Marketing Manager

SPARK is searching for a Marketing Manager to lead up SPARK's marketing efforts, assist in new business, and manage our website. Our Marketing Manager is hungry to get the SPARK name out in the public. They are a skilled writer and passionate about storytelling. The Marketing Manager has a strong understanding of PR- perhaps with a background or training in PR. They proactively seek to elevate agency case studies and marketing content. Relationships are their strong-suit, both internally and externally. They have a desire to grow SPARK through well crafted RFP responses and collaborates on new business strategy and opportunities.This role is about 90% remote. We need someone in the Tampa Bay or surrounding areas for occasional onsite strategy sessions; however, the day to day can be work from home.The Role :MarketingCollaborate with Creative team to create SPARK content, video, social media, collateral and case studiesAssist in creation to 90 day marketing plansDevelop and manage vertical marketing programs and/or campaignsMaintain and optimize existing sales & marketing plan in collaboration with agency leadershipProject manage relevant SPARK marketing efforts & provide weekly status updates to teamMonitor and report on marketing performance analytics on a monthly basisFind opportunities to elevate SPARK website and contentContent WritingGather information and write case studies for SPARK success storiesDevelop website copy to ensure up-to-date storytellingReview and maintain all marketing collateral, case studies and sales materialsSource, develop and write new blog contentRFP ResponsesManage and help vet incoming sales inquiriesIdentify and research potential new business opportunitiesLead the creation of proposals for new business inquiries while collaborating with teams when neededManage the RFP process for various potential clientsMaintain communication with prospective clients throughout the RFP processEnsure specific RFP requirements are satisfiedTrack the progress of new business opportunitiesTrack outreach & sales activity pipeline using CRM toolManage transition of prospects to client on-boarding with agency teamsContribute to new business reportingExperience & Qualities :2-5 years of marketing experience (PR preferred)Experience with RFP's and the agency pitch processUnderstands the art of storytellingStrong communicator and writerInspired by insights and fueled by strategyDetail-oriented and organizedProactive self-starterRelentlessly resourcefulCurious and inquisitiveMust provide writing samples