Senior Vice President Marketing - Remote

Senior Vice President Marketing - Remote

Company Name:

Realogy Holdings CorpLocation:

Madison, NJ, United StatesEmployment Type:

Full-TimePosted on:

Nov 05, 2021Profile:Entrepreneurial, customer-focused real estate franchise company is offering an immediate opportunity for a SVP, Marketing to lead the marketing efforts of the industry’s largest real estate franchise in the world. Century 21 has 147,000 sales associates worldwide through 14,000 offices spanning across 86 countries. This position will lead the strategy and execution of the global marketing function to drive market share growth for CENTURY 21 Real Estate, LLC with a deep focus on localized marketing strategy, growth/underserved markets and affiliated agent and broker needs. The SVP, Marketing will be responsible for leading the strategy development and program execution of all consumer, broker, and agent marketing programs.Responsibilities:Work closely with President & CEO and other brand executives to develop long-range market share growth strategy with nearer-term plans, goals, and growth objectives.Lead the development and cross-departmental integration of a domestic marketing strategy in direct support of the market share growth strategy of the brand.Work closely with Operations, Learning, and Servicing teams to ensure the needs of the customer are understood and that the business can strategically and tactically position itself to meet them.Understand market conditions to identify threats and opportunities and adapt strategy to changing market conditions to include voice of customer.Define and deliver an annual global marketing plan in support of the domestic marketing strategy including: national advertising, localized advertising, interactive marketing and technology, brand publicity/public relations, internal communications, sales support, agent and manager recruiting, and promotional activities.Manage external agency relationships and maximize value of these relationships.Regularly and systematically evaluate the results of marketing strategy and programs by ROI and report findings/trends as well as bold strategy recommendations to President.Responsible for optimizing an annual marketing budget to deliver on brand’s value proposition.Provide decisive leadership to the Century 21 marketing team through effective organization design, recruitment, staff development, team building, and performance management.Minimum Qualifications:BA, BS Required in marketing or business discipline; MBA Preferred.10 years of demonstrated career progression and marketing experience in sales, brand management, and direct marketing.10 years leadership/staff management experience.Extensive experience working in direct support of a high performing sales and service culture.Experience working with a distributed organization of independent sales professionals a strong plus.Proven success operating in a highly matrixed environment.Proven success with organic revenue growth.Knowledge of and experience in Real Estate Brokerage industry and emerging industry models a plus.Strong financial acumen (sales and P&L management experience) required.A passion for growth, coupled with enormous energy and strong results-orientation.Willingness to incorporate feedback to identify strategic or tactical plans accordingly.Outstanding communication skills, both written and verbal.Leadership presence to cultivate high functioning relationships with affiliate networks.Strong presence and a high level of comfort presenting in front of large audiences.Strong collaborator and team player able to build consensus, see the big picture, and work across functional and organizational boundaries.Strong analytical, project management, and staff management skills.High level of integrity.Ability to travel 35%.#LI-CH1

Ensure all your application information is up to date and in order before applying for this opportunity.#LI-Remote

#J-18808-LjbffrRemote working/work at home options are available for this role.