Touro University
Social Media Coordinator (School Accounts)
Touro University, New York, New York, us, 10261
Overview
As a Social Media Coordinator at Touro University, your primary responsibility will be to manage individual school Instagram accounts. This includes creating, implementing, and managing the social media strategy for the specified accounts, and communicating and coordinating with schools. This position plays an important role in getting Touro’s message and brand out to our target audience. The Instagram accounts help with general SEO for our web presence, and we use the IG feed to help with dynamic content for the website. While it’s housed in the web department, this role works closely with the Communications department and the individuals there that manage Touro’s main social channels, as well as the schools represented.
Responsibilities
Job responsibilities include:
Communication and coordination with schools (faculty, staff, and students)
Develop a strategy for each account.
Maintain a content calendar for each Instagram account.
Create and curate social media content that engages the target audience, including students, alumni, faculty, and staff. Inclusive of posts, reels, stories, highlights, etc.
Monitor messages, comments, inquiries, to make sure we’re responding and the appropriate people are following up.
Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what’s happening on campus.
Engage with students and alumni, liking, commenting, reposting as necessary and appropriate.
Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
Use social media analytics tools to track and measure the success of social media campaigns and report findings to the marketing team.
Video reels creation
This position has room for growth, including more handles, other platforms, and paid campaigns.
Qualifications
We’re looking for someone who is creative, ambitious, organized, and a relationship-builder. Obviously, social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and your hashtags are on the mark, a mix of good keywords and fun. Additionally, we’re looking for someone who is/has:
Self-starter. You’re comfortable going up to students and introducing yourself to get content. You’re eager to build a network of contacts among students, faculty, and staff.
Good communicator. You’re adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
Organized and plan ahead. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed.
Good juggler. You can juggle between the different accounts, schools, programs.
Excellent video production/editing skills
Great visual eye and photography skills
Comfortable with/willing to learn social posting management and analytics tools like Sprout Social.
Bachelor’s degree preferred
You will be traveling to various Touro campuses in the NY area for content.
Please attach either 2 samples Instagram posts in the form of a PDF under the “Additional Documents” section of your applicationORclearly link your website, portfolio, or public Instagram to your resume/cover letter.
Maximum Salary
USD $65,000.00/Yr.
Minimum Salary
USD $52,000.00/Yr.
Touro University offers a comprehensive benefits package for full-time employees which includes:
Full range of Health Plans
Medical Plans (choice of EPO, PPO, High Deductible HSA)
Flexible Spending Accounts (FSA)
Dental Plans (PPO & HMO) and Vision Plan
Dependent Care and Transit Programs
Life Insurance, AD&D and Voluntary Supplemental Life Insurance
Short-term and Long-term disability programs
Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)
Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
Employee Assistance Program
Early-Release Fridays (upon approval)
Generous Paid Time Off
Vacation, Sick Leave, Personal Leave & Floating Holiday
Annual Holiday Schedule
All campuses of the Touro University unite to promote our core values of Respect, Integrity, and Ethics. As an international institution with diverse and talented faculty and staff, we value an inclusive learning experience where students and employees come first.
Touro University is an equal opportunity employer. Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religious creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws. We are committed to ensuring the fulfillment of this policy in all decisions, including but not limited to, recruitment, the administration of educational programs and activities, hiring, compensation, training and apprenticeship, placement, promotion, upgrading, demotion, downgrading, transfer, layoff, suspension, expulsion and termination, and all other terms and conditions of admission, matriculation, and employment.
Inquiries or complaints concerning the non-discrimination policies should be sent to Nicole Barnett, 50 West 47th Street, 12th Floor, New York, New York, 10036, nicole.barnett@touro.edu (646-565-6285) or, alternatively, to the Chief Compliance Officer at compliance@touro.edu and 646-565-6000 x55330.
Job Locations US-NY-New York
ID 2024-11162
College Administration
Position Type Full-Time
Schedule Shift varies
Hours Per Week 36.5
Travel As needed
Category Communications
FLSA Status Non-Exempt
Location : Country US
As a Social Media Coordinator at Touro University, your primary responsibility will be to manage individual school Instagram accounts. This includes creating, implementing, and managing the social media strategy for the specified accounts, and communicating and coordinating with schools. This position plays an important role in getting Touro’s message and brand out to our target audience. The Instagram accounts help with general SEO for our web presence, and we use the IG feed to help with dynamic content for the website. While it’s housed in the web department, this role works closely with the Communications department and the individuals there that manage Touro’s main social channels, as well as the schools represented.
Responsibilities
Job responsibilities include:
Communication and coordination with schools (faculty, staff, and students)
Develop a strategy for each account.
Maintain a content calendar for each Instagram account.
Create and curate social media content that engages the target audience, including students, alumni, faculty, and staff. Inclusive of posts, reels, stories, highlights, etc.
Monitor messages, comments, inquiries, to make sure we’re responding and the appropriate people are following up.
Develop new contacts and engage with existing contacts (students and staff) for continued content and knowledge of what’s happening on campus.
Engage with students and alumni, liking, commenting, reposting as necessary and appropriate.
Monitor social media trends and identify opportunities to increase our reach, followers, and influence.
Use social media analytics tools to track and measure the success of social media campaigns and report findings to the marketing team.
Video reels creation
This position has room for growth, including more handles, other platforms, and paid campaigns.
Qualifications
We’re looking for someone who is creative, ambitious, organized, and a relationship-builder. Obviously, social media is your medium. You can take a beautiful photo, create a polished video, write an engaging caption, and your hashtags are on the mark, a mix of good keywords and fun. Additionally, we’re looking for someone who is/has:
Self-starter. You’re comfortable going up to students and introducing yourself to get content. You’re eager to build a network of contacts among students, faculty, and staff.
Good communicator. You’re adept at reaching out to schools and keep in contact with them to determine what is going on and when you should be on campus to get material.
Organized and plan ahead. You can develop a calendar of timely content with a bank of evergreen content, thinking ahead to slower times, and flexible during busier times, adjusting the calendar as needed.
Good juggler. You can juggle between the different accounts, schools, programs.
Excellent video production/editing skills
Great visual eye and photography skills
Comfortable with/willing to learn social posting management and analytics tools like Sprout Social.
Bachelor’s degree preferred
You will be traveling to various Touro campuses in the NY area for content.
Please attach either 2 samples Instagram posts in the form of a PDF under the “Additional Documents” section of your applicationORclearly link your website, portfolio, or public Instagram to your resume/cover letter.
Maximum Salary
USD $65,000.00/Yr.
Minimum Salary
USD $52,000.00/Yr.
Touro University offers a comprehensive benefits package for full-time employees which includes:
Full range of Health Plans
Medical Plans (choice of EPO, PPO, High Deductible HSA)
Flexible Spending Accounts (FSA)
Dental Plans (PPO & HMO) and Vision Plan
Dependent Care and Transit Programs
Life Insurance, AD&D and Voluntary Supplemental Life Insurance
Short-term and Long-term disability programs
Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)
Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
Employee Assistance Program
Early-Release Fridays (upon approval)
Generous Paid Time Off
Vacation, Sick Leave, Personal Leave & Floating Holiday
Annual Holiday Schedule
All campuses of the Touro University unite to promote our core values of Respect, Integrity, and Ethics. As an international institution with diverse and talented faculty and staff, we value an inclusive learning experience where students and employees come first.
Touro University is an equal opportunity employer. Touro University treats all employees, job applicants, and students without unlawful consideration of race, ethnicity, religious creed, color, national origin, ancestry, sex (including pregnancy, childbirth or related medical condition), age, disability, medical condition, marital status, genetic information, sexual orientation, gender, gender identity, gender expression, military service or veteran status, citizenship status, or any other classification protected by applicable federal, state or local laws. We are committed to ensuring the fulfillment of this policy in all decisions, including but not limited to, recruitment, the administration of educational programs and activities, hiring, compensation, training and apprenticeship, placement, promotion, upgrading, demotion, downgrading, transfer, layoff, suspension, expulsion and termination, and all other terms and conditions of admission, matriculation, and employment.
Inquiries or complaints concerning the non-discrimination policies should be sent to Nicole Barnett, 50 West 47th Street, 12th Floor, New York, New York, 10036, nicole.barnett@touro.edu (646-565-6285) or, alternatively, to the Chief Compliance Officer at compliance@touro.edu and 646-565-6000 x55330.
Job Locations US-NY-New York
ID 2024-11162
College Administration
Position Type Full-Time
Schedule Shift varies
Hours Per Week 36.5
Travel As needed
Category Communications
FLSA Status Non-Exempt
Location : Country US