Confidential
Vice President, Growth and Performance Marketing
Confidential, Dallas, Texas, United States, 75215
Vice President, Growth and Performance MarketingAbout the CompanyPopular styling platform delivering personalized apparel & accessoriesIndustryApparel & FashionTypePublic CompanyFounded2011Employees5001-10,000CategoriesRetailB2CE-commerceInternetConsumer StaplesTechnologyAustinESPNHurricanesMajor League BaseballOther Biz ServicesServicesShoesSocial MediaFashionApparel & FootwearDesignProfessional ServicesTextilesSpecialtiesshoppingpersonal stylinge-commercetechnologydata scienceengineeringretailmerchandisingwarehouse operationsand marketingBusiness ClassificationsB2CAbout the RoleThe Company is seeking a VP of Growth and Performance Marketing to join their dynamic team. This critical leadership role is focused on creating and driving strategic marketing initiatives that foster both client and company growth. The successful candidate will be responsible for overseeing a wide range of marketing functions, including customer acquisition, performance marketing, demand generation, CRM, and revenue growth. Key responsibilities include leading a large team, creating and implementing marketing plans that align with business objectives, using data and analytics for decision-making, and ensuring consistent messaging that reflects the brand. The role also involves managing the marketing budget and building strong partnerships with internal and external teams. To be considered for this role, candidates should have a minimum of 15 years' experience in a marketing leadership position, with a strong preference for those with a background in the consumer goods industry, particularly retail, fashion, or beauty. A degree in marketing, business administration, or a related field is required. The ideal candidate will have a proven track record in growth hacking, social media, demand generation, and performance marketing, as well as experience with campaign management and web analytics tools. Strong analytical, communication, and interpersonal skills are essential, as is the ability to work well in a fast-paced, goal-driven environment and to build relationships with multiple stakeholders.Hiring Manager TitleChief Marketing OfficerTravel PercentLess than 10%FunctionsMarketing