Honeywell
Director of Marketing Operations
Honeywell, Atlanta, Georgia, United States, 30383
Honeywell is hiring a Director of Marketing Operations based out of Atlanta, Georgia. As the Director of Marketing Operations for Honeywell Building Automation, you will be responsible for overseeing the efficiency and effectiveness of the marketing function’s tools, processes, data, and strategic priorities. This role ensures that the marketing team operates smoothly, aligns commercial functions against BA’s strategy, and accelerates attainment of business goals by understanding and defining how to best win given market, customer, and competitive insights and intelligence.
You will report to our VP of Marketing and lead our Marketing Operations team.
In this role, you will impact the success of our business by:
Leading the transformation of Marketing Operations practices with the objectives of improving service and quality, reducing costs through continuous improvement.
Driving marketing excellence, executing strategic projects and program operations under the direction of the CMO and working through and influencing members of the leadership team to drive results.
Collaborate with the CMO and other senior leaders to support strategic planning and to facilitate the data, tools, and processes needed to optimize marketing campaigns and initiatives.
Lead and manage the marketing budget process, ensuring collaboration with finance to guide visibility, tracking, and timely approvals and optimal allocation of resources.
Streamline marketing processes including lead process and attribution of revenue to digital campaigns to improve measurement, efficiency and effectiveness.
Develop and maintain marketing performance metrics and dashboards.
Analyze campaign performance data to provide insights and recommendations for improvement.
Stay current with industry trends and emerging technologies to enhance marketing capabilities.
Collaborating with marketing and cross-functional teams to move work forward.
As a people leader at Honeywell, you will also have the following responsibilities:
Developing and supporting your team of marketing operations professionals, providing guidance, coaching, and mentorship to help them perform at their best
Identifying and developing successors within your team, fostering a culture of growth and career development
Driving employee engagement and retention through effective communication, recognition, and opportunities for professional growth
Fostering an inclusive and collaborative team environment, promoting diversity and ensuring equal opportunities for all team members
Building a strong and diverse team by recruiting top talent and promoting a culture of excellence
KEY RESPONSIBILITIES:
Identify work streams within the organization, identify silos and provide recommendations to break down silos to drive improved performance
Gain understanding of core issues through analyzing data, listening, and observing; compile findings and make informed recommendations on next steps to CMO and leadership team
Work within an integrated cross-functional team to execute plan
Regularly meet with leadership on program insights, potential issues, and recommend solutions to address
Prepare regular reports for senior management, highlighting key metrics and ROI.
This role oversees the marketing MOS to drive clarity and closure of issues across the business and to facilitate overall business growth.
Analyze and report on the performance for the marketing function
Collaborate with cross-functional teams to ensure alignment and optimized execution
Build insights and intelligence engine through internal and external sources in key markets
Own the “how we will win” commercial playbook
Synthesize market, customer and competitive actions to deliver insights, implications to key stakeholders
Collaborate with stakeholders on potential actions given insights and implications
Develop internal communication repository and mechanism to ensure awareness, on-going education, and support for stakeholders/BA leaders
Provide feedback loop to related commercial functions such as strategy, sales execution, and offering management
PEOPLE LEADER RESPONSIBILITIES:
Develop and support your team of digital marketing professionals
Identify and develop successors within your team
Drive employee engagement and retention
Foster an inclusive and collaborative team environment
Recruit top talent and promote a culture of excellence
YOU MUST HAVE:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
8+ years of total experience in marketing, with a focus on B2B marketing
3+ years of experience in data-driven marketing roles such as digital marketing, reporting and analytics, competitive intelligence and/or market research
Proven track record of developing, executing and optimizing successful integrated marketing strategies and campaigns
Experience with multiple go-to-market channels including sales, familiarity with driving leads through the pipeline and success driving demand generation for a B2B company
Strong analytical skills and ability to derive insights from data
Excellent interpersonal, communication and collaboration skills
WE VALUE:
Master's degree in Marketing or a related field
Experience in the building automation industry is a plus but not required
Knowledge of marketing operations best practices
Experience managing agencies and scopes of work with vendors
Experience planning and leading strategic initiatives
Ability to forge solid relationships and manage across a broad and geographically dispersed business
Demonstrated analytical, business planning and problem-solving skills
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
You will report to our VP of Marketing and lead our Marketing Operations team.
In this role, you will impact the success of our business by:
Leading the transformation of Marketing Operations practices with the objectives of improving service and quality, reducing costs through continuous improvement.
Driving marketing excellence, executing strategic projects and program operations under the direction of the CMO and working through and influencing members of the leadership team to drive results.
Collaborate with the CMO and other senior leaders to support strategic planning and to facilitate the data, tools, and processes needed to optimize marketing campaigns and initiatives.
Lead and manage the marketing budget process, ensuring collaboration with finance to guide visibility, tracking, and timely approvals and optimal allocation of resources.
Streamline marketing processes including lead process and attribution of revenue to digital campaigns to improve measurement, efficiency and effectiveness.
Develop and maintain marketing performance metrics and dashboards.
Analyze campaign performance data to provide insights and recommendations for improvement.
Stay current with industry trends and emerging technologies to enhance marketing capabilities.
Collaborating with marketing and cross-functional teams to move work forward.
As a people leader at Honeywell, you will also have the following responsibilities:
Developing and supporting your team of marketing operations professionals, providing guidance, coaching, and mentorship to help them perform at their best
Identifying and developing successors within your team, fostering a culture of growth and career development
Driving employee engagement and retention through effective communication, recognition, and opportunities for professional growth
Fostering an inclusive and collaborative team environment, promoting diversity and ensuring equal opportunities for all team members
Building a strong and diverse team by recruiting top talent and promoting a culture of excellence
KEY RESPONSIBILITIES:
Identify work streams within the organization, identify silos and provide recommendations to break down silos to drive improved performance
Gain understanding of core issues through analyzing data, listening, and observing; compile findings and make informed recommendations on next steps to CMO and leadership team
Work within an integrated cross-functional team to execute plan
Regularly meet with leadership on program insights, potential issues, and recommend solutions to address
Prepare regular reports for senior management, highlighting key metrics and ROI.
This role oversees the marketing MOS to drive clarity and closure of issues across the business and to facilitate overall business growth.
Analyze and report on the performance for the marketing function
Collaborate with cross-functional teams to ensure alignment and optimized execution
Build insights and intelligence engine through internal and external sources in key markets
Own the “how we will win” commercial playbook
Synthesize market, customer and competitive actions to deliver insights, implications to key stakeholders
Collaborate with stakeholders on potential actions given insights and implications
Develop internal communication repository and mechanism to ensure awareness, on-going education, and support for stakeholders/BA leaders
Provide feedback loop to related commercial functions such as strategy, sales execution, and offering management
PEOPLE LEADER RESPONSIBILITIES:
Develop and support your team of digital marketing professionals
Identify and develop successors within your team
Drive employee engagement and retention
Foster an inclusive and collaborative team environment
Recruit top talent and promote a culture of excellence
YOU MUST HAVE:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
8+ years of total experience in marketing, with a focus on B2B marketing
3+ years of experience in data-driven marketing roles such as digital marketing, reporting and analytics, competitive intelligence and/or market research
Proven track record of developing, executing and optimizing successful integrated marketing strategies and campaigns
Experience with multiple go-to-market channels including sales, familiarity with driving leads through the pipeline and success driving demand generation for a B2B company
Strong analytical skills and ability to derive insights from data
Excellent interpersonal, communication and collaboration skills
WE VALUE:
Master's degree in Marketing or a related field
Experience in the building automation industry is a plus but not required
Knowledge of marketing operations best practices
Experience managing agencies and scopes of work with vendors
Experience planning and leading strategic initiatives
Ability to forge solid relationships and manage across a broad and geographically dispersed business
Demonstrated analytical, business planning and problem-solving skills
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.