Brigham Young University-Hawaii
Communications and Marketing Director
Brigham Young University-Hawaii, Hilo, Hawaii, us, 96721
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Job Summary
The Communications and Marketing Director, under the supervision of the Advancement Vice President, is responsible for developing, implementing, and measuring the university's communications, marketing, and public relations strategies, both external and internal. The incumbent takes charge of leading a small team of communications and marketing professionals and coordinates at the strategic and tactical levels. This position requires a visionary leader who can navigate the complexities of a diverse communication landscape and drive impactful communication and marketing strategies for BYU-Hawaii. .
Primary Responsibilities
Develop and lead the implementation of strategic communication and marketing plans aligned with the university's goals and objectives (60%)
Ensures consistent communication of the university's mission, vision and strategic plan to both internal and external stakeholders.
Responsible for the conceptual direction of university marketing, branding, visual artifacts, and publications.
Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant.
Oversees corporate communications and branding in various online and print platforms such as Instagram, Facebook, LinkedIn, and industry magazines.
Collaborates with departments and programs to execute communication and marketing plans that align with university priorities for maximum effectiveness.
Cultivates positive connections with media representatives, maintains ongoing communication, and orchestrates focused strategic methods to advance the priorities of the university.
Provide expertise and advice to campus leadership regarding internal and external public relations matters.
Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Supervision and leadership to the University Communication Team (40%)
Ensure efficient and clear project management and workflow processes for the Communication and Marketing team, creating broadly shared expectations for customer service to internal campus constituents.
Organizes and oversees the schedules and work of communications and marketing supervisors.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with company policy.
Additional Responsibilities
Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed.
Assists executive leadership in developing presentations, speeches, and other important corporate messages.
Develops, implements, and adheres to communications budget.
Develops, composes, distributes, and implements policies to enhance the efficiency of the communications department and to further develop the building and maintaining of a positive corporate brand.
Performs other related duties as assigned.
Education
Bachelor's degree in English, Communications, Public Relations, Marketing, or related field. Master's Degree Preferred.
Work Experience
10 years of experience in public relations, including supervisory and comprehensive marketing experience required.
Benefits
401(k) matching
Tuition benefits for employee and qualified dependents
Medical and Dental
Short- and Long-term disability benefits
Paid parental and maternity leave
Housing Allowance
Relocation Package
Approximate starting salary:
$103,000 - $127,000. The wage offered could be above or below range based on education and experience as it relates to the job description.
Physical Demands
Air-conditioned office environment with minimal physical effort required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
As an educational institution affiliated with The Church of Jesus Christ of Latter-day Saints, BYU-Hawaii prefers to hire qualified members of the Church in good standing, as authorized under 41 C.F.R. § 60-1.5 (a)(6). To be eligible for employment, applicants who are members of the Church must hold and be worthy to hold a current temple recommend and receive a clearance from the Church's Ecclesiastical Clearance Office. Job applicants must be able to meet these conditions to advance through the hiring process successfully. An expired temple recommend will prevent consideration for hire.
*More information may be requested as you progress through the recruiting process.
Job Summary
The Communications and Marketing Director, under the supervision of the Advancement Vice President, is responsible for developing, implementing, and measuring the university's communications, marketing, and public relations strategies, both external and internal. The incumbent takes charge of leading a small team of communications and marketing professionals and coordinates at the strategic and tactical levels. This position requires a visionary leader who can navigate the complexities of a diverse communication landscape and drive impactful communication and marketing strategies for BYU-Hawaii. .
Primary Responsibilities
Develop and lead the implementation of strategic communication and marketing plans aligned with the university's goals and objectives (60%)
Ensures consistent communication of the university's mission, vision and strategic plan to both internal and external stakeholders.
Responsible for the conceptual direction of university marketing, branding, visual artifacts, and publications.
Oversees the development and maintenance of the corporate website including methods to deliver message, ease of navigation, and clarity of information; ensures that all content is current and relevant.
Oversees corporate communications and branding in various online and print platforms such as Instagram, Facebook, LinkedIn, and industry magazines.
Collaborates with departments and programs to execute communication and marketing plans that align with university priorities for maximum effectiveness.
Cultivates positive connections with media representatives, maintains ongoing communication, and orchestrates focused strategic methods to advance the priorities of the university.
Provide expertise and advice to campus leadership regarding internal and external public relations matters.
Ensure communication industry best practices are followed and monitor campus communication for internal/external response and/or legal concerns.
Supervision and leadership to the University Communication Team (40%)
Ensure efficient and clear project management and workflow processes for the Communication and Marketing team, creating broadly shared expectations for customer service to internal campus constituents.
Organizes and oversees the schedules and work of communications and marketing supervisors.
Conducts performance evaluations that are timely and constructive.
Handles discipline and termination of employees as needed and in accordance with company policy.
Additional Responsibilities
Acts as corporate spokesperson and responds to members of the media in a timely manner; composes and distributes press releases as needed.
Assists executive leadership in developing presentations, speeches, and other important corporate messages.
Develops, implements, and adheres to communications budget.
Develops, composes, distributes, and implements policies to enhance the efficiency of the communications department and to further develop the building and maintaining of a positive corporate brand.
Performs other related duties as assigned.
Education
Bachelor's degree in English, Communications, Public Relations, Marketing, or related field. Master's Degree Preferred.
Work Experience
10 years of experience in public relations, including supervisory and comprehensive marketing experience required.
Benefits
401(k) matching
Tuition benefits for employee and qualified dependents
Medical and Dental
Short- and Long-term disability benefits
Paid parental and maternity leave
Housing Allowance
Relocation Package
Approximate starting salary:
$103,000 - $127,000. The wage offered could be above or below range based on education and experience as it relates to the job description.
Physical Demands
Air-conditioned office environment with minimal physical effort required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
As an educational institution affiliated with The Church of Jesus Christ of Latter-day Saints, BYU-Hawaii prefers to hire qualified members of the Church in good standing, as authorized under 41 C.F.R. § 60-1.5 (a)(6). To be eligible for employment, applicants who are members of the Church must hold and be worthy to hold a current temple recommend and receive a clearance from the Church's Ecclesiastical Clearance Office. Job applicants must be able to meet these conditions to advance through the hiring process successfully. An expired temple recommend will prevent consideration for hire.
*More information may be requested as you progress through the recruiting process.