Insight Global
Search Engine Marketing Manager
Insight Global, Boulder, Colorado, United States, 80301
Position: Senior Paid Search Manager (SEM)Location: Boulder, CO 80303Duration: PermSalary: $80,000-$95,000Required Skills & ExperienceMinimum 2-5 years of experience managing and optimizing SEM campaignsProven track record in utilizing SEM platforms such as Google Ads, Google Analytics, and Google Tag ManagerExperience in campaign analysis and reporting, leveraging tools like Looker and TableauAbility to develop and implement SEM strategies that drive traffic, increase engagement, and maximizeROI Proficiency in budget management for SEM campaigns on both holistic and individual campaign levelsNice to Have Skills & ExperienceExperience with Performance Max, Google's goal-based campaign typeExperience working in the travel industryExperience with SEM in a seasonal, service-based roleJob DescriptionA growing travel company in Boulder, Colorado is seeking a Senior Paid Search Manager to join their team. In this role, you will be responsible for developing, implementing, and optimizing SEM strategies to drive traffic, engagement, and bookings. Your day-to-day responsibilities will include managing and analyzing campaigns on Google Ads, conducting in-depth keyword analysis, creating compelling ad copy, and managing budgets. This position offers a salary range of $80,000 to $95,000 based on experience. If this sounds like the right fit for you, please apply today!