Informa Group Plc.
Marketing Manager - Demand Generation
Informa Group Plc., Boston, Massachusetts, us, 02298
Company Description
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses
Job Description
Are you a self-motivated and detail-oriented marketer looking for a new challenge? Do you want to partner closely with strategic sales teams to help them engage new prospects? Informa is seeking a Marketing Manager to join our Life Sciences event sponsorship team. In this critical role, you will manage comprehensive marketing campaigns to promote and execute sponsorship opportunities at face-to-face and digital events in the biotech industry.
You'll partner closely with sales, product, and marketing colleagues to identify opportunities, then manage projects through cross-functional teams to deliver qualified leads and high-impact collateral. By helping our clients reach their lead-generation, thought leadership, and branding objectives you'll facilitate the connections and partnerships that drive the life sciences ecosystem.
JOB FUNCTION
Campaign Marketing (95%)Create and execute digital marketing campaigns to generate leads and awareness for sponsorship programsPartner with the sales team to drive sales enablement efforts and ensure that marketing tactics are closely aligned with sales activitiesWork with cross-functional teams to create and update landing pages, digital brochures, websites, and signageWrite engaging copy for email, social media, press releases, testimonials, landing pages, and collateralManage targeted outbound email marketing campaigns from concept to completion in AdestraContribute to inbound social media marketing on Twitter and LinkedInLeverage Salesforce.com to track campaign results and maintain client databaseProvide sales team with timely reports and custom campaigns to support their revenue generation effortsTrack results of digital campaigns, measure revenue impact, and perform A/B testing for continuous improvementOther (5%)
Participates in Informa-led communities and team building groups.Performs other duties as needed.The pay range for this position is 56,000 - 68,000 depending on experience
This posting will automatically expire on 7/24/2024
Qualifications
BS/BA in business, marketing, or relevant field (MBA is preferred)
1-3 years of experience managing or supporting marketing campaignsAn understanding of the B2B marketing environmentExcellent detail orientation, with a tenacious approach to solving problems and figuring things outStrong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environmentOutstanding writing and communication skillsStrong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpfulEmail marketing platform knowledge and a basic understanding of HTMLInterest in science, technology, and businessA team player with a "can-do" attitude who is eager to learn and grow within the Informa familyAdditional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
The pay range for this position is $65,000 - $68,200 depending on experience.This posting will automatically expire on August 23, 2024.
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job movesTime out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.
Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.
We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses
Job Description
Are you a self-motivated and detail-oriented marketer looking for a new challenge? Do you want to partner closely with strategic sales teams to help them engage new prospects? Informa is seeking a Marketing Manager to join our Life Sciences event sponsorship team. In this critical role, you will manage comprehensive marketing campaigns to promote and execute sponsorship opportunities at face-to-face and digital events in the biotech industry.
You'll partner closely with sales, product, and marketing colleagues to identify opportunities, then manage projects through cross-functional teams to deliver qualified leads and high-impact collateral. By helping our clients reach their lead-generation, thought leadership, and branding objectives you'll facilitate the connections and partnerships that drive the life sciences ecosystem.
JOB FUNCTION
Campaign Marketing (95%)Create and execute digital marketing campaigns to generate leads and awareness for sponsorship programsPartner with the sales team to drive sales enablement efforts and ensure that marketing tactics are closely aligned with sales activitiesWork with cross-functional teams to create and update landing pages, digital brochures, websites, and signageWrite engaging copy for email, social media, press releases, testimonials, landing pages, and collateralManage targeted outbound email marketing campaigns from concept to completion in AdestraContribute to inbound social media marketing on Twitter and LinkedInLeverage Salesforce.com to track campaign results and maintain client databaseProvide sales team with timely reports and custom campaigns to support their revenue generation effortsTrack results of digital campaigns, measure revenue impact, and perform A/B testing for continuous improvementOther (5%)
Participates in Informa-led communities and team building groups.Performs other duties as needed.The pay range for this position is 56,000 - 68,000 depending on experience
This posting will automatically expire on 7/24/2024
Qualifications
BS/BA in business, marketing, or relevant field (MBA is preferred)
1-3 years of experience managing or supporting marketing campaignsAn understanding of the B2B marketing environmentExcellent detail orientation, with a tenacious approach to solving problems and figuring things outStrong interpersonal skills and proven ability to multi-task effectively in a fast-paced, team-oriented environmentOutstanding writing and communication skillsStrong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with CRM is helpfulEmail marketing platform knowledge and a basic understanding of HTMLInterest in science, technology, and businessA team player with a "can-do" attitude who is eager to learn and grow within the Informa familyAdditional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
The pay range for this position is $65,000 - $68,200 depending on experience.This posting will automatically expire on August 23, 2024.
Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job movesTime out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the world
We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.