Shedd Aquarium
Director of Brand and Content Marketing
Shedd Aquarium, Chicago, Illinois, United States, 60290
Summary:
As the Director of Brand and Content Marketing, you are a strategic and creative visionary who thrives on data-driven decision-making. Your primary mission is to elevate Shedd's presence, driving awareness and boosting attendance by leveraging our unique and expanding experiential brand.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Your ultimate goal will be to connect Shedd with a wider audience, creating compelling connections with visitors, inspiring repeat attendance, and fostering a deep love for our brand experiences. You'll harness the power of social media, innovative content, and strategic marketing partnerships to engage aquatic science enthusiasts in ways that align with Shedd's goals and objectives.
Your empathetic approach and strategic mindset will be key in building relationships with key partners and stakeholders, ensuring that brand marketing efforts are innovative, cohesive, and aligned with Shedd’s broader institutional goals. You will be a steward of Shedd’s experiential brand vision, ensuring its consistency across all campaigns and initiatives, and resonates deeply with all who experience it.
Responsibilities Include:
Brand Marketing Strategy:
Develop and execute a comprehensive integrated marketing strategy that aligns with Shedd’s institutional goals, working closely with cross-functional teams
Craft and implement innovative marketing campaigns that drive brand awareness, audience engagement, and visitor attendance
Monitor and analyze marketing performance metrics to ensure effectiveness and make data-driven adjustments to strategies as needed
Brand Identity and Management:
Support the evolution of Shedd’s experiential brand identity that embodies the organization’s mission, vision, and values
Oversee the articulation of the brand's personality, tone, and voice to ensure consistency across all touchpoints
Ensure consistent brand messaging and execution across all channels, programs, and assets
Social Media and Content Strategy:
Oversee the strategic direction and execution of social media and content marketing initiatives
Create a content innovation strategy, focused on the evolution of Shedd’s biology storytelling across existing and new channel/content formats (long and short-form video, podcast, content series, etc.)
Develop content strategies that engage audiences and build brand loyalty across channels
Collaborate with the Social Media Coordinator and Content Manager to produce high-quality, on-brand content that resonates with target audiences
Partner with Design and Brand Creative teams on the evolution of video content strategy
Utilize data and audience insights to inform content creation and distribution strategies
Marketing Partnerships and Experiences:
Support the Senior Director in developing partnerships with Ancillary teams, develop and implement a comprehensive event marketing strategy that aligns with the organization’s overall marketing goals and brand objectives, focused heavily on new audience/cohort acquisition
In partnership with the Senior Director, develop strategic marketing partnerships pipeline to enhance brand visibility and reach, creating revenue diversification opportunities
Lead the creation of innovative and engaging marketing activation concepts that capture the essence of the Shedd Aquarium brand
Work collaboratively with Development/corporate relations to prioritize sponsorship relationships and provide opportunities to further partnership through marketing channels
Team Leadership and Development:
Lead and mentor a high-performing brand marketing team, fostering a culture of creativity, innovation, and excellence
Provide strategic direction and guidance to team members, ensuring alignment with overall marketing goals
Invest in the professional growth and development of team members through training, mentorship, and performance management
Foster a collaborative, inclusive environment that encourages cross-functional teamwork and effective communication
Qualifications:
6-8 years experience in Brand or Content Marketing; bachelor’s degree in marketing, Business, or a related field
Exceptional marketing skills, including expertise in brand positioning and strategy, editorial and storytelling, content development and distribution, and marketing partnership negotiation and coordination
Strong leadership skills with a track record of managing and developing high-performing, collaborative, and inclusive teams
Excellent project management abilities, with a knack for overseeing complex, cross-functional initiatives
Ability to shape a comprehensive marketing plan and socialize with senior leadership, peers, and partners based on target audience understanding - who they are, where they are, how they consume content, their needs, and barriers as it relates to experiencing Shedd
Experience stewarding strategy with designers and creative directors throughout the creative development process
Experience formulating brand communications strategies and project briefs and championing them throughout the organization
Experience stewarding brand visual and voice standards within an agency or organization
Proven experience managing and creative agencies
Entrepreneurial mindset with the ability to innovate and drive initiatives
Strong collaborative skills, capable of working effectively across various teams
Data-driven and results-oriented with a strong focus on execution and getting things across the finish line
Proficient with martech, social media, content creation and distribution tools, technology, and platforms
Strong analytical skills and competence in utilizing best-in-class marketing processes and practices
Bilingual skills in Spanish or other languages are a plus
BENEFITS WORKING AT SHEDD:
We offer competitive compensation packages and opportunities for professional growth within our organization.
Medical Insurance
Vision and Dental Insurance
Accrued Paid Time Off
Paid Holidays
Life Insurance
Parental Leave
Employee Assistance Program
Employee discounts
#J-18808-Ljbffr
As the Director of Brand and Content Marketing, you are a strategic and creative visionary who thrives on data-driven decision-making. Your primary mission is to elevate Shedd's presence, driving awareness and boosting attendance by leveraging our unique and expanding experiential brand.
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.Your ultimate goal will be to connect Shedd with a wider audience, creating compelling connections with visitors, inspiring repeat attendance, and fostering a deep love for our brand experiences. You'll harness the power of social media, innovative content, and strategic marketing partnerships to engage aquatic science enthusiasts in ways that align with Shedd's goals and objectives.
Your empathetic approach and strategic mindset will be key in building relationships with key partners and stakeholders, ensuring that brand marketing efforts are innovative, cohesive, and aligned with Shedd’s broader institutional goals. You will be a steward of Shedd’s experiential brand vision, ensuring its consistency across all campaigns and initiatives, and resonates deeply with all who experience it.
Responsibilities Include:
Brand Marketing Strategy:
Develop and execute a comprehensive integrated marketing strategy that aligns with Shedd’s institutional goals, working closely with cross-functional teams
Craft and implement innovative marketing campaigns that drive brand awareness, audience engagement, and visitor attendance
Monitor and analyze marketing performance metrics to ensure effectiveness and make data-driven adjustments to strategies as needed
Brand Identity and Management:
Support the evolution of Shedd’s experiential brand identity that embodies the organization’s mission, vision, and values
Oversee the articulation of the brand's personality, tone, and voice to ensure consistency across all touchpoints
Ensure consistent brand messaging and execution across all channels, programs, and assets
Social Media and Content Strategy:
Oversee the strategic direction and execution of social media and content marketing initiatives
Create a content innovation strategy, focused on the evolution of Shedd’s biology storytelling across existing and new channel/content formats (long and short-form video, podcast, content series, etc.)
Develop content strategies that engage audiences and build brand loyalty across channels
Collaborate with the Social Media Coordinator and Content Manager to produce high-quality, on-brand content that resonates with target audiences
Partner with Design and Brand Creative teams on the evolution of video content strategy
Utilize data and audience insights to inform content creation and distribution strategies
Marketing Partnerships and Experiences:
Support the Senior Director in developing partnerships with Ancillary teams, develop and implement a comprehensive event marketing strategy that aligns with the organization’s overall marketing goals and brand objectives, focused heavily on new audience/cohort acquisition
In partnership with the Senior Director, develop strategic marketing partnerships pipeline to enhance brand visibility and reach, creating revenue diversification opportunities
Lead the creation of innovative and engaging marketing activation concepts that capture the essence of the Shedd Aquarium brand
Work collaboratively with Development/corporate relations to prioritize sponsorship relationships and provide opportunities to further partnership through marketing channels
Team Leadership and Development:
Lead and mentor a high-performing brand marketing team, fostering a culture of creativity, innovation, and excellence
Provide strategic direction and guidance to team members, ensuring alignment with overall marketing goals
Invest in the professional growth and development of team members through training, mentorship, and performance management
Foster a collaborative, inclusive environment that encourages cross-functional teamwork and effective communication
Qualifications:
6-8 years experience in Brand or Content Marketing; bachelor’s degree in marketing, Business, or a related field
Exceptional marketing skills, including expertise in brand positioning and strategy, editorial and storytelling, content development and distribution, and marketing partnership negotiation and coordination
Strong leadership skills with a track record of managing and developing high-performing, collaborative, and inclusive teams
Excellent project management abilities, with a knack for overseeing complex, cross-functional initiatives
Ability to shape a comprehensive marketing plan and socialize with senior leadership, peers, and partners based on target audience understanding - who they are, where they are, how they consume content, their needs, and barriers as it relates to experiencing Shedd
Experience stewarding strategy with designers and creative directors throughout the creative development process
Experience formulating brand communications strategies and project briefs and championing them throughout the organization
Experience stewarding brand visual and voice standards within an agency or organization
Proven experience managing and creative agencies
Entrepreneurial mindset with the ability to innovate and drive initiatives
Strong collaborative skills, capable of working effectively across various teams
Data-driven and results-oriented with a strong focus on execution and getting things across the finish line
Proficient with martech, social media, content creation and distribution tools, technology, and platforms
Strong analytical skills and competence in utilizing best-in-class marketing processes and practices
Bilingual skills in Spanish or other languages are a plus
BENEFITS WORKING AT SHEDD:
We offer competitive compensation packages and opportunities for professional growth within our organization.
Medical Insurance
Vision and Dental Insurance
Accrued Paid Time Off
Paid Holidays
Life Insurance
Parental Leave
Employee Assistance Program
Employee discounts
#J-18808-Ljbffr