Experience with OPDP and FDA requirements
Field sales experience preferred
TRAVEL:
Willingness to travel up to 30% domestically (up to 50% if remote based). International travel may be required.
The range displayed is a national range, and if selected for this role, may vary based onvarious factorssuch as the candidate’s geographical location, qualifications, skills,competenciesandproficiencyfor the role.Salary Pay Range:$155,000 - $185,000andeligibilityfor a15%bonustargetbased on company and individual performance,and eligibilitytoparticipate in the company’s long-term incentive plan.Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k.Additional benefits information can be found onour site . Applications accepted on an ongoing basis. #LI-LM1, #LI-Remote
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on theU.S. career site (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck_Benefits_Summary.pdf) .
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S. career site (https://www.lundbeck.com/us/careers/your-job/eeo-accommodations-policy) .
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates inE-Verify (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/E-Verify_Participation_Poster_Eng_Es.pdf) .
About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges. We develop transformative medicines targeting people for whom there are few, if any, treatment options.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate. We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.
About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges. We develop transformative medicines targeting people for whom there are few, if any, treatment options.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate. We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.
Requisition ID: 5572
Location:
Deerfield, Illinois, US
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!
Remote Opportunity - Open to candidates anywhere in the greater United States
SUMMARY
:
Responsible for collaborating on the U.S. Health Care Practitioner (HCP) professional strategy & execution of tactics, and, as needed, some non-personal and promo med-ed (PME) tactics with the potential launch of REXULTI PTSD, pending FDA approval. The role engages closely with the alliance partner, cross-functional partners and Brand Team.
Responsible for driving HCP engagement and utilization of REXULTI through development of promotional tactics and initiatives for the field sales force.
Proactively engages with cross-functional stakeholders in medical, sales ops, digital transformation, market research, advanced analytics, sales training, and field sales leadership.
This individual also keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and other financial targets.
ESSENTIAL FUNCTIONS:
Marketing Strategy
Works, under guidance of the Brand Lead and in partnership with other HCP marketers, on development of the brand strategy for U.S. HCPs for potential launch of REXULTI PTSD, pending FDA approval, by utilizing sound marketing principles, available market research and data analysis
Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success
Proactively considers/identifies new strategies, tactics, and vendors to challenge the team’s thinking and raise the level of performance
Partners with and leads outside agencies to develop HCP strategy and manage the promotional tactics
Marketing Execution
Successfully drives development, implementation, and evolution of new and existing HCP promotional, non-personal and PME materials coordinating with relevant cross functional partners, including Sales/Sales Leadership to optimize based on key learnings.
Manages day-to-day brand HCP budget related to workstreams, and ensures on-time delivery within budget
Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained
Works as one of the brand liaisons with the sales force and sales operations functions
Drives organization and planning around field regional and national sales meetings
Develops and executes advisory boards and consultant meetings where outputs link to HCP professional, non-personal and PMEstrategiesand tactical development
Develops and leads KOL tactic opportunities where outputs link to HCP professional strategy and execution, such as a KOL speaker programs, management of Speaker’s Bureau and development of speaker decks
Establishes ways to measure impact, reports results, and adjust plans accordingly
Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process
Cross-Functional Collaboration and Influence
Partners closely with other marketing team members and cross-functional teams to develop brand strategies and tactics
Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable
Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary
Implements promotional materials and activities by providing appropriate direction to sales training and the field organization
Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, and public relations
Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams, and other cross-functional partners
Partners with Medical, Legal and Regulatory Affairs to communicate reasons for strategic and tactical plans, and obtain concept buy-in before developing new initiatives
Provides innovative solutions to new and existing challenges.
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Accredited Bachelor’s degree
6+ years sales, marketing, or other relevant commercial experience
4+ years pharmaceutical, medical device, biotech, or healthcare experience
Demonstrated ability to influence others and build consensus
Demonstrated relationship development with the ability to work effectively both independently or within a cross-functional team
Demonstrated ability to lead and move multiple related & unrelated workstreams forward in parallel
Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint
Excellent communication and presentation skills
PREFERRED EDUCATION, EXPERIENCE and SKILLS:
2+ years brand marketing experience
Psychiatry Marketing experience
Experience selling or marketing mental health products to psychiatrists, PCPs, or Neurologists, NP/PAs
Expertise with both development of brand strategy and execution of a strategy at the tactical level
Experience managing third-party vendors/agencies, keeping them on-time, in budget and ensuring that their activities are aligned with brand strategy.
Experience working within a Strategic Partnership/Co-Promotion (Alliance)
Experience developing, implementing and optimizing marketing plans
Experience leading digital/Non-Personal Promotion (NPP) marketing workstreams/tactics
Experience with OPDP and FDA requirements
Field sales experience preferred
TRAVEL:
Willingness to travel up to 30% domestically (up to 50% if remote based). International travel may be required.
The range displayed is a national range, and if selected for this role, may vary based onvarious factorssuch as the candidate’s geographical location, qualifications, skills,competenciesandproficiencyfor the role.Salary Pay Range:$155,000 - $185,000andeligibilityfor a15%bonustargetbased on company and individual performance,and eligibilitytoparticipate in the company’s long-term incentive plan.Benefits for this position include flexible paid time off (PTO), health benefits to include Medical, Dental and Vision, and company match 401k.Additional benefits information can be found onour site . Applications accepted on an ongoing basis. #LI-LM1, #LI-Remote
Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on theU.S. career site (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/Lundbeck_Benefits_Summary.pdf) .
Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit theU.S. career site (https://www.lundbeck.com/us/careers/your-job/eeo-accommodations-policy) .
Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates inE-Verify (https://www.lundbeck.com/content/dam/lundbeck-com/americas/united-states/careers/E-Verify_Participation_Poster_Eng_Es.pdf) .
About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges. We develop transformative medicines targeting people for whom there are few, if any, treatment options.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate. We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.
About Lundbeck
Lundbeck is a biopharmaceutical company focused exclusively on neuroscience, with more than 70 years of experience in improving the lives of people with neurological and psychiatric diseases.
As a focused innovator, we strive for our research and development programs to tackle some of the most complex challenges. We develop transformative medicines targeting people for whom there are few, if any, treatment options.
Our goal is to create long-term value and make a positive contribution to people and societies, everywhere we operate. We are committed to fighting stigma and discrimination, and we act to improve health equity for the people we serve and the communities we are part of.