Tricoci
Senior Director, Performance Marketing
Tricoci, Chicago, Illinois, United States, 60290
At Tricoci Salon & Spa, we believe in the power of beauty, self-care, and a sense of belonging. We're a leading name in the beauty industry, offering an experiential space where our clients and team members can discover their best selves.
Are you a data-driven and detail-oriented performance marketer? Do you thrive on finding the best channels to optimize marketing communications? Tricoci Salon and Spa is hiring a Sr. Director of Performance Marketing. As a Sr. Director of Performance Marketing you will work closely with our Sr. Director of Brand Marketing to ensure our campaigns are effective.
Here are some highlights of what you will be doing in this role:
Manage and optimize marketing campaigns across various channels including SEO, PPC, Social, Display and Affiliate to drive efficient customer acquisition and revenue growth
Conversion Rate Optimization: Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency
Monitor and analyze SEO performance, adjusting strategies to improve rankings and traffic.
Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty. Analyze customer data to identify insights and opportunities for segmentation and targeting.
Establish key performance indicators (KPIs) and benchmarks for all performance marketing activities.
Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets
Build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
Monitor and analyze campaign performance, providing detailed weekly, monthly, quarterly and annual reporting that ensures KPI targets are being acquired while providing actionable insights to stakeholders.
Use data-driven approaches to continually refine and improve marketing strategies, ensuring optimal return on investment (ROI).
Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency
Continuously expand the portfolio of digital marketing tech stack to automate reporting, provide deeper analytics, and offer experimentation.
Collaborate with Sr. Director of marketing, service and creative teams to continuously improve and test new creative assets, content strategies, and influencer activations.
Here are some of the skills that we are looking for in this individual:
Bachelor's degree in Marketing, Data Science, Business, or a related field (Master’s Degree/MBA preferred)
Minimum of 8-10 years of relevant experience in data-centered marketing and analytics.
Fluency with Google Ads and all social media Ad management such as Meta, TikTok, and Pinterest.
Technical Expertise in marketing platforms, analytics tools, and programmatic advertising including performance marketing platforms. GA4 proficiency is required as well as familiarity with multi-channel attribution models.
Experience with Email/SMS marketing tools like Klaviyo. Social analytics and Affiliate marketing management platforms like Sprout, GRIN, Tagger.
Ability to conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Understanding of on-page optimization techniques, including meta tags, content optimization and internal linking.
Experience managing digital agencies.
Ecommerce/marketplace management experience a plus however not required.
Experience in or passion for the beauty and wellness industry is a must-have.
Desire to work in a fast-paced, highly ambiguous entrepreneurial culture
Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
Why You’ll Love Working With US
Competitive pay
Employee discounts (up to 90% off the Tricoci menu service pricing, 25-50% off retail and more!).
Growth opportunities within a diverse, inclusive and fun working environment
Comprehensive health insurance including medical/rx (including virtual visits) dental, vision, life and disability
Critical Illness, Group Accident and Hospital Indemnity insurance are available
Company matching 401(k) Plan
Wellness benefits including EAP with 5 free sessions (per situation)
Paid Leave/Vacation
*Health insurance and 401(k) available after meeting eligibility requirements.
Tricoci inspires confidence within every client by catering to the unique needs of every individual, providing an experience that is anything but ordinary. Visit www.tricoci.com for more information and follow us on Instagram @Tricoci_Official.
Tricoci is an equal opportunity employer.
All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Tricoci makes reasonable accommodations during all aspects of the employment process, including during the interview process.
It is our commitment to create an inclusive environment for all employees.
Are you a data-driven and detail-oriented performance marketer? Do you thrive on finding the best channels to optimize marketing communications? Tricoci Salon and Spa is hiring a Sr. Director of Performance Marketing. As a Sr. Director of Performance Marketing you will work closely with our Sr. Director of Brand Marketing to ensure our campaigns are effective.
Here are some highlights of what you will be doing in this role:
Manage and optimize marketing campaigns across various channels including SEO, PPC, Social, Display and Affiliate to drive efficient customer acquisition and revenue growth
Conversion Rate Optimization: Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency
Monitor and analyze SEO performance, adjusting strategies to improve rankings and traffic.
Develop and implement CRM strategies to enhance customer engagement, retention, and loyalty. Analyze customer data to identify insights and opportunities for segmentation and targeting.
Establish key performance indicators (KPIs) and benchmarks for all performance marketing activities.
Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets
Build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
Monitor and analyze campaign performance, providing detailed weekly, monthly, quarterly and annual reporting that ensures KPI targets are being acquired while providing actionable insights to stakeholders.
Use data-driven approaches to continually refine and improve marketing strategies, ensuring optimal return on investment (ROI).
Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency
Continuously expand the portfolio of digital marketing tech stack to automate reporting, provide deeper analytics, and offer experimentation.
Collaborate with Sr. Director of marketing, service and creative teams to continuously improve and test new creative assets, content strategies, and influencer activations.
Here are some of the skills that we are looking for in this individual:
Bachelor's degree in Marketing, Data Science, Business, or a related field (Master’s Degree/MBA preferred)
Minimum of 8-10 years of relevant experience in data-centered marketing and analytics.
Fluency with Google Ads and all social media Ad management such as Meta, TikTok, and Pinterest.
Technical Expertise in marketing platforms, analytics tools, and programmatic advertising including performance marketing platforms. GA4 proficiency is required as well as familiarity with multi-channel attribution models.
Experience with Email/SMS marketing tools like Klaviyo. Social analytics and Affiliate marketing management platforms like Sprout, GRIN, Tagger.
Ability to conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs. Understanding of on-page optimization techniques, including meta tags, content optimization and internal linking.
Experience managing digital agencies.
Ecommerce/marketplace management experience a plus however not required.
Experience in or passion for the beauty and wellness industry is a must-have.
Desire to work in a fast-paced, highly ambiguous entrepreneurial culture
Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
Why You’ll Love Working With US
Competitive pay
Employee discounts (up to 90% off the Tricoci menu service pricing, 25-50% off retail and more!).
Growth opportunities within a diverse, inclusive and fun working environment
Comprehensive health insurance including medical/rx (including virtual visits) dental, vision, life and disability
Critical Illness, Group Accident and Hospital Indemnity insurance are available
Company matching 401(k) Plan
Wellness benefits including EAP with 5 free sessions (per situation)
Paid Leave/Vacation
*Health insurance and 401(k) available after meeting eligibility requirements.
Tricoci inspires confidence within every client by catering to the unique needs of every individual, providing an experience that is anything but ordinary. Visit www.tricoci.com for more information and follow us on Instagram @Tricoci_Official.
Tricoci is an equal opportunity employer.
All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Tricoci makes reasonable accommodations during all aspects of the employment process, including during the interview process.
It is our commitment to create an inclusive environment for all employees.