Sierra Bullets
Digital Marketing Specialist
Sierra Bullets, Sedalia, Missouri, United States, 65301
Sierra Bullets, Barnes Bullets, is searching for a self-motivated, experienced digital marketing specialist to drivethe brands. This position can be based out of central Missouri, or Salt Lake City Utah area.
The Digital Marketing Specialist will enhance the online presence of Sierra Bullets and Barnes Bullets, build and engage with online communities, and drive brand awareness through effective and strategic use of social media channels. This role is crucial in developing and implementing comprehensive social media strategies that align with Sierra and Barnes' overall marketing goals and contribute to its growth. The Digital Marketing Specialist creates compelling content, manages social media campaigns, engages with the online community, and analyzes performance metrics to optimize strategies. The Digital Marketing Specialist must be a self-starter and team player willing to lead multiple initiatives and support the team where needed.
Social Media
Develop and manage day-to-day social media activities for Sierra and Barnes across various platforms including, but not limited to, Meta, Instagram, X, YouTube, LinkedIn, and TikTok. Content must be captivating and visually appealing and should include a mix of photos, videos, graphics, and written posts that aligns with brand identity and resonates with target audience. Monitor for social trends, competitor activity and relevant online conversations to stay informed and adjust as necessary. Develop rolling content calendars based on seasonality, industry trends, strategic campaigns, and analytics. Execute on all social media goals: Engagement, growth.
Social Media - Community Management
Monitor and respond promptly to comments and messages on social media, work cross-functionally with Customer Service, product managers, and other team members to handle questions and complaints.
Social Media and Website Analytics
Manage daily, weekly, and monthly reporting on all social media channels. Bring forth recommendations based on analytics to improve content performance, fan growth and engagement. Create standard reporting for senior management.
Content Capture, Planning & Creative Execution Lead
Cultivate, capture and execute engaging content to increase brand awareness. Identify and fill content gaps based on calendar and work with internal and external teams. Assist in developing content calendars and scheduling posts, aligning with brand voice and objectives.
Social Media Ambassador Management
Lead internal communication to manage and grow influencer team. Lead analytics and bring forth recommendations to optimize and expand influencer program. Coordinate, request, and manage incoming & outgoing content from all digital partners to be used on social, brand websites and advertisement platforms.
E-Newsletter Management
Work with the creative team on recurring e-newsletter deployment. Lead strategy with the team based on content, seasons, and new product news. Make sure all content is present on website to drive increased web traffic. Report monthly results and drive changes in strategy based on previous results.
Requirements
Bachelor's degree in Marketing, Communications, Business, or related field and/or equivalent education and job experience.
2-5 years' experience in sales, social media planning, marketing, or project management.
Must be skilled in clear communication across multiple channels.
Ability to work collaboratively in a fast-paced environment and meet deadlines.
Hunting/Shooting/Outdoor Industry experience preferred.Physical Requirements: Must be able and willing to travel domestically. Work weekends and evenings to post time-relevant or newsworthy content. Be comfortable outside for content capture.Mental Requirements: Solves routine problems of limited scope and complexity following established policies and procedures. Must be flexible to handle multiple tasks simultaneously that may at times have conflicting priorities. Must possess the ability to work under pressure and make decisions quickly.Equipment & Sofrware Used: Computers, mobile phone. Proficiency in photo editing using Adobe Creative Suite or similar software. Experience in various social media platforms.Working Environment: Be flexible with spending time in a climate-controlled office setting, traveling, or being outdoors (possibly in rugged terrain).
Must be a self-starter and be comfortable bringing forth new ideas.Must be skilled in clear communication across multiple channels and with varying levels of employees.Must be able to manage multiple projects at one time and ensure all expectations are clearly outlined, communicated, and executed for every project.Must be organized with strong attention to details and time management skillsProblem solving and ability to communicate across company is crucial.Experience in customer-facing roles, customer service or online community managementStrong understanding of social media platforms, algorithms and emerging trendsCreative mindset with the ability to think outside the box
The Digital Marketing Specialist will enhance the online presence of Sierra Bullets and Barnes Bullets, build and engage with online communities, and drive brand awareness through effective and strategic use of social media channels. This role is crucial in developing and implementing comprehensive social media strategies that align with Sierra and Barnes' overall marketing goals and contribute to its growth. The Digital Marketing Specialist creates compelling content, manages social media campaigns, engages with the online community, and analyzes performance metrics to optimize strategies. The Digital Marketing Specialist must be a self-starter and team player willing to lead multiple initiatives and support the team where needed.
Social Media
Develop and manage day-to-day social media activities for Sierra and Barnes across various platforms including, but not limited to, Meta, Instagram, X, YouTube, LinkedIn, and TikTok. Content must be captivating and visually appealing and should include a mix of photos, videos, graphics, and written posts that aligns with brand identity and resonates with target audience. Monitor for social trends, competitor activity and relevant online conversations to stay informed and adjust as necessary. Develop rolling content calendars based on seasonality, industry trends, strategic campaigns, and analytics. Execute on all social media goals: Engagement, growth.
Social Media - Community Management
Monitor and respond promptly to comments and messages on social media, work cross-functionally with Customer Service, product managers, and other team members to handle questions and complaints.
Social Media and Website Analytics
Manage daily, weekly, and monthly reporting on all social media channels. Bring forth recommendations based on analytics to improve content performance, fan growth and engagement. Create standard reporting for senior management.
Content Capture, Planning & Creative Execution Lead
Cultivate, capture and execute engaging content to increase brand awareness. Identify and fill content gaps based on calendar and work with internal and external teams. Assist in developing content calendars and scheduling posts, aligning with brand voice and objectives.
Social Media Ambassador Management
Lead internal communication to manage and grow influencer team. Lead analytics and bring forth recommendations to optimize and expand influencer program. Coordinate, request, and manage incoming & outgoing content from all digital partners to be used on social, brand websites and advertisement platforms.
E-Newsletter Management
Work with the creative team on recurring e-newsletter deployment. Lead strategy with the team based on content, seasons, and new product news. Make sure all content is present on website to drive increased web traffic. Report monthly results and drive changes in strategy based on previous results.
Requirements
Bachelor's degree in Marketing, Communications, Business, or related field and/or equivalent education and job experience.
2-5 years' experience in sales, social media planning, marketing, or project management.
Must be skilled in clear communication across multiple channels.
Ability to work collaboratively in a fast-paced environment and meet deadlines.
Hunting/Shooting/Outdoor Industry experience preferred.Physical Requirements: Must be able and willing to travel domestically. Work weekends and evenings to post time-relevant or newsworthy content. Be comfortable outside for content capture.Mental Requirements: Solves routine problems of limited scope and complexity following established policies and procedures. Must be flexible to handle multiple tasks simultaneously that may at times have conflicting priorities. Must possess the ability to work under pressure and make decisions quickly.Equipment & Sofrware Used: Computers, mobile phone. Proficiency in photo editing using Adobe Creative Suite or similar software. Experience in various social media platforms.Working Environment: Be flexible with spending time in a climate-controlled office setting, traveling, or being outdoors (possibly in rugged terrain).
Must be a self-starter and be comfortable bringing forth new ideas.Must be skilled in clear communication across multiple channels and with varying levels of employees.Must be able to manage multiple projects at one time and ensure all expectations are clearly outlined, communicated, and executed for every project.Must be organized with strong attention to details and time management skillsProblem solving and ability to communicate across company is crucial.Experience in customer-facing roles, customer service or online community managementStrong understanding of social media platforms, algorithms and emerging trendsCreative mindset with the ability to think outside the box