First-Citizens Bank & Trust Company
Director: Brand Advertising
First-Citizens Bank & Trust Company, New York, New York, us, 10261
Overview
This is a remote role that may only be hired in the following location(s): San Francisco or New York
Together, Silicon Valley Bank and First Citizens offer you the strength and stability of a diversified financial institution with a 125-year tradition of service and the personalized approach of a nimble financial partner.
First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 550 branches in 23 states and commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.
The brand advertising director establishes and implements advertising strategies, leads the design, development, and implementation of advertising strategies in alignment the Bank's First Citizens Bank and Silicon Valley Bank brands. Partners with business leaders to grow revenue and deliver on operating metrics.
Responsibilities
Develops, implements, and manages integrated marketing and advertising strategies. Leads marketing that supports the Bank's brand, goals, and business segment offerings with a focus on improving profitability and revenue.
Partner with LOB segment leads and media strategist, deliver creative platform, communication strategies and media plans while also defining and monitoring KPIs.
Plan, monitor and manage the advertising budget-seeking efficiencies against delivery goals. With media strategist, lead communication and media plan updates that respond to the needs of the business.
Own and lead relationships with external advertising agency partners. Negotiate and build retainer and scope of work, manage agency burn and make decisions that will effectively deliver against the overall advertising investment.
Managerial Functions - Leads a team of brand marketing associates. Establishes and monitors expectations to achieve company goals.
Collaboration - Builds collaborative relationships with senior leadership in order to understand priorities and business objectives. Works closely with leadership on refining marketing strategies that provide the highest impact in advertising for them and the Bank.
Qualifications
Bachelor's degree with 8-10 years of experience in the area of advertising, brand management or marketing communication OR High School diploma or GED with 12-14 years of advertising, brand management or marketing communications.
Preferred Qualifications
Demonstrated expertise and understanding of advertising strategies and marketing principles.Strategic thinking and planning skills to formulate advertising strategies that align with company goals and target audiences.Senior leadership experience in having previously managed teams (cross functional) and large-scale advertising campaigns. Senior level agency background a plus.Exceptional communication skills to effectively convey campaign ideas, expectations, and progress updates to clients and team members.Understanding of current advertising trends and consumer behavior to create relevant and compelling advertising content.Ability to work well under pressure and meet tight deadlines while prioritizing and maintaining a high standard of work.Creative thinker with strong problem-solving skillExcellent interpersonal skills to build and maintain relationships with clients, stakeholders, and team members.
The base pay for this position is generally between $ 160375- $277973 annually. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.
First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here: https://jobs.firstcitizens.com/benefits
#LI-DM1
First Citizens Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles), color, religion, national origin, sex, age, disability, protected veteran status, sexual orientation, gender identity, genetic information, military membership, application, or obligation, or any other legally protected status.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly
This is a remote role that may only be hired in the following location(s): San Francisco or New York
Together, Silicon Valley Bank and First Citizens offer you the strength and stability of a diversified financial institution with a 125-year tradition of service and the personalized approach of a nimble financial partner.
First Citizens Bank helps personal, business, commercial and wealth clients build financial strength that lasts. Headquartered in Raleigh, N.C., First Citizens has built a unique legacy of strength, stability and long-term thinking that has spanned generations. First Citizens offers an array of general banking services including a network of more than 550 branches in 23 states and commercial banking expertise delivering best-in-class lending, leasing and other financial services coast to coast. Parent company First Citizens BancShares, Inc. (NASDAQ: FCNCA) is a top 20 U.S. financial institution with more than $200 billion in assets.
The brand advertising director establishes and implements advertising strategies, leads the design, development, and implementation of advertising strategies in alignment the Bank's First Citizens Bank and Silicon Valley Bank brands. Partners with business leaders to grow revenue and deliver on operating metrics.
Responsibilities
Develops, implements, and manages integrated marketing and advertising strategies. Leads marketing that supports the Bank's brand, goals, and business segment offerings with a focus on improving profitability and revenue.
Partner with LOB segment leads and media strategist, deliver creative platform, communication strategies and media plans while also defining and monitoring KPIs.
Plan, monitor and manage the advertising budget-seeking efficiencies against delivery goals. With media strategist, lead communication and media plan updates that respond to the needs of the business.
Own and lead relationships with external advertising agency partners. Negotiate and build retainer and scope of work, manage agency burn and make decisions that will effectively deliver against the overall advertising investment.
Managerial Functions - Leads a team of brand marketing associates. Establishes and monitors expectations to achieve company goals.
Collaboration - Builds collaborative relationships with senior leadership in order to understand priorities and business objectives. Works closely with leadership on refining marketing strategies that provide the highest impact in advertising for them and the Bank.
Qualifications
Bachelor's degree with 8-10 years of experience in the area of advertising, brand management or marketing communication OR High School diploma or GED with 12-14 years of advertising, brand management or marketing communications.
Preferred Qualifications
Demonstrated expertise and understanding of advertising strategies and marketing principles.Strategic thinking and planning skills to formulate advertising strategies that align with company goals and target audiences.Senior leadership experience in having previously managed teams (cross functional) and large-scale advertising campaigns. Senior level agency background a plus.Exceptional communication skills to effectively convey campaign ideas, expectations, and progress updates to clients and team members.Understanding of current advertising trends and consumer behavior to create relevant and compelling advertising content.Ability to work well under pressure and meet tight deadlines while prioritizing and maintaining a high standard of work.Creative thinker with strong problem-solving skillExcellent interpersonal skills to build and maintain relationships with clients, stakeholders, and team members.
The base pay for this position is generally between $ 160375- $277973 annually. Actual starting base pay will be determined based on skills, experience, location, and other non-discriminatory factors permitted by law. For some roles, total compensation may also include variable incentives, bonuses, benefits, and/or other awards as outlined in the offer of employment.
First Citizens benefits programs are designed to meet our associates where they are in life. Full-time associates (20+ hours) are offered a comprehensive benefits program, with customized offerings, including those designed to support families, however defined. More information regarding our benefits offerings can be found here: https://jobs.firstcitizens.com/benefits
#LI-DM1
First Citizens Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles), color, religion, national origin, sex, age, disability, protected veteran status, sexual orientation, gender identity, genetic information, military membership, application, or obligation, or any other legally protected status.
Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly