Medtronic
Senior Director, Corporate Marketing, Global Brand and Sponsorships
Medtronic, Minneapolis, Minnesota, United States, 55400
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We are seeking an experienced and dynamic Senior Director of Corporate Marketing, Global Brand and Sponsorships to join our team. This pivotal role is responsible for developing and executing marketing strategies to enhance our company's brand awareness, familiarity, trust and engagement among priority audiences. The ideal candidate will be a strategic thinker with a proven track record in leading cross-functional teams to create compelling, data-driven integrated brand marketing campaigns and nurturing strong strategic partnerships.
Develop and Execute Corporate Marketing Strategies
: Develop and execute comprehensive long-range marketing plans that align with corporate objectives. Lead the creation and implementation of innovative marketing strategies that drive brand growth and market share. Oversee the activation of strategic marketing initiatives to ensure effective execution and measurement of results.
Enhance and Scale Enterprise Brand Strategy and Platform:
Maintain and evolve the brand platform to ensure it remains fresh, relevant and effective. Develop communication strategies to ensure employees understand and can effectively communicate the brand's value proposition. Foster a culture of brand alignment across the enterprise to maintain a consistent brand message and experience. Create tools and materials to empower employees to act as brand ambassadors.
Lead the Corporate Marketing, Global Brand and Sponsorship team
: Manage several direct reports and their teams. Foster a collaborative and high-performing team culture, supporting professional development and growth opportunities for team members. Guide large cross-functional team collaboration and integration across paid, earned, owned, shared, creative, insights and measurement. Ensure all team members are clear on their objectives and KPIs, guide work and people leaders to ensure successful execution, and showcase those efforts to leadership.
Lead Strategic Partnerships and Sponsorships
: Identify and evaluate potential sponsorship opportunities that align with the brand's objectives and values. Develop and implement sponsorship activation plans that maximize brand exposure and engagement. Manage relationships with sponsorship partners to ensure successful collaborations and drive stated impact and outcomes.
Deliver Data-driven impact
: Analyze market research, insights and marketing performance to make data-driven recommendations and optimizations. Provide regular measurement and impact reporting to senior leadership.
Resource Management
: Manage budgets, prioritize, plan and allocate resources (time, technology, talent and dollars) effectively, and optimize investments to drive maximize impact.
Qualifications
Must Have: Minimum Requirements:
Bachelor’s degree in marketing, Business, Communications, or a related field.
Minimum of 15 years of experience (13+ with a graduate degree) in marketing, with at least 5 years in a senior leadership marketing role in house.
10+ year of managerial experience.
Nice to have:
Proven track record of developing and executing successful brand marketing strategies and campaigns.
Experience in developing and managing corporate sponsorships.
Strong leadership skills with the ability to inspire and motivate a team.
Exceptional communication and interpersonal skills, with the ability to effectively communicate marketing strategies to diverse audiences.
Analytical and data-driven decision-making skills, with the ability to interpret and leverage consumer insights and marketing performance.
Clear track record of using data to create objectives and KPIs for a campaign and team members, driving measurable results.
Demonstrated success in developing and managing marketing budgets, ensuring efficient use of resources and a strong return on investment.
MBA is a plus.
Apply today
This is an exciting opportunity to play a key role in shaping the future of our brand. You'll work with a talented team and have the chance to make a significant impact through innovative marketing strategies and partnerships.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$213,600.00 - $320,400.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com
A Day in the Life
We are seeking an experienced and dynamic Senior Director of Corporate Marketing, Global Brand and Sponsorships to join our team. This pivotal role is responsible for developing and executing marketing strategies to enhance our company's brand awareness, familiarity, trust and engagement among priority audiences. The ideal candidate will be a strategic thinker with a proven track record in leading cross-functional teams to create compelling, data-driven integrated brand marketing campaigns and nurturing strong strategic partnerships.
Develop and Execute Corporate Marketing Strategies
: Develop and execute comprehensive long-range marketing plans that align with corporate objectives. Lead the creation and implementation of innovative marketing strategies that drive brand growth and market share. Oversee the activation of strategic marketing initiatives to ensure effective execution and measurement of results.
Enhance and Scale Enterprise Brand Strategy and Platform:
Maintain and evolve the brand platform to ensure it remains fresh, relevant and effective. Develop communication strategies to ensure employees understand and can effectively communicate the brand's value proposition. Foster a culture of brand alignment across the enterprise to maintain a consistent brand message and experience. Create tools and materials to empower employees to act as brand ambassadors.
Lead the Corporate Marketing, Global Brand and Sponsorship team
: Manage several direct reports and their teams. Foster a collaborative and high-performing team culture, supporting professional development and growth opportunities for team members. Guide large cross-functional team collaboration and integration across paid, earned, owned, shared, creative, insights and measurement. Ensure all team members are clear on their objectives and KPIs, guide work and people leaders to ensure successful execution, and showcase those efforts to leadership.
Lead Strategic Partnerships and Sponsorships
: Identify and evaluate potential sponsorship opportunities that align with the brand's objectives and values. Develop and implement sponsorship activation plans that maximize brand exposure and engagement. Manage relationships with sponsorship partners to ensure successful collaborations and drive stated impact and outcomes.
Deliver Data-driven impact
: Analyze market research, insights and marketing performance to make data-driven recommendations and optimizations. Provide regular measurement and impact reporting to senior leadership.
Resource Management
: Manage budgets, prioritize, plan and allocate resources (time, technology, talent and dollars) effectively, and optimize investments to drive maximize impact.
Qualifications
Must Have: Minimum Requirements:
Bachelor’s degree in marketing, Business, Communications, or a related field.
Minimum of 15 years of experience (13+ with a graduate degree) in marketing, with at least 5 years in a senior leadership marketing role in house.
10+ year of managerial experience.
Nice to have:
Proven track record of developing and executing successful brand marketing strategies and campaigns.
Experience in developing and managing corporate sponsorships.
Strong leadership skills with the ability to inspire and motivate a team.
Exceptional communication and interpersonal skills, with the ability to effectively communicate marketing strategies to diverse audiences.
Analytical and data-driven decision-making skills, with the ability to interpret and leverage consumer insights and marketing performance.
Clear track record of using data to create objectives and KPIs for a campaign and team members, driving measurable results.
Demonstrated success in developing and managing marketing budgets, ensuring efficient use of resources and a strong return on investment.
MBA is a plus.
Apply today
This is an exciting opportunity to play a key role in shaping the future of our brand. You'll work with a talented team and have the chance to make a significant impact through innovative marketing strategies and partnerships.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$213,600.00 - $320,400.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).This position is eligible for an annual long-term incentive plan.
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page_name=signon&co_num=30601&co_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
Welcome to our new Careers Site!
If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
We change lives
. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
We build extraordinary solutions as one team
. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
This life-changing career is yours to engineer
. By bringing your ambitious ideas, unique perspective and contributions, you will…
Build
a better future, amplifying your impact on the causes that matter to you and the world
Grow
a career reflective of your passion and abilities
Connect
to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
Experiences that put people first
. Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
Life-transforming technologies
. No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
Better outcomes for our world
. Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
Insight-driven care
. Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email AskHR@medtronic.com
To request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com