Blue Plate Media Services
Associate Digital Media Director
Blue Plate Media Services, Summit, New Jersey, us, 07902
New Jersey-based, global media agency, specializing in play and the joy of living, is searching for a seasoned, agency-experienced Associate Digital Media Director to join our collaborative and best-in-class agency team. This is an in-office position with a hybrid opportunity for a proven candidate.Celebrating 24 years of consistent YOY growth, we seek an experienced agency leader to join our New Jersey HQ to help strategize, plan, buy, manage, traffic, and report advertising campaigns across digital and traditional platforms in global territories, while representing a roster of acclaimed international clients and brands.Associate Digital Media DirectorMedia planning and buying with 7+ years of digital media agency experience a mustNew Jersey or Tri-State candidate preferredCollaboratively work alongside Group Director, Media Director, and Media Managers, across a portfolio of global kid and family accounts, to bring measurable, cross-screen campaigns to lifeProficient in setting up and managing paid media campaigns across digital, mobile, social, gaming, and programmatic platformsDemonstrated knowledge and experience across channels (i.e. video, display, paid social (Meta, Google, TikTok), gaming, retail media (PPC), and traditional mediaDevelop, manage and deliver client-facing performance reportsSolid understanding of US and global markets, and use of media tools to steer planning.Keen eye for detail and understanding of budget restraintsDelivering client-facing performance reports with a keen eye on POSManage campaign assets, trafficking, and tagging to ensure campaigns are set up properlyAnalysis & ReportingResponsible for digital analytics and insightsProficient in reporting metrics and optimizations needed for outstanding campaign performanceMonitor ad verification and ad server data to provide critical thinking, analysis, and conclusionsMust have a keen knowledge of GA, DatoramaEffectively communicate optimization strategies and cross-platform opportunitiesResponsible for pulling and crafting competitive Spending reports and providing analysis and visualization for client review and understanding.Collect, review, analyze, and chart client POS data, providing visualization of media to salesYou AreBest in your class. Your work is at the highest level.A motivated, hands-on leader, with 7+ years of digital media agency experienceA champion of the cross-screen buying processCompetitive and behavioral research is your trusted friend.Proficient in reporting tools (GA, Datorama, Excel)Detail-oriented with a commitment to follow throughNimble and flexible to succeed in a fast-paced agency environmentFocused on client needs with the understanding that every campaign delivers on goalCollaborative, team worker with time management and organizational skillsA problem solver with the ability to manage multiple ongoing campaignsIntellectually curious, always looking to educate the team and apply learningsExperience NecessaryKnowledge of digital channels/buying methods (video, display, search, gaming, programmatic, paid social; retail media, etc.)Expert in marketing principles and analytics is a mustProficient in Microsoft ExcelExperience in setting up campaigns across paid social platforms (Meta, TikTok, Google)Competence within systems and tools related to the media planning processMastery of third-party ad server and ad verificationsFamiliarity with biddable channels and partner direct
About The CompanyBlue Plate Media Services (BPMS) is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, moms, and families. Celebrating 24 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly and collaborative environment where your voice is heard and your role is appreciated-full benefits, including 401K.To work at BPMS, we expect nothing short of your best. Send your resume, direct email, and a note of why you're the one. HQ is located in downtown Summit, New Jersey.BPMS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.Due to the high volume of applications, only eligible or matching candidates will be contacted by us.
About The CompanyBlue Plate Media Services (BPMS) is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with kids, moms, and families. Celebrating 24 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly and collaborative environment where your voice is heard and your role is appreciated-full benefits, including 401K.To work at BPMS, we expect nothing short of your best. Send your resume, direct email, and a note of why you're the one. HQ is located in downtown Summit, New Jersey.BPMS is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice.Due to the high volume of applications, only eligible or matching candidates will be contacted by us.