Art Director

The Baton Rouge Area Chamber (BRAC) Art Director delivers compelling, high-impact visual experiences for the organization and ensures brand consistency across all internal and external channels. This role includes art direction and design work.ResponsibilitiesArt Direction and Graphic Design – 40%Lead the artistic development of original designs, marketing and promotional pieces including print, digital, and television advertisements; collateral materials; and internal and external publicationsReview graphic materials to assess their validity and appropriateness for the brandUtilize technical skills and an understanding of shot composition to take photos at eventsEdit photography as needed to convey the essence of BRAC’s brand across both print and online platformsDevelop and maintain an understanding of economic development and investor businesses to apply to creative concepts and materialBrand Management – 30%Work with the Marketing team and agency partners to develop and improve BRAC’s overall brand to ensure its strength, consistency, and presenceProvide brand stewardship and guidance to all departments at BRACMonitor all outbound visual communications to ensure they meet BRAC brand standardsEnsure consistency in design across all the online and offline marketing channelsCollaborate with various departments and BRAC partners to obtain knowledge of the requirements and needs of all marketing collateralMaintain an understanding of advertising, digital, and media industry trendsOversee the creative work of contractors, interns, and designers as well as the production timelines and outputs of vendorsLead brainstorming/creative sessions to generate innovative ideas that support BRAC departments and keep all branded collateral up to dateThoroughly vet all marketing assets to ensure brand consistency across various platforms and BRAC divisionsReview creative content and presentations, providing revisions and feedback when necessaryProject Management – 20%Manage various creative projects and oversee them to completionDevelop methods/procedures to streamline various creative processes and continue to identify areas for improvement to make both the Marketing team and BRAC more effective moving forwardMonitor results of team efforts/collateral and collaborate with team members to propose actions that will help facilitate BRAC’s future successManage project timelines, deliverables, and budgetsOther Duties – 10%Support department activities as needed (e.g. staffing events)Manage content and assets, in conjunction with other marketing team membersQualificationsBachelor’s degree in Design, Marketing, Communications, or a relevant disciplineDemonstrated experience in brand management and art directionConsiderable knowledge of general marketing, social media, collateral development, website management, and communications techniques is keyStrong technical understanding of print and digital design requirementsProficiency in Microsoft Office (including PowerPoint, Excel, and Outlook), web-based software, Mac Adobe Suite (Photoshop, Illustrator, InDesign), and web-based project management systems (such as Basecamp)Excellent time management skills to handle multiple deadlines and projectsAbility to work independently and as part of a teamAbility to lift 30-40 lbs.Mission and ValuesBRAC exists to accelerate economic opportunity in the Baton Rouge Area, for everyone.BRAC’s core values:Curious: We courageously step outside our comfort zones.Objective: We base our perspective and policy on unbiased analysis.Optimistic: We shape a future where success is not just achieved but redefined.Effectual: Focused on what we can control and influence, we lead with purposeful action.Collaborative: We believe our strength is in our partnerships.Authentic: We revel in the privilege of doing meaningful work.