Informa Connect
Marketing Manager Partnership Marketing
Informa Connect, Boston, Massachusetts, us, 02298
Job Description
Are you a self-motivated and detail-oriented marketer looking for a new challenge? Do you want to partner closely with strategic sales teams to help them engage new prospects? Informa is seeking a Marketing Manager to join our Life Sciences event sponsorship team. In this critical role, you will manage comprehensive marketing campaigns to promote and execute sponsorship opportunities at face-to-face and digital events in the biotech industry.
You’ll partner closely with sales, product, and marketing colleagues to identify opportunities, then manage projects through cross-functional teams to deliver qualified leads and high-impact collateral. By helping our clients reach their lead-generation, thought leadership, and branding objectives you’ll facilitate the connections and partnerships that drive the life sciences ecosystem.
JOB FUNCTION
**
Campaign Marketing (95%) **
Create and execute digital marketing campaigns to generate leads and awareness for sponsorship programs
Partner with the sales team to drive sales enablement efforts and ensure that marketing tactics are closely aligned with sales activities
Work with cross-functional teams to create and update landing pages, digital brochures, websites, and signage
Write engaging copy for email, social media, press releases, testimonials, landing pages, and collateral
Manage targeted outbound email marketing campaigns from concept to completion in Adestra
Contribute to inbound social media marketing on Twitter and LinkedIn
Leverage Salesforce.com to track campaign results and maintain client database
Provide sales team with timely reports and custom campaigns to support their revenue generation efforts
Track results of digital campaigns, measure revenue impact, and perform A/B testing for continuous improvement
Other (5%)
Participates in Informa-led communities and team building groups.
Performs other duties as needed.
The pay range for this position is 56,000 - 68,000 depending on experience
This posting will automatically expire on 7/24/2024
Qualifications:Qualifications
BS/BA in business, marketing, or relevant field (MBA is preferred)
1-3 years of experience managing or supporting marketing campaigns
An understanding of the B2B marketing environment
Excellent detail orientation, with a tenacious approach to solving problems and figuring things out
Strong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environment
Outstanding writing and communication skills
Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpful
Email marketing platform knowledge and a basic understanding of HTML
Interest in science, technology, and business
A team player with a “can-do” attitude who is eager to learn and grow within the Informa family
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
The pay range for this position is $65,000 - $68,200 depending on experience.
This posting will automatically expire on August 23, 2024.
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
Are you a self-motivated and detail-oriented marketer looking for a new challenge? Do you want to partner closely with strategic sales teams to help them engage new prospects? Informa is seeking a Marketing Manager to join our Life Sciences event sponsorship team. In this critical role, you will manage comprehensive marketing campaigns to promote and execute sponsorship opportunities at face-to-face and digital events in the biotech industry.
You’ll partner closely with sales, product, and marketing colleagues to identify opportunities, then manage projects through cross-functional teams to deliver qualified leads and high-impact collateral. By helping our clients reach their lead-generation, thought leadership, and branding objectives you’ll facilitate the connections and partnerships that drive the life sciences ecosystem.
JOB FUNCTION
**
Campaign Marketing (95%) **
Create and execute digital marketing campaigns to generate leads and awareness for sponsorship programs
Partner with the sales team to drive sales enablement efforts and ensure that marketing tactics are closely aligned with sales activities
Work with cross-functional teams to create and update landing pages, digital brochures, websites, and signage
Write engaging copy for email, social media, press releases, testimonials, landing pages, and collateral
Manage targeted outbound email marketing campaigns from concept to completion in Adestra
Contribute to inbound social media marketing on Twitter and LinkedIn
Leverage Salesforce.com to track campaign results and maintain client database
Provide sales team with timely reports and custom campaigns to support their revenue generation efforts
Track results of digital campaigns, measure revenue impact, and perform A/B testing for continuous improvement
Other (5%)
Participates in Informa-led communities and team building groups.
Performs other duties as needed.
The pay range for this position is 56,000 - 68,000 depending on experience
This posting will automatically expire on 7/24/2024
Qualifications:Qualifications
BS/BA in business, marketing, or relevant field (MBA is preferred)
1-3 years of experience managing or supporting marketing campaigns
An understanding of the B2B marketing environment
Excellent detail orientation, with a tenacious approach to solving problems and figuring things out
Strong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environment
Outstanding writing and communication skills
Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpful
Email marketing platform knowledge and a basic understanding of HTML
Interest in science, technology, and business
A team player with a “can-do” attitude who is eager to learn and grow within the Informa family
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
The pay range for this position is $65,000 - $68,200 depending on experience.
This posting will automatically expire on August 23, 2024.
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
Recognition for great work, with global awards and kudos programs
As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.