Global Digital Marketing Manager

This is an incredible opportunity to shape the digital marketing operation for FCTG's fastest-growing global brand, Envoyage. The Global Digital Marketing Manager will be an integral part of our team, working closely with colleagues from the USA, Canada, Australia, New Zealand the South Africa. Envoyage is fresh, fun and exciting. The successful candidate will have the chance to own this space completely, and is a great opportunity for someone who is naturally ambitious, curious and collaborative.This is a new role that presents a significant opportunity for development. We're looking for a digital unicorn who can own this space in our team and benefit from the unique opportunity to design and build our digital presence around the world. Reporting to the Global Head of Brand and Marketing, the successful candidate will lead the planning, execution and reporting on all digital marketing activity for Envoyage.This role leverages a key understanding of cross-channel digital execution, including paid media, organic (SEO), website content management best practices, and data analytics. The successful candidate will work closely with the regional marketing teams, as well as global content and design, to ensure continual optimisation and improvement of the customer's digital journey. As such, strong project and stakeholder management skills will be essential in this role, as well as a solid understanding of the entire digital marketing landscape. This role requires the individual to be proactive in their approach, demonstrating a passion for continuous improvement, as well as knowledge of digital marketing trends and innovation that could improve our customer's digital experience. We are looking for someone who is passionate about the digital marketing space and can bring a strategic approach, while still being hands-on in this role.Key responsibilities:Develop digital approach that aligns to Envoyage's global strategy, including paid and organic across all channels (website, search, social, eDM, ads)Support the Envoyage marketing plan to drive acquisition, retention and growthActively manage ROI-focused digital marketing activities across paid search, social and programmaticManaging digital marketing budgets across regions and platformsWork within the Global Content Marketing Manager to produce and publish SEO-optimised content, campaigns and website updatesContinually monitor and recommend improvements for brand website performanceEnsure all web content is optimised and in-line with SEO best practicesWork alongside National Managers to monitor and optimise all digital activity in the regionsDevelop weekly reports on all digital activity and use this information to plan improvementsContribute to engagement and re-engagement strategies for the businessCreate relevant and effective digital campaign briefs and plans for design and content managers. Work with this team to develop effective test and learn activities that optimise the customer experienceWork with agencies create multi-media digital campaign plans that achieve defined goalsDeliver high-performing landing pages that generate results

About you:5+ years of experience in digital marketingDeep understanding of all digital marketing channels with demonstrated resultsAn understanding of analytics and reporting, and the ability to analyse data to make informed decisionsDetailed understanding of SEO, Performance and CRO technical applications, trends and best practices.Demonstrated experience effectively using the Google suite of tools, including but not limited to GA4, Google Ads, Google Search Console, Google Tag Manager, SEM RushExperience with Paid Social (i.e. Meta, LinkedIn, YouTube etc.)Experience running paid search campaignsExperience in customising digital journeysExperience with Salesforce, a plusExperience with CMS platforms like Drupal, a plus

What you'll enjoy:Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work Australia New Zealand Pty LtDevelopment:Individualised Learning & Development pathway optionsExclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and moreTravel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and moreFlexibility: Monday to Friday week,business hours with flexible/hybrid optionsBrightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from withinCorporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gymMental Health:Support and Employee Assistance Program for staff and familySocial:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Lisbon in 2024)Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leaveSustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environmentOur Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. Flight Centre Travel Group is not responsible for any fees related to unsolicited resumes.

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