Senior Marketing Specialist

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.Tennant Company is seeking an enthusiastic Marketing Specialist to support the Marketing Operations department product launch activities and ongoing product content activities. We are looking for someone who has a strong focus on content creation that will take responsibility for writing and producing various types of product-focused marketing collateral, including brochures, web content and photo and video creation. This role is an integral part of bringing new products to market following our product launch processes and playbook, as well as keeping existing product content current. This position will work very closely with the product marketing team in developing product messaging and will gain understanding of the strategic aspects of the product marketing function.GENERAL RESPONSIBILITIES:Executes all product content for collateral, videos and web and plays a critical role in the overall success of product launchesPartners with country marketers to understand marketing strategy for a given effortCollaborates with internal and external partners to execute content, video, and imageryMonitors scheduling, planning, and time management from inception of project through deliveryProduces content for website, brochures, advertisements, flyers, and other marketing collateralAssists with inbound and outbound marketing initiatives to drive lead generationCollaborates with global cross-functional teams – creative, web, digital, sales enablement, business marketing and legal to produce marketing tacticsMaintains/enforces brand standardsPRODUCT LAUNCH SUPPORT:Act as subject matter expert for marketing operations on best practices in product launchesCollaborates with cross-functional launch team including product management, engineering, sales enablement and internal and external creative partners to produce launch materialsProject management and delivery of market-facing content (brochures, sell sheets, flyers, banners, ads, guides, white papers, videos, articles, website pages) ensuring alignment of messaging development, copywriting, and legal reviewOversee video and photography production to ensure they meet brand standardsKey team member in launch of new products, managing the implementation of the communications planBRAND/ DESIGN:Manage external and internal creative partners including schedule management, approvals, and billing (writers, graphic design, video, CGI photography)Quality control of all creative outputs in line with brand standards including proofing deliverablesCreate engaging marketing pieces for a variety of media with strong ability to translate requirements into designADDITIONAL REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS:Experience as a key contributor to product launch planning and executionDemonstrates strong technical writing skills with ability to write, proof and improve contentHands-on, self-motivated, and organized individualCreative with good attention to detailStrong project management skills and the ability to meet deadlinesAbility to work independently as well as part of a teamAbility to work effectively in a high-pressure, deadline-oriented environmentAbility to creatively problem-solveAbility to build and maintain positive relationships internally and externally, while maintaining a client service orientationWillingness to be flexible and adjust to a changing work environmentREQUIRED EXPERIENCE & EDUCATION:Bachelor’s degree in Marketing, Communications or related fieldProficient in Microsoft Office and PowerPoint5 years+ marketing and project management experienceKnowledge of digital marketing, content marketing and project managementMicrosoft Office, Workfront Project Management tool, CRMBegin your journey with us. Let's reinvent how the world cleans.Equal Opportunity EmployerTennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, age, military service, pregnancy, sexual orientation, genetic information (including family medical history), marital status, gender identity or expression, parental status, political or any other non-merit based factors protected by state or federal law or local ordinance.

#J-18808-Ljbffr