Guthrie
Digital Marketing Specialist - Strategic Planning & Marketing - Full Time
Guthrie, Sayre, Pennsylvania, United States, 18840
Job Description
Summary
The Digital Marketing Specialist is responsible for creating digital assets to increase brand visibility and support business and strategic growth goals for the organization. The position requires web design skills to develop an online presence that ensures brand continuity and consistency for marketing and communications. This role will contribute to online marketing and communications efforts, including the Guthrie website and employee intranet, online ad buying and email marketing.
This position reports to the Manager of Digital Strategy.
Experience
Minimum of 3-5 years in digital marketing. Experience and proficiency with the key digital strategies and tools (Google Analytics, SEO, social media marketing, email marketing, SEM, HTML, CSS, etc.)
Education
Bachelor's degree in graphic design, communications, marketing or a related field required.
Essential
FunctionsCreate and execute on customized digital and social media marketing efforts, and provide regular analysis of campaign performance.Create and maintain content on Guthrie.org and Guthrie.net, serving as department contact for internal customers for Intranet updates.Create and execute SEO strategies to increase organic traffic to Guthrie.org.Create and execute on targeted email campaigns, and provide regular analysis of campaign performance.Review and post comments from the Press Ganey patient experience survey to provider profiles on the web site.Monitor social media and Google AnalyticsMonitor and report on competitors' digital presenceMaintain technical knowledge in digital marketing and emerging trends.
Other DutiesWillingness to perform and assume other job-related duties as assigned.
About Us
Joining the Guthrie team allows you to become a part of a tradition of excellence in health care. In all areas and at all levels of Guthrie, you'll find staff members who have committed themselves to serving the community.
The Guthrie Clinic is an Equal Opportunity Employer that welcomes and encourages diversity in the workplace.
The Guthrie Clinic is a non-profit, integrated, practicing physician-led organization in the Twin Tiers of New York and Pennsylvania. Our multi-specialty group practice of more than 500 physicians and 302 advanced practice providers offers 47 specialties through a regional office network providing primary and specialty care in 22 communities. Guthrie Medical Education Programs include General Surgery, Internal Medicine, Emergency Medicine, Family Medicine, Anesthesiology and Orthopedic Surgery Residency, as well as Cardiovascular, Gastroenterology and Pulmonary Critical Care Fellowship programs. Guthrie is also a clinical campus for the Geisinger Commonwealth School of Medicine.
Summary
The Digital Marketing Specialist is responsible for creating digital assets to increase brand visibility and support business and strategic growth goals for the organization. The position requires web design skills to develop an online presence that ensures brand continuity and consistency for marketing and communications. This role will contribute to online marketing and communications efforts, including the Guthrie website and employee intranet, online ad buying and email marketing.
This position reports to the Manager of Digital Strategy.
Experience
Minimum of 3-5 years in digital marketing. Experience and proficiency with the key digital strategies and tools (Google Analytics, SEO, social media marketing, email marketing, SEM, HTML, CSS, etc.)
Education
Bachelor's degree in graphic design, communications, marketing or a related field required.
Essential
FunctionsCreate and execute on customized digital and social media marketing efforts, and provide regular analysis of campaign performance.Create and maintain content on Guthrie.org and Guthrie.net, serving as department contact for internal customers for Intranet updates.Create and execute SEO strategies to increase organic traffic to Guthrie.org.Create and execute on targeted email campaigns, and provide regular analysis of campaign performance.Review and post comments from the Press Ganey patient experience survey to provider profiles on the web site.Monitor social media and Google AnalyticsMonitor and report on competitors' digital presenceMaintain technical knowledge in digital marketing and emerging trends.
Other DutiesWillingness to perform and assume other job-related duties as assigned.
About Us
Joining the Guthrie team allows you to become a part of a tradition of excellence in health care. In all areas and at all levels of Guthrie, you'll find staff members who have committed themselves to serving the community.
The Guthrie Clinic is an Equal Opportunity Employer that welcomes and encourages diversity in the workplace.
The Guthrie Clinic is a non-profit, integrated, practicing physician-led organization in the Twin Tiers of New York and Pennsylvania. Our multi-specialty group practice of more than 500 physicians and 302 advanced practice providers offers 47 specialties through a regional office network providing primary and specialty care in 22 communities. Guthrie Medical Education Programs include General Surgery, Internal Medicine, Emergency Medicine, Family Medicine, Anesthesiology and Orthopedic Surgery Residency, as well as Cardiovascular, Gastroenterology and Pulmonary Critical Care Fellowship programs. Guthrie is also a clinical campus for the Geisinger Commonwealth School of Medicine.