F5 Networks
Integrated Marketing Manager
F5 Networks, Seattle, Washington, us, 98127
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
We are looking for a skilled and experienced marketer with a background in B2B technology marketing, who excels in Integrated Marketing strategy, delivering end to end plans that include early thought leadership to practical guidance and best practices which reach and engage audiences in a compelling way. You should also have solid business skills to build, define and measure the success of your work, laddering it to company goals and business outcomes. You should live for seeking to understand our customer, what makes them tick, and for building innovative ways to engage and drive momentum with individuals and accounts all leading to sales pipeline and wins. Culturally, you should embrace the benefits of agile marketing, love rapidly iterating on plans, and not be afraid to take risks and fail fast.
Core Responsibilities
Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities.Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities.Partner with solutions and product marketing to develop the content portfolio supporting our GTM and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments.Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners.Analyze reporting to articulate team success through KPIs, metrics, and other performance data.Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution.
Collaboration
Work closely with Product Marketing, Solutions Marketing, Business Development and Alliance Partners, Field Solutions Architects and other experts within F5 in understanding the technical capabilities of the F5 portfolio of core and cloud solutions.Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome.
Package the go to market strategy into a consumable, actionable format for reference of anyone in F5.
Experience
Personal Knowledge, Skills and Abilities
Understand the solutions, players, offerings and competitors in the ecosystem of security/cybersecurity, application delivery, specifically with knowledge of Security, Security/Cloud Architect, and CXO personas.
Demonstrable passion for technology and innovation, keeping up
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
We are looking for a skilled and experienced marketer with a background in B2B technology marketing, who excels in Integrated Marketing strategy, delivering end to end plans that include early thought leadership to practical guidance and best practices which reach and engage audiences in a compelling way. You should also have solid business skills to build, define and measure the success of your work, laddering it to company goals and business outcomes. You should live for seeking to understand our customer, what makes them tick, and for building innovative ways to engage and drive momentum with individuals and accounts all leading to sales pipeline and wins. Culturally, you should embrace the benefits of agile marketing, love rapidly iterating on plans, and not be afraid to take risks and fail fast.
Core Responsibilities
Develop Integrated Marketing plans to support GTM objectives and business goals. Thinking left to right across the customer journey discover, learn, try, buy and through to deploy, use, and renew as well as top to bottom from the highest altitude of press and analyst coverage to the most specific 1:few customer facing activities.Create compelling customer journeys which convince the customer of the need for F5 for each solution and scenario, clearly defining the why and how of where F5 fits in the modern app/security ecosystem resulting in won opportunities.Partner with solutions and product marketing to develop the content portfolio supporting our GTM and Use Case-based plans and programs with messaging, thought leadership, reasons to consider, reference architectures, and customer scenarios for F5 solutions in public and private cloud environments.Examine the performance of the end-to-end plan and content and drive the team to optimize for the greatest business impact, working closely with teammates and other marketing partners.Analyze reporting to articulate team success through KPIs, metrics, and other performance data.Understand and can get hands-on to investigate multi-channel customer engagement for trends and interesting moments which inform and refine new and existing plans, programs and execution.
Collaboration
Work closely with Product Marketing, Solutions Marketing, Business Development and Alliance Partners, Field Solutions Architects and other experts within F5 in understanding the technical capabilities of the F5 portfolio of core and cloud solutions.Work closely across corporate and field marketing to create a connected GTM strategy, taking feedback into consideration for the best customer experience and business outcome.
Package the go to market strategy into a consumable, actionable format for reference of anyone in F5.
Experience
Personal Knowledge, Skills and Abilities
Understand the solutions, players, offerings and competitors in the ecosystem of security/cybersecurity, application delivery, specifically with knowledge of Security, Security/Cloud Architect, and CXO personas.
Demonstrable passion for technology and innovation, keeping up