Social Media Marketing Specialist

Job Description:Responsible for conveying the value of new products and features to overseas users. Participate in early product feature definition discussions and organize the formulation of Go-To-Market plans based on product characteristics and usage scenarios.Responsible for uncovering the core value of the product and refining its selling points. Gain deep insights into user needs and create content suitable for different community/media platform styles, including but not limited to YouTube, TikTok, Instagram, and Facebook, by combining the characteristics of the target user group.High sensitivity to content, strong judgment and execution ability. Accurately grasp user content preferences, continuously generate creative ideas and gameplay, promote implementation, and continuously optimize iterations.Continuously optimize content strategies and improve data outcomes through data analysis, user research, and product selling point insights.Job Requirements:Familiar with social media and social platforms. Candidates with overseas market GTM/Product marketing experience are preferred.A heavy user of social media with a creative mind and rich ideas is preferred.Possess excellent strategic thinking and logical reasoning abilities. Candidates with experience from the 0 to 1 stage or with independent project ownership experience are preferred.