F5
Technical Marketing Manager
F5, Seattle, Washington, us, 98127
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
As a Technical Marketing Manager, who is a subject matter expert on Modern Application Delivery, Security, and AI solutions, you will play a crucial role in both tactical and strategic marketing activities. You will be responsible for understanding customer needs, supporting the development of effective marketing campaigns and content. You will support sales teams with effective tools and messaging. You will collaborate with various teams to drive consistent messaging and enhance our market presence of F5's AI and App delivery solutions. This role requires a balance of analytical skills, creativity, and strategic thinking.
Key Responsibilities:
Identifying customer pain points, developing and refining solution messaging and positioning.Working closely with Product Marketers to align F5 portfolio value proposition and messaging with market needs and customer pain points.Ensuring F5's positioning and messaging are consistently integrated into use-case development.Collaborating with product and sales teams to create compelling use-case materials.Creating and optimizing CXO and Buyer persona-based content such as industry-specific content addressing the unique needs of different verticals, infographics, eBooks, and webinars.Build and maintain web pages, ensuring content is informative, engaging, and aligned with customer needs.Supporting sales initiatives and campaigns, optimizing SEO and SEM to enhance online solution visibility and engagement.Research and understand new and adjacent markets to identify growth opportunities, developing strategies to penetrate these markets effectively.Utilize innovative storytelling techniques to enhance marketing materials, creating compelling narratives that resonate with target audiences.Share insights and knowledge with internal teams, conducting training sessions and workshops to enhance team capabilities.Analyze sales data to identify trends and insights, using findings to refine marketing strategies and improve sales enablement.Qualifications:
Bachelor's degree in marketing, Business, or related field.5+ years of experience in technical marketing or a related role.Strong understanding of the Application Delivery, Security and AI industry, market trends.Experience with SEO, SEM, and content marketing.Proven ability to develop and execute effective marketing strategies.Excellent communication and presentation skills.Ability to work collaboratively in a cross-functional team environment.Ability to curate content for customers and for sales enablement.Strong analytical and problem-solving skills.Ability to manage multiple projects simultaneously.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual U.S. base pay range for this position is: $112,446.00 - $168,670.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or
@myworkday.com)
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
As a Technical Marketing Manager, who is a subject matter expert on Modern Application Delivery, Security, and AI solutions, you will play a crucial role in both tactical and strategic marketing activities. You will be responsible for understanding customer needs, supporting the development of effective marketing campaigns and content. You will support sales teams with effective tools and messaging. You will collaborate with various teams to drive consistent messaging and enhance our market presence of F5's AI and App delivery solutions. This role requires a balance of analytical skills, creativity, and strategic thinking.
Key Responsibilities:
Identifying customer pain points, developing and refining solution messaging and positioning.Working closely with Product Marketers to align F5 portfolio value proposition and messaging with market needs and customer pain points.Ensuring F5's positioning and messaging are consistently integrated into use-case development.Collaborating with product and sales teams to create compelling use-case materials.Creating and optimizing CXO and Buyer persona-based content such as industry-specific content addressing the unique needs of different verticals, infographics, eBooks, and webinars.Build and maintain web pages, ensuring content is informative, engaging, and aligned with customer needs.Supporting sales initiatives and campaigns, optimizing SEO and SEM to enhance online solution visibility and engagement.Research and understand new and adjacent markets to identify growth opportunities, developing strategies to penetrate these markets effectively.Utilize innovative storytelling techniques to enhance marketing materials, creating compelling narratives that resonate with target audiences.Share insights and knowledge with internal teams, conducting training sessions and workshops to enhance team capabilities.Analyze sales data to identify trends and insights, using findings to refine marketing strategies and improve sales enablement.Qualifications:
Bachelor's degree in marketing, Business, or related field.5+ years of experience in technical marketing or a related role.Strong understanding of the Application Delivery, Security and AI industry, market trends.Experience with SEO, SEM, and content marketing.Proven ability to develop and execute effective marketing strategies.Excellent communication and presentation skills.Ability to work collaboratively in a cross-functional team environment.Ability to curate content for customers and for sales enablement.Strong analytical and problem-solving skills.Ability to manage multiple projects simultaneously.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual U.S. base pay range for this position is: $112,446.00 - $168,670.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or
@myworkday.com)
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.