Gartner
Marketing Specialist
Gartner, Irving, Texas, United States, 75084
About the role:Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner's expert guidance and tools enable smarter decisions and stronger performance on an organization's mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.
We're looking for a B2B Marketing Specialist to join our Global Technology Sales (GTS) Marketing team focused on the High Tech & Invest region. This role will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement and pipeline progression for new business and account expansion.What you will do:Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline
Develop and execute Sales enablement programs to progress pipeline
Assist with the development and execution of global role-based campaigns
Write content and messaging for campaign briefs, sales enablement, and organic channels including email, SEO, and social media
Own content and campaigns across social media platforms for High Tech business to drive engagement and grow social following.
Collaborate with Centers of Excellence, Program Managers, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs
Report on lead activity to support pipeline progression and campaign reporting and analysis.
Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI tools
What you will need:Bachelor's degree required (Marketing or Communications preferred)
1-3 years experience working within Marketing or Digital Marketing; prefer large or global company experience
Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.
Detail-oriented, with strong follow-through skills
Strong project management, communication, analytical, and stakeholder management skills.
Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment
Proficient with MS Office (Excel and PowerPoint); Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics), Google Workspace, Sharepoint, and Canva preferred.
Excellent English written and verbal communication skills.
What you will get:Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
Collaborative, team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities
#LI-AF5Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 56,000 USD - 77,280 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.Job Requisition ID:91326
By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy
For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.
We're looking for a B2B Marketing Specialist to join our Global Technology Sales (GTS) Marketing team focused on the High Tech & Invest region. This role will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of demand generation campaigns, sales enablement and pipeline progression for new business and account expansion.What you will do:Create regional demand and lead generation campaigns designed to target specific customer personas and drive quality leads to Sales to build pipeline
Develop and execute Sales enablement programs to progress pipeline
Assist with the development and execution of global role-based campaigns
Write content and messaging for campaign briefs, sales enablement, and organic channels including email, SEO, and social media
Own content and campaigns across social media platforms for High Tech business to drive engagement and grow social following.
Collaborate with Centers of Excellence, Program Managers, and other cross-functional partners to coordinate the execution and delivery of integrated marketing programs
Report on lead activity to support pipeline progression and campaign reporting and analysis.
Project manage and track campaign performance; proactively provide recommendations for campaign optimization and report on success metrics using analytics and Power BI tools
What you will need:Bachelor's degree required (Marketing or Communications preferred)
1-3 years experience working within Marketing or Digital Marketing; prefer large or global company experience
Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.
Detail-oriented, with strong follow-through skills
Strong project management, communication, analytical, and stakeholder management skills.
Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment
Proficient with MS Office (Excel and PowerPoint); Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics), Google Workspace, Sharepoint, and Canva preferred.
Excellent English written and verbal communication skills.
What you will get:Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
Collaborative, team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities
#LI-AF5Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 56,000 USD - 77,280 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.Job Requisition ID:91326
By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy
For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.