StellarWP
Sr Director of Marketing
StellarWP, Lansing, Michigan, United States, 48900
Description
At StellarWP, we're passionate about pushing the boundaries of what's possible with WordPress. As a premium WordPress company, we bring together a talented team of innovators, designers, and developers who are dedicated to creating top-tier products that empower website creators and businesses worldwide. Working at StellarWP means being part of a vibrant, collaborative community where creativity thrives and every idea matters. Here, you'll have the opportunity to work on cutting-edge projects, grow alongside industry experts, and make a meaningful impact in the digital world.
We are looking for a seasoned professional with a deep understanding of WordPress, experience leading distributed teams, and a passion for digital marketing to join our team as Sr. Director of Marketing. In this role, you'll drive strategic initiatives, lead cross-functional teams, and shape the future of our digital products. If you're ready to make a significant impact and bring your expertise to a fast-growing, innovative environment, we want to hear from you! Apply today to be a part of our visionary leadership team.
This is a permanent, full-time, remote position with an annual salary up to $150K.
Responsibilities:
Lead and mentor a distributed team of professionals, fostering a collaborative and results-oriented cultureOversee the planning, execution, and optimization of multi-channel digital marketing campaignsUtilize analytics and data-driven insights to measure the effectiveness of marketing efforts, identify opportunities for improvement, and inform future strategiesWork closely with cross-functional teams to ensure a cohesive and integrated approach to marketingCreate dashboards and provide regular reports to senior leadership on the performance of digital marketing initiatives and their impact on business objectivesArchitect and maintain the marketing technology stack, identifying and leveraging automation opportunities to enhance efficiencyStay ahead of industry trends and emerging technologies to ensure StellarWP remains at the forefront of WordPress innovationFormulate and execute comprehensive testing for content and landing pages with a focus on enhancing user engagement and improving conversion rate optimizationManage and deliver ad hoc projects, including business analysis, customer research, data analysis, reporting, and product improvements, with a particular focus on conversion rate optimization (CRO) testingManage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; or commensurate experience15+ years of experience in digital marketing, with at least 5 years leading distributed teams5+ years working experience with WordPressExcellent analytical abilities, backed by experience with advanced CRM and marketing automation platformsProven ability to develop strategic plans and successfully execute projectsThe ability to identify new market opportunities that result in demonstrable brand growth and expansionDemonstrated success in launching, evaluating, and refining marketing campaigns with an on emphasizes speed to market and continuous improvementStrong budget management skills, including planning, forecasting, and resource allocationExperienced in change managementExcellent communication and interpersonal skills with a proven track record of effective stakeholder management at all levelsProven project management expertise; the ability to balance various complex projects running simultaneouslyUp-to-date on the latest trends and technologies in digital marketingExpertise in web analytics toolsExperience collaborating across both technical and non-technical teams to remove roadblocksExpertise in web analytics tools (e.g., Google Analytics, HubSpot, etc.)Experience with agile project management methodologies, demonstrating an ability to adapt quickly to changing priorities and managing scope creepBonus Points:
Email marketing automation expertise with ActiveCampaignExperience with international marketing and understanding of global market dynamicsWe Offer:
Excellent Employer paid Benefits options - Medical, Dental, Vision, PrescriptionTraditional and Roth 401k with company matchingFun employer-sponsored eventsA collaborative team cultureConsistent/set work hoursChallenging non-redundant daily dutiesA voice in how things get doneAccess to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains "at will".
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.
At StellarWP, we're passionate about pushing the boundaries of what's possible with WordPress. As a premium WordPress company, we bring together a talented team of innovators, designers, and developers who are dedicated to creating top-tier products that empower website creators and businesses worldwide. Working at StellarWP means being part of a vibrant, collaborative community where creativity thrives and every idea matters. Here, you'll have the opportunity to work on cutting-edge projects, grow alongside industry experts, and make a meaningful impact in the digital world.
We are looking for a seasoned professional with a deep understanding of WordPress, experience leading distributed teams, and a passion for digital marketing to join our team as Sr. Director of Marketing. In this role, you'll drive strategic initiatives, lead cross-functional teams, and shape the future of our digital products. If you're ready to make a significant impact and bring your expertise to a fast-growing, innovative environment, we want to hear from you! Apply today to be a part of our visionary leadership team.
This is a permanent, full-time, remote position with an annual salary up to $150K.
Responsibilities:
Lead and mentor a distributed team of professionals, fostering a collaborative and results-oriented cultureOversee the planning, execution, and optimization of multi-channel digital marketing campaignsUtilize analytics and data-driven insights to measure the effectiveness of marketing efforts, identify opportunities for improvement, and inform future strategiesWork closely with cross-functional teams to ensure a cohesive and integrated approach to marketingCreate dashboards and provide regular reports to senior leadership on the performance of digital marketing initiatives and their impact on business objectivesArchitect and maintain the marketing technology stack, identifying and leveraging automation opportunities to enhance efficiencyStay ahead of industry trends and emerging technologies to ensure StellarWP remains at the forefront of WordPress innovationFormulate and execute comprehensive testing for content and landing pages with a focus on enhancing user engagement and improving conversion rate optimizationManage and deliver ad hoc projects, including business analysis, customer research, data analysis, reporting, and product improvements, with a particular focus on conversion rate optimization (CRO) testingManage the marketing budget, ensuring efficient allocation of resources to maximize ROI.Qualifications:
Bachelor's degree in Marketing, Business, or a related field; or commensurate experience15+ years of experience in digital marketing, with at least 5 years leading distributed teams5+ years working experience with WordPressExcellent analytical abilities, backed by experience with advanced CRM and marketing automation platformsProven ability to develop strategic plans and successfully execute projectsThe ability to identify new market opportunities that result in demonstrable brand growth and expansionDemonstrated success in launching, evaluating, and refining marketing campaigns with an on emphasizes speed to market and continuous improvementStrong budget management skills, including planning, forecasting, and resource allocationExperienced in change managementExcellent communication and interpersonal skills with a proven track record of effective stakeholder management at all levelsProven project management expertise; the ability to balance various complex projects running simultaneouslyUp-to-date on the latest trends and technologies in digital marketingExpertise in web analytics toolsExperience collaborating across both technical and non-technical teams to remove roadblocksExpertise in web analytics tools (e.g., Google Analytics, HubSpot, etc.)Experience with agile project management methodologies, demonstrating an ability to adapt quickly to changing priorities and managing scope creepBonus Points:
Email marketing automation expertise with ActiveCampaignExperience with international marketing and understanding of global market dynamicsWe Offer:
Excellent Employer paid Benefits options - Medical, Dental, Vision, PrescriptionTraditional and Roth 401k with company matchingFun employer-sponsored eventsA collaborative team cultureConsistent/set work hoursChallenging non-redundant daily dutiesA voice in how things get doneAccess to ongoing training
Disclaimer:
This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains "at will".
Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.